Group 1 - The core initiative of the company is to enhance consumption among the elderly population in Shanghai through a series of activities themed "Enjoying New Life in the Silver Age" [1] - The company is actively participating in the "Silver Consumption Service Month" by launching the "Jiao Yin Respect for the Elderly Month" to stimulate consumption potential [1][2] - The company has introduced various financial products and subsidies to support elderly consumers, including exclusive discounts and personal consumption loans [2] Group 2 - The company is promoting cultural and tourism consumption by offering significant discounts and exclusive benefits for elderly customers, thereby lowering the barriers to participation [3] - The company has developed a comprehensive service ecosystem focusing on the core needs of the elderly, including medical, food, housing, transportation, travel, and education [4] - The company is enhancing its service offerings by integrating community and elderly care resources, establishing a three-dimensional service system that includes service, education, and security [5] Group 3 - The company aims to leverage the "Silver Consumption Service Month" as an opportunity to expand its financial services and improve consumption accessibility for the elderly [5] - The company is committed to ensuring the safety and security of elderly consumers through educational initiatives and advanced technology to prevent fraud [5]

Group 1 - The core theme of the activities is "Enjoying a New Life in the Silver Age," aimed at enhancing consumption among the elderly and supporting Shanghai's development as an international consumption center [1] - The activities include four major thematic sections that integrate resources and innovate consumption scenarios to improve payment convenience [1] - The Shanghai branch of the Bank of Communications is actively participating in local "Silver Life Festival" events, focusing on key areas of elderly service consumption [2] Group 2 - The bank is implementing additional subsidies on top of national and local policies to stimulate consumption, particularly in the context of upgrading household equipment for middle-aged and elderly families [2] - A new consumer loan product, "Enjoy Loan for Seniors," is being promoted to effectively stimulate demand for equipment updates among older households [2] Group 3 - The bank has launched a promotional campaign called "Cultural and Tourism Extravaganza," offering discounts and exclusive benefits to reduce the consumption barriers for the elderly in cultural and tourism activities [3] - The campaign includes various themed activities on the bank's app, covering a wide range of lifestyle and entertainment options for seniors [3] Group 4 - The bank is focusing on the core life needs of the elderly, including healthcare, food, housing, transportation, travel, and education, while building a 15-minute elderly service ecosystem around its branches [4] - Various promotional activities, such as "Silver Happy Shopping" and discounts at major shopping centers, are designed to encourage regular consumption habits among the elderly [4] Group 5 - The bank has established a volunteer service team to assist the elderly in navigating digital services, aiming to bridge the digital divide and enhance financial security [5] - The bank is committed to creating a multi-dimensional service model that combines consumer credit, scenario services, and digital finance to lower consumption barriers and provide precise services for the elderly [5]

今年以来，促消费、惠民生政策密集出台。交行上海市分行积极融入上海市、区各级"银发生活节"，聚 焦老年服务消费重点领域，一方面紧跟国家"以旧换新"政策导向，在"国补""市补"及"企业补"基础上， 叠加银行专属补贴，如家电、数码等领域推出"满500返50"优惠；另一方面加速落地个人消费贷财政贴 息政策，推广"交享贷长者版"消费信贷产品，有效激发中老年家庭更新换代需求，放大政策红利的倍增 效应。 "文旅大戏金秋畅游"打造海派体验 文旅消费是备受瞩目的热门大戏。交行上海市分行融合借记卡与信用卡资源优势，重磅推出"文旅大戏 交你畅享"优惠大放送，以真金白银的支付优惠和专属权益，降低银发族文旅消费门槛。在交通银行 APP与买单吧APP，"魔都好味""魔都好购"主题活动专区精彩纷呈，如"美团吃大餐""老字号1元起 购""品质生活6折起购"等特色活动，涵盖"吃喝玩乐"全方位交行卡优惠。此外，联合携程老友会面 向"50+老友"，贴心奉上支付立减专享权益，并围绕海派文化、非遗传承等主题打造"老有意思"文化艺 术专线，吸引众多老年人畅享"文旅嘉年华"。 "乐龄生活处处惊喜"服务全域覆盖 为深入贯彻国家提振消费决策部署，全面激发银发 ...