" 押注前置仓业务，京东酒世界尚未破局。 " 作者丨王薇 编辑丨应梅 雷峰网独家获悉，京东酒世界负责人刘俊近期已离职，此次变动后，原酒世界业务团队整体划归闫小兵负 责的创新零售事业部，由该事业部旗下京喜通业务部总经理冮建全面接管。 据知情人士表示，刘俊是被动离开的，核心是其负责的京东酒世界业务表现不佳，而关键导火索，是其近 年主导的酒世界前置仓项目烂尾，该影响占比约六七成，直接决定了此次人事调整。而此次接手的冮建是 酒世界最早的负责人。 根据公开资料显示，刘俊 2008 年加入京东，2020年前后开始担任京东酒世界负责人，在此之前曾任京 东家电专卖店总经理。作为京东体系内成长起来的 "老将"，她拥有丰富的一线实战经验，职业生涯覆盖 3C 家电采销、自营产销、市场营销等多个核心岗位。 京东前员工钟言爆料，刘俊曾因产假时间极短，火速返岗，一度在京东内部被树立为"工作榜样"。 据悉，京东酒世界成立于2018年7月，最初是京东集团投资并授权，由润京信息科技（江苏）有限公司独 家运营的酒类无界零售项目。其前期并没有选择自建门店的形式，而是以合资运营的模式快速整合优质烟 酒店。 2021年，京东酒世界对模式进行了全新升级 ...

Core Insights - JD.com is launching a "JD Wine Tasting" event on September 16, 2023, with founder Liu Qiangdong attending, aiming to connect with consumers and promote its travel and liquor businesses [2][3] - The event offers 60 lucky participants a chance to engage with Liu Qiangdong and enjoy a premium wine tasting experience [2] JD Liquor Business - JD.com established its liquor business segment in 2014 and became the first e-commerce partner of Kweichow Moutai [6] - The online liquor market in 2023 exceeded 120 billion yuan, with JD.com leading in sales at 34.08 billion yuan, reflecting a 50% year-on-year growth [6] - JD's liquor sales saw a 24% increase in the first half of 2025, with self-operated liquor sales rising by 41% [6] JD Travel Business - JD Travel is an older segment that is now being revitalized, with recent initiatives to attract hotel operators and integrate with the food delivery business [8] - The company is offering a "Hotel PLUS Membership Plan" with up to three years of zero commission for participating hotels [8] - JD Travel is positioned alongside its food delivery service on the app, promoting cross-business benefits [8] Competitive Landscape - JD.com faces competition from major players like ByteDance and Alibaba in the travel and liquor sectors, which have made significant investments and adjustments in their strategies [9] - The company is also competing with instant retail services from Meituan and others, which are reshaping the liquor market [7][9] - The industry remains cautious about JD's ability to significantly alter the travel and liquor market dynamics [9]