Group 1 - The core initiative of the company is to enhance consumption among the elderly population in Shanghai through a series of activities themed "Enjoying New Life in the Silver Age" [1] - The company is actively participating in the "Silver Consumption Service Month" by launching the "Jiao Yin Respect for the Elderly Month" to stimulate consumption potential [1][2] - The company has introduced various financial products and subsidies to support elderly consumers, including exclusive discounts and personal consumption loans [2] Group 2 - The company is promoting cultural and tourism consumption by offering significant discounts and exclusive benefits for elderly customers, thereby lowering the barriers to participation [3] - The company has developed a comprehensive service ecosystem focusing on the core needs of the elderly, including medical, food, housing, transportation, travel, and education [4] - The company is enhancing its service offerings by integrating community and elderly care resources, establishing a three-dimensional service system that includes service, education, and security [5] Group 3 - The company aims to leverage the "Silver Consumption Service Month" as an opportunity to expand its financial services and improve consumption accessibility for the elderly [5] - The company is committed to ensuring the safety and security of elderly consumers through educational initiatives and advanced technology to prevent fraud [5]

Group 1 - The core theme of the activities is "Enjoying a New Life in the Silver Age," aimed at enhancing consumption among the elderly and supporting Shanghai's development as an international consumption center [1] - The activities include four major thematic sections that integrate resources and innovate consumption scenarios to improve payment convenience [1] - The Shanghai branch of the Bank of Communications is actively participating in local "Silver Life Festival" events, focusing on key areas of elderly service consumption [2] Group 2 - The bank is implementing additional subsidies on top of national and local policies to stimulate consumption, particularly in the context of upgrading household equipment for middle-aged and elderly families [2] - A new consumer loan product, "Enjoy Loan for Seniors," is being promoted to effectively stimulate demand for equipment updates among older households [2] Group 3 - The bank has launched a promotional campaign called "Cultural and Tourism Extravaganza," offering discounts and exclusive benefits to reduce the consumption barriers for the elderly in cultural and tourism activities [3] - The campaign includes various themed activities on the bank's app, covering a wide range of lifestyle and entertainment options for seniors [3] Group 4 - The bank is focusing on the core life needs of the elderly, including healthcare, food, housing, transportation, travel, and education, while building a 15-minute elderly service ecosystem around its branches [4] - Various promotional activities, such as "Silver Happy Shopping" and discounts at major shopping centers, are designed to encourage regular consumption habits among the elderly [4] Group 5 - The bank has established a volunteer service team to assist the elderly in navigating digital services, aiming to bridge the digital divide and enhance financial security [5] - The bank is committed to creating a multi-dimensional service model that combines consumer credit, scenario services, and digital finance to lower consumption barriers and provide precise services for the elderly [5]

Core Viewpoint - The Shanghai branch of Bank of Communications is actively promoting the "Silver Consumption Service Month" to stimulate consumption among the elderly, aligning with national policies to enhance consumer spending and support the aging population [1][2][5] Group 1: Event Launch and Theme - The "2025 Silver Month" and "Shanghai Financial Support for Silver Consumption Service Month" activities have been launched with the theme "Enjoying New Life in the Silver Age," focusing on enhancing payment convenience and creating unique experiences for the elderly [1] - The initiative aims to integrate resources and innovate consumption scenarios to contribute to Shanghai's development as an international consumption center [1] Group 2: Policy and Financial Support - The bank is implementing various subsidies, including exclusive bank offers on top of national and municipal subsidies, to encourage consumption in key areas for the elderly, such as home appliances and digital products [2] - The introduction of the "Jiaoxiang Loan for Seniors" aims to stimulate demand for upgrading household items among middle-aged and elderly families [2] Group 3: Cultural and Tourism Promotion - The bank has launched the "Cultural and Tourism Big Show" campaign, offering discounts and exclusive benefits to lower the barriers for elderly consumers in cultural and tourism activities [3] - The campaign includes various themed activities and partnerships with platforms like Ctrip to provide tailored offers for seniors [3] Group 4: Comprehensive Service Coverage - The bank is focusing on the core needs of the elderly, including healthcare, food, housing, transportation, and leisure, by creating a 15-minute service ecosystem around its branches [4] - Initiatives such as the "Silver Happy Shopping" event and various discounts aim to foster regular consumption habits among the elderly [4] Group 5: Financial Security and Education - The bank is establishing a three-dimensional service system that combines service, education, and security to ensure a safe consumption environment for the elderly [5] - The "90 Silver Age" volunteer service team is conducting digital literacy programs to help seniors navigate the digital landscape and enhance their financial security [5] - The bank is also improving risk alert mechanisms for large transactions to protect the financial interests of elderly customers [5]