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京东调研:近五成人为“慢下来”奔赴小城深度游 46.2%的人不想做“流水线游客”
Sou Hu Cai Jing· 2025-10-01 19:33
目前,越来越多人开始把目光转向小城 ,这个十一假期,有人打算到浙江临海赶早市抢海苔饼,有人 计划去甘肃天水炫一碗地道麻辣烫……"小城游"为何能悄悄成为假期出行的"新偏爱"?人们去小城究竟 想找什么? 为了解大家对"小城"的期待,近日,京东消费及产业发展研究院联合京洞察发起调研,与1000位消费者 深度对话,从出行意愿、核心动因到体验偏好,全方位还原"小城游"背后的需求变迁。调研结果显示: 超半数人十一假期计划"游小城",超六成人想要找到人间清净。调研显示,54.2%的受访者在2025年十 一假期有 "游小城" 计划,他们的核心诉求是寻找 "人间清净",63.9%的小城游客表示,选择小城是想 要"避开人流",认为小城"更清净";50.5%的人觉得在小城,能"静赏"自然景观;还有40.8%的人去小城是 为了"沉浸生活,找回烟火气"。 近五成人认为去小城可以"慢下来",更好的掌控旅行节奏。根据调研,有49.7%的受访者选择小城是想 要短暂远离城市的快节奏,可以让自己慢下来;45.1%的人认为小城旅行更容易"节奏自由"。 近五成人会"为吃赴一城",超四成人追"季节限定景色"。调研显示,64.7%的人选小城会先看"美食 ...
刘强东亲自下厨,“人间烟火气”背后的京东商业哲学
Guan Cha Zhe Wang· 2025-09-22 06:45
Core Viewpoint - Liu Qiangdong, the founder of JD.com, is re-entering the restaurant and hotel market with a focus on quality and integrity, aiming to create a better ecosystem for both consumers and service providers [4][5][10]. Group 1: Business Strategy - JD.com is launching a new hotel development plan to avoid price wars that could degrade service quality and profit margins in the hospitality industry [3][4]. - The company aims to innovate in the food delivery sector by reducing high commission rates that traditional platforms impose, which can reach up to 25% [4][12]. - JD.com is implementing the "Three Mao Five" theory, where it retains 70% of profits while leaving 30% for partners, ensuring a fair distribution of profits [10][12]. Group 2: Market Positioning - JD.com is focusing on quality food delivery and creating a positive ecosystem for merchants, as evidenced by the success of its "Seven Fresh Kitchen" initiative, which has seen a 30% increase in orders for local businesses [5][12]. - The company is also exploring partnerships with hotels to provide quality takeaway services, enhancing the consumer experience [13][12]. Group 3: Employee Welfare - JD.com has over 150,000 full-time delivery personnel receiving comprehensive benefits, reflecting the company's commitment to employee welfare [7][16]. - The workforce has grown to 900,000 employees, indicating rapid expansion and a focus on providing better treatment and respect for workers [7][16]. Group 4: Social Responsibility - JD.com emphasizes a business model that prioritizes social responsibility and ethical practices, aiming to create a respectful and trustworthy corporate image [17][19]. - The company believes in the importance of creating value beyond profits, focusing on the well-being of employees and the broader community [18][19].
京东旅行与丽水文旅正式签署战略合作 推动“宝藏城市”计划首站顺利落地
Zhong Jin Zai Xian· 2025-09-20 08:47
Group 1 - JD Travel and Lishui Cultural Tourism signed a strategic cooperation agreement to integrate JD's supply chain advantages with Lishui's quality cultural tourism resources [1][3] - The collaboration aims to enhance city brand influence and economic benefits through joint marketing activities and product operations [1][3] - JD Travel's "Treasure City" initiative will provide comprehensive travel services and attract high-quality tourists interested in "ecological travel" and "quality vacations" [3][5] Group 2 - The "Treasure City" plan launched by JD Travel focuses on deep cooperation with local cultural tourism industries to innovate consumption scenarios and optimize travel experiences [5] - Lishui will benefit from promotional activities, including the "Double Festival Golden Week" event, offering 100,000 free tickets to major scenic spots [6][8] - JD Travel plans to provide daily exposure of one billion views for Lishui attractions, aiming to establish Lishui as a popular travel destination this autumn [9]
被约谈的携程,走“新路”的京东,OTA市场风云再起
Tai Mei Ti A P P· 2025-09-20 03:00
Group 1 - The core issue in the OTA market is the intense competition triggered by major players like JD.com entering the hotel and travel sector, leading to price wars and regulatory scrutiny for existing leaders like Ctrip [2][3][5] - Ctrip faced administrative talks from the Zhengzhou Market Supervision Administration due to unauthorized price modifications, highlighting regulatory challenges in the industry [2][3] - JD.com aims to differentiate itself in the OTA space by providing unique value propositions rather than engaging in price wars, as stated by its founder Liu Qiangdong [2][3] Group 2 - JD.com announced its entry into the hotel and travel industry on June 18, 2023, with initiatives like the "JD Hotel PLUS Membership Plan" offering three years of zero commission for merchants [3][5] - Ctrip's market share has been declining, from 67% in 2019 to an expected 57% in 2024, indicating a loss of competitive edge amid rising competition from platforms like Meituan and Douyin [8][11] - Despite the competitive landscape, Ctrip maintains a leading position with a 57% GMV market share, and when combined with its affiliate Tongcheng, it accounts for nearly 70% of the OTA market [7][8] Group 3 - The entry of Douyin into the OTA market has been particularly aggressive, with significant investments in local life services and promotional strategies to capture market share [10][11] - JD.com is focusing on leveraging its supply chain capabilities to enhance hotel operations and reduce costs, aiming to transform the hotel supply chain landscape [12][15] - The collaboration between JD.com and Jinjiang Hotels includes innovations in dining services and a centralized booking system, indicating a strategic move to integrate services and improve operational efficiency [13][14]
京东旅行与丽水文旅达成战略合作 送出10万张5A热门景区门票
Qi Lu Wan Bao Wang· 2025-09-19 08:24
Core Insights - JD Travel and Lishui Cultural Tourism signed a strategic cooperation agreement to leverage JD's supply chain advantages and Lishui's tourism resources to enhance city brand influence and economic benefits [1][3] Group 1: Strategic Cooperation - The partnership is seen as a significant opportunity for Lishui's cultural tourism transformation and upgrade, utilizing JD's digital platform capabilities and supply chain system [3] - Both parties aim to establish an efficient work mechanism to detail cooperation plans and promote project implementation in new digital tourism models [3] Group 2: "Treasure City" Initiative - JD Travel launched the "Treasure City" initiative to integrate its supply chain with local tourism industries, enhancing tourism consumption experiences and injecting vitality into local economies [5] - The first phase of the initiative focuses on Lishui, recognized for its ecological value and cultural charm, with promotional activities scheduled from September 16 to October 8 [5] Group 3: Promotional Activities - JD Travel is offering various incentives, including free tickets to major scenic spots and discounts for hotel bookings and flights, aiming to attract high-quality tourists to Lishui [7] - The initiative includes daily promotions and extensive exposure for Lishui's attractions, positioning it as a popular travel destination this autumn [7] Group 4: Future Plans - JD Travel plans to maintain ongoing cooperation with Lishui, integrating tourism resources and enhancing the online sales of tickets, hotels, and cultural products [7] - The goal is to elevate Lishui's tourism brand nationally and create a benchmark for cultural tourism integration across the country [7]
百万人围观刘强东直播炒菜!全新的京东酒旅发展计划要来了
Mei Ri Jing Ji Xin Wen· 2025-09-17 13:28
Core Viewpoint - JD.com is expanding its presence in the travel and hospitality sector, emphasizing quality service over price wars, as highlighted by founder Liu Qiangdong during a recent wine tasting event [1][5][10] Group 1: Company Initiatives - Liu Qiangdong hosted a live cooking event to promote JD.com's travel services, marking a return to direct user engagement after nearly 20 years [1][3] - The recent wine tasting event led to a record sale of 100 hotel rooms within 30 minutes, showcasing strong consumer interest in JD.com's travel offerings [3] - JD.com has previously entered the travel market, launching flight booking services in 2011 and establishing a travel channel in 2014, indicating a long-term strategy in this sector [4] Group 2: Market Strategy - Liu emphasized that JD.com will not engage in price wars within the OTA market, aiming to protect service quality and the profits of hotel operators [5][6] - The company is focusing on supply chain efficiencies in the hospitality sector, leveraging its existing infrastructure from its convenience store and food delivery businesses [9] - JD.com has a significant user base of over 800 million high-spending consumers, which aligns well with the target demographic of four-star and above hotels [9] Group 3: Competitive Landscape - Liu Qiangdong discussed the importance of healthy competition, advocating for strategic and value-driven approaches rather than personal rivalries, particularly in reference to competitors like Meituan [8] - The company aims to differentiate itself in the OTA market by offering unique experiences, such as the combination of high-end dining and hotel services [9]
刘强东下厨炒家乡菜 再为一线业务撑腰
Feng Huang Wang· 2025-09-17 02:34
Core Insights - Liu Qiangdong, the founder of JD.com, is actively promoting the company's expansion into various sectors, including food delivery, hospitality, and beauty services, indicating a strong ambition for growth [1][3][10] Group 1: Business Expansion - Liu Qiangdong has been frequently appearing at JD.com's frontline operations, particularly after the company's entry into the food delivery market in April [1][3] - The company aims to innovate the hospitality sector by establishing a new supply chain that reduces costs for restaurants and hotels, targeting a cost reduction to 20% of current levels [5][12] - JD.com is not merely diversifying but is focused on enhancing its supply chain capabilities across various industries, including food delivery and hospitality [6][12] Group 2: Strategic Partnerships - JD.com has signed a strategic cooperation agreement with Jinjiang Hotels to integrate resources and innovate in dining and hospitality services [11][12] - The company is leveraging high-profile events, such as wine tasting sessions, to engage with high-net-worth customers and promote its hospitality services [10][11] Group 3: Market Positioning - Liu Qiangdong emphasizes that JD.com's self-operated model does not harm platform sellers but rather complements them, as evidenced by a 30% growth in restaurants within a five-kilometer radius of the first "Seven Fresh Kitchen" [5][6] - The company is positioning itself against major OTA players like Meituan and Ctrip by offering a zero-commission policy for up to three years, aiming to alleviate pressure on hotel operators [12][13] Group 4: User Engagement - JD.com has reinitiated user engagement events, reminiscent of its early days, to strengthen customer relationships and gather feedback for business improvement [9][10] - The recent wine tasting event saw a significant increase in hotel bookings and user engagement, indicating a successful strategy to attract customers [11][12]
刘强东直播秀厨艺背后
财联社· 2025-09-17 02:13
Core Viewpoint - JD.com is strategically expanding into the hotel and travel sector, leveraging its supply chain capabilities to enhance its overall business ecosystem, despite facing significant competition and challenges in the market [3][9][11]. Group 1: JD.com's Initiatives in Travel and Hospitality - JD.com CEO Liu Qiangdong personally promoted the company's travel services through live streaming events, showcasing culinary skills and engaging with customers [3][5]. - The launch of the "Treasure City" initiative aims to collaborate with local tourism boards and distribute 100,000 free tickets to 5A scenic spots during the National Day holiday [5][6]. - JD.com has introduced the "JD Hotel PLUS Membership Plan," offering up to three years of zero commission to attract hotel partners, indicating a strong commitment to the hotel sector [6][7]. Group 2: Organizational Changes and Strategy - The restructuring of JD's local life services division, now encompassing delivery, travel, and home services, aims to create a synergistic ecosystem that supports the growth of the travel business [7]. - JD.com is focusing on a "4+2" strategy to enhance hotel profitability, which includes integrating AI technology into food and accommodation services and tapping into the existing JD PLUS membership base [7][9]. Group 3: Market Challenges and Competitive Landscape - The online travel market is highly competitive, dominated by established players like Ctrip and Meituan, making it difficult for JD.com to gain market share [11][12]. - JD.com faces challenges in changing consumer booking habits, as the travel sector does not have the same frequency of use as food delivery, requiring a longer time to cultivate new customer behaviors [8][11]. - The company previously exited the travel market in 2020 after selling its stake in Tuniu, indicating past difficulties in establishing a foothold in this sector [9][11]. Group 4: Potential Advantages and Future Outlook - JD.com has a large active user base and a mature e-commerce ecosystem, which can be leveraged to drive traffic to its travel services [13]. - The integration of travel services with retail and financial products could create a comprehensive consumer experience, enhancing customer engagement [13]. - However, the success of JD.com's travel business will depend on its ability to translate its e-commerce advantages into improved customer experiences and hotel revenue [13].
刘强东直播炒菜:尊重王兴,酒旅不打价格战,还有大招
Mei Ri Jing Ji Xin Wen· 2025-09-17 01:49
品酒会直播烹饪,可以说是刘强东时隔近20年重启"用户见面会"的一个彩蛋。当被主持人问及直播首秀厨 艺紧不紧张,刘强东打趣道:"和贾国龙第一次炒菜,罗永浩第一次说脱口秀一样紧张。" 每日经济新闻消息,"东哥什么时候到?"京东旅行直播间弹幕不断刷屏。9月16日临近傍晚,北京国际饭 店"京东品酒会"现场,京东集团创始人、董事局主席刘强东在围堵中抵达现场。 刘强东穿的围裙印着京东集团旗下"七鲜小厨"字样,他直播做的宿迁名菜"黄狗猪头肉"也即将于9月底上 线"七鲜小厨"。 另据智通财经记者在现场看到,刘强东在现场与众多嘉宾合影交谈,并将与现场嘉宾逐一敬酒交流。 大学毕业后,刘强东开过餐厅,在后来京东的内部员工交流会上,刘强东也亲自下厨做过菜。2003年,他 第一次和"网友"见面吃饭,这些网友其实是京东电商业务上线第一周的用户。2007年有了第一届"京东商城 网友见面会",那时的"网友"坐满整个餐厅。 2025年,京东先后在外卖、OTA(在线旅游)市场投下一枚又一枚"深水炸弹"。在这场品酒会上,刘强东 强调不会让"价格战"在酒旅市场上演,不会把服务品质卷下去,不会让酒店从业者的利润受挤压,生态遭 到破坏。 "酒旅全新发展 ...
百万人围观刘强东直播炒菜!品酒会东哥谈“外卖大战”,全新的京东酒旅发展计划要来了
Mei Ri Jing Ji Xin Wen· 2025-09-16 23:56
Core Viewpoint - Liu Qiangdong, founder and chairman of JD Group, is actively promoting JD Travel and its new initiatives in the hospitality and tourism sector, emphasizing quality service over price wars [2][6][11] Group 1: Event Highlights - Liu Qiangdong hosted a live cooking event at the JD Wine Tasting event, marking his return to user engagement after nearly 20 years [1][3] - The event attracted significant attention, with over one million users participating online and 100 hotel rooms sold within 30 minutes of the announcement [3][5] - JD Travel is expanding its offerings, with plans to release a new development plan for the wine and travel market soon [2][6] Group 2: Business Strategy - JD has a history in the travel sector, having launched flight booking services in 2011 and the JD Travel channel in 2014, and has made strategic investments in the OTA market [5][11] - The company aims to avoid price wars in the hospitality sector, focusing instead on maintaining service quality and protecting the profits of hotel operators [2][6] - JD's strategy includes leveraging its extensive supply chain and high consumer demand to enhance its travel services [11][12] Group 3: Market Positioning - JD Travel is positioning itself to attract high-value customers by integrating its services with existing consumer needs, such as dining and travel [11] - The partnership with Jinjiang Hotels marks a significant step in JD's strategy to expand its influence in the hotel industry [5][11] - Liu Qiangdong's emphasis on "anti-involution" reflects a broader industry trend towards sustainable competition and fair profit distribution among stakeholders [6][11]