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刘强东俩月炒仨菜 他到底在炒什么
Mei Ri Jing Ji Xin Wen· 2025-11-18 13:22
11月17日晚,三亚。刘强东再次系上围裙,在第三场"京东品酒会"前直播炒菜。当晚,刘强东宣布京东 外卖独立App(手机应用)上线,他还表示,京东点评将永不商业化。 "我对渔民、对船有天然的感情,小的时候免费蛋白质基本都来自水里,夜里经常钓黄鳝,白天抓小 鱼。"刘强东边炒边与观众聊天,仿佛是老友间的家常叙旧。 这时,距离刘强东上次直播炒菜刚过去两个月。上一次,他炒的是老家宿迁名菜"黄狗猪头肉";这一 次,他做了两道宿迁名菜,"卷饼尖椒小鱼"和"酱豆炒蛋"。 他炒的是家乡味道 近年来,不断推广宿迁特产,似乎成了刘强东的一个标签。 在直播中,他介绍酱豆的来历,还说这是小时候冬天补充蛋白质的好东西,道出了物质匮乏年代的记 忆。他坦言,即使到世界各地,也会一直带着老家的酱豆子。 这些故事将菜品从简单的食物,提升为情感与文化的载体。消费者购买的不仅是特产,更是一份有故事 的情感连接。 "宿迁黄狗猪头肉"在"双11"首发10分钟预订超千单,证明这种"情感+商业"模式的有效性。 一把炒勺,两端平衡。刘强东的厨房哲学,似乎正在重构京东的战略逻辑。 显然,在商品同质化严重的今天,情感附加值成为差异化竞争的关键。刘强东的个人故事与 ...
京东外卖困局:300亿血战,为何给阿里做了嫁衣?
Sou Hu Cai Jing· 2025-11-18 02:12
而让他们更难受的是,最新的京东三季度财报显示: 集团营收2991亿元,同比增长14.9%,延续了增长态势;但新业务经营亏损高达157.36亿元,前三季度累计亏损318.4亿元,相当于每天一睁眼就烧掉1.16 亿元。 可外卖日订单量仍停滞在半年前的2500万单。 自京东高调进军外卖行业以来,他们的股价已经跌了近30%,而同期的A股上证指数却上涨了超过20%。 这种反差着实让京东的投资者感到难受。 尽管刘强东亲自下场送外卖、站台卖酒,但京东试图用高频外卖业务带动平台活跃度的战略,似乎并未达到预期效果。 更严峻的是,阿里在今年夏季整合饿了么推出的淘宝闪购,以500亿元补贴规模强势入侵,至今还在补贴烧钱,已经吃下了外卖市场的大头。 京东的巨额投入,正在成为阿里的嫁衣…… 今年2月京东高调进入外卖市场,并且通过给骑手上"五险一金"的消息,成功引起了舆论刷屏,一时间,股价也是大涨。 这意味着,京东新业务在短短9个月内烧掉了超过300亿元。 这些成本不仅仅是外卖的补贴,还有很大一部分来自于大规模地扩充全职骑手队伍,并为他们缴纳五险,每人每月平均缴纳约2000元。 之所以如此执着于外卖业务,源于刘强东对京东增长困境的焦虑。 ...
每经热评 | 刘强东俩月炒仨菜,他到底在炒什么
Mei Ri Jing Ji Xin Wen· 2025-11-17 12:49
每经评论员付克友 一把炒勺,两端平衡。刘强东的厨房哲学,似乎正在重构京东的战略逻辑。 11月17日晚,三亚。刘强东再次系上围裙,在第三场"京东品酒会"前直播炒菜。当晚,刘强东宣布京东 外卖独立App上线,他还表示,京东点评将永不商业化。 "我对渔民、对船有天然的感情,小的时候免费蛋白质基本都来自水里,夜里经常钓黄鳝,白天抓小 鱼。"刘强东边炒边与观众聊天,仿佛是老友间的家常叙旧。 这时,距离刘强东上次直播炒菜刚过去两个月。上一次,他炒的是老家宿迁名菜"黄狗猪头肉";这一 次,他做了两道宿迁名菜,"卷饼尖椒小鱼"和"酱豆炒蛋"。 他炒的是家乡味道。 近年来,不断推广宿迁特产,似乎成了刘强东的一个标签。 在直播中,他介绍酱豆的来历,还说这是小时候冬天补充蛋白质的好东西,道出了物质匮乏年代的记 忆。他坦言,即使到世界各地,也会一直带着老家的酱豆子。 这些故事将菜品从简单的食物,提升为情感与文化的载体。消费者购买的不仅是特产,更是一份有故事 的情感连接。 显然,在商品同质化严重的今天,情感附加值成为差异化竞争的关键。刘强东的个人故事与乡土情怀, 为京东品牌注入了独特的情感元素,甚至成为京东品牌的核心内涵。 于是,个人 ...
马拉松版“双11”落幕,电商平台靠什么取得了增长?
Sou Hu Cai Jing· 2025-11-15 11:09
【大河财立方 记者 陈薇】很多人在11月11日当天都在问:今年"双11"结束了吗?答案是——并没有。 天猫"双11"今年持续到11月14日。 11月15日凌晨,天猫发布了"双11"全周期战报,以剔除退款后的成交来看,天猫实现了四年以来"双 11"全周期最好的一次增长,其中,近600个品牌成交破亿元。 即便是繁杂多样的促销贯穿全年的当下,对很多品牌来说,"双11"最为看重的一个增长周期,除了拉长 周期之外,创造更多场景成为电商平台解锁增长的重要路径。 天猫"双11"拿下四年来最好的一次增长 今年"双11"被称为"史上最长"且"史上最早"。 抖音、京东早在10月9日就开售,几乎与国庆节假期无缝衔接;天猫10月15日开启预售、20日正式开 卖。结束时,抖音、京东还是选在11月11日,天猫则错位到11月14日。 囤完旅游,核销进度也在加快,截至11月14日24时,已出行或入住的活动商品GMV同比增长超30%。 以新疆旅游为例,疆游天下旅游旗舰店负责人宋俊岐表示,其新疆小团游商品"双11"期间累计GMV突 破1000万元,整个大促期间,就已经有超过1000位消费者履约。 场景创新多但打折依然不够省事 不仅天猫收获了四年 ...
7亿用户里程碑背后的多引擎矩阵:解码京东三季度超预期增长
Jing Ji Guan Cha Wang· 2025-11-14 11:56
Core Insights - JD Group's third-quarter financial report indicates a shift from "price wars" to "value wars" in the industry, highlighting a strategic transformation towards efficiency and ecosystem restructuring [1][12] - The report shows a 14.9% year-on-year revenue growth to 299.1 billion yuan, with service revenue growth reaching a two-year high, and active user numbers surpassing 700 million for the first time [1][2] Financial Performance - Revenue increased by 14.9% year-on-year to 299.1 billion yuan, with service revenue growing by 30.8% and accounting for a record 24.4% of total revenue [2][4] - Despite a short-term decline in net profit, the underlying logic of profit fluctuations is tied to ongoing investments in new business incubation and technological infrastructure [8][12] User Engagement and Growth Strategy - Active user numbers reached a milestone of over 700 million, with strong growth in shopping frequency, indicating successful user engagement strategies [2][3] - JD has transitioned from a "battery-driven" category focus to a "full-category synergy" strategy, establishing a multi-engine growth matrix [2][3] Service Revenue and Supply Chain Innovation - Service revenue's surge reflects JD's transformation from a "channel merchant" to a "service provider," with significant growth in areas like food delivery and health services [3][4] - The introduction of customized products and a focus on supply chain capabilities have activated new demand, with the number of customized products increasing fivefold compared to last year [4][6] Technological Advancements and Logistics - JD's supply chain infrastructure has reached an asset scale of 174.3 billion yuan, supported by years of technological investment [6][7] - The company plans to procure 3 million robots, 1 million unmanned vehicles, and 100,000 drones over the next five years to enhance logistics capabilities [6][7] Strategic Vision and Market Position - JD's vision is to utilize its super supply chain to serve the domestic circulation market, promoting a virtuous interaction between production, circulation, and consumption [11][12] - The company's competitive logic has shifted from "traffic competition" to "supply reconstruction," aiming to avoid low-level internal competition [6][11] Social Responsibility and Long-term Goals - JD emphasizes a business model that does not rely on excessive profits, focusing on social responsibility initiatives such as agricultural product bases and employment contributions [9][10] - The long-term strategy aims to establish JD as an industrial innovation ecosystem based on its supply chain, moving beyond traditional retail [12]
京东第三季度收入达2991亿元 持续建设“超级供应链”
Zheng Quan Ri Bao· 2025-11-13 16:47
Core Insights - JD Group reported a revenue of 299.1 billion yuan for Q3 2025, marking a year-on-year growth of 14.9% [1] - The service revenue of JD grew by 30.8%, reaching a historical high of 24.4% of total revenue [1] - The core retail business strengthened its market position, with daily necessities revenue increasing by 18.8%, and apparel revenue growing at approximately eight times the industry average [1] Revenue Growth - JD's new business segments, including food delivery, saw a staggering revenue increase of 214% year-on-year [1] - During the "Double 11" shopping festival, JD achieved record transaction volume, with a 40% increase in the number of orders and nearly 60% growth in order volume [1] Supply Chain Development - JD's "super supply chain" capabilities are extending into local life and service sectors, creating a "goods + services" collaborative ecosystem [2] - The logistics infrastructure has reached an asset scale of 174.3 billion yuan, supported by long-term strategic investments [3] - JD plans to purchase 3 million robots, 1 million unmanned vehicles, and 100,000 drones over the next five years to enhance logistics efficiency [3] Technological Innovation - Since 2017, JD has invested nearly 160 billion yuan in research and development, with plans to further invest in AI to create a trillion-yuan industry ecosystem [3] - The "smart wolf" delivery system has been successfully tested during peak shopping events and is being rolled out nationwide [3] Market Positioning - JD is shifting from a low-price competition model to a high-quality development path, focusing on efficiency, quality assurance, and service innovation [2] - The company aims to enhance supply-demand matching efficiency through digital tools, establishing itself as a digital infrastructure for various industries [4] - As of October, JD's annual active user count surpassed 700 million, indicating strong growth in user engagement and shopping frequency [4]
京东集团三季度业绩超预期,超级供应链重塑共生共享商业价值
Di Yi Cai Jing· 2025-11-13 16:20
Core Insights - The article highlights the robust performance of JD Group in Q3 2025, driven by a stable Chinese economy and a recovery in consumer spending, with revenue reaching RMB 299.1 billion, a 14.9% increase year-over-year [1][3] - JD's innovative supply chain continues to enhance its market position, with significant growth in new business segments such as food delivery, which saw a 214% year-over-year revenue increase [1][6] Financial Performance - JD Group reported Q3 revenue of RMB 299.1 billion (approximately USD 42 billion), exceeding expectations with a year-over-year growth of 14.9% [3] - Net profit attributable to ordinary shareholders was RMB 5.3 billion [1] Business Segments - Core retail business showed strong performance, with daily necessities category revenue growing by 18.8%, significantly outpacing industry averages [6] - Service revenue grew by 30.8%, reaching a historical high of 24.4% of total revenue [7] User Engagement - Active user count surpassed 700 million in October, marking a new milestone, with strong growth in shopping frequency [7] - During the "11.11" shopping event, JD achieved record transaction volumes, with a 40% increase in the number of users placing orders and nearly a 60% increase in order volume [1] Supply Chain Innovations - JD's supply chain infrastructure has reached an asset scale of RMB 174.3 billion, reflecting years of investment and upgrades [10] - The company plans to purchase 3 million robots, 1 million unmanned vehicles, and 100,000 drones over the next five years to enhance logistics capabilities [10] Strategic Initiatives - JD is focusing on international expansion and aims to build a global service network, leveraging its supply chain advantages to support Chinese brands entering overseas markets [7] - The company has initiated various programs to enhance product offerings, including a significant increase in customized products and the launch of new health-related services [8][9] Shareholder Returns - JD has actively repurchased shares, with 80.9 million A-class shares bought back in Q3, amounting to approximately USD 1.5 billion, representing 2.8% of total shares outstanding as of the end of 2024 [12]
京东集团2025年三季度用户活跃度保持强劲增长 超级供应链焕新产业健康生态
Zhong Guo Xin Wen Wang· 2025-11-13 12:56
Core Insights - JD Group reported a strong Q3 2025 performance, with revenue reaching 299.1 billion RMB (approximately 42 billion USD), representing a year-on-year growth of 14.9%, exceeding expectations [3] - The company's core retail business continues to strengthen its market position, with significant growth in various categories, including daily necessities (up 18.8% YoY), supermarkets (double-digit growth for seven consecutive quarters), and clothing (growth approximately eight times the industry average) [3][4] - New business segments, such as food delivery, saw a remarkable revenue increase of 214% YoY, indicating accelerated growth compared to Q2 [3][4] Revenue and Growth Metrics - Service revenue grew by 30.8% YoY, marking a two-year high, with its share of total revenue reaching a historical high of 24.4% [3] - The number of active users surpassed 700 million in October, achieving a new milestone, while shopping frequency remained robust [4] Business Expansion and Innovations - JD's investment in a super supply chain has led to the launch of numerous customized products, with the number of new heavy-weight products increasing fivefold compared to last year [5] - The company has expanded its offline presence, with over 4,000 3C digital stores and more than 20 JD MALL locations nationwide [6] Technological Advancements - JD Logistics plans to procure 3 million robots, 1 million unmanned vehicles, and 100,000 drones over the next five years to enhance its supply chain capabilities [7] - The integration of AI into JD's operations has led to the development of an AI-driven "medical inspection and prescription" service, marking a significant advancement in healthcare [8] Social Responsibility and Market Position - JD ranked 44th in the 2025 Fortune Global 500 list, marking a significant rise from 366th place, and has been recognized as the top private enterprise in China for four consecutive years [9] - The company has committed to social responsibility by providing comprehensive benefits to its delivery personnel, including full insurance coverage [9] Agricultural Initiatives - JD has launched initiatives to support agricultural products, including a plan to establish one million acres of agricultural bases and a shopping festival covering over 600 agricultural product categories [10]
京东集团(09618)2025年三季度用户活跃度保持强劲增长 超级供应链破内卷焕新产业健康生态
智通财经网· 2025-11-13 10:32
Core Insights - JD Group reported a strong Q3 2025 performance, with revenue reaching 299.1 billion RMB (approximately 42 billion USD), a year-on-year increase of 14.9%, exceeding expectations [1] - The company's core retail business continues to strengthen its market position, with significant growth in various categories, including daily necessities and new businesses like food delivery [1][2] Revenue Growth - Q3 revenue from daily necessities increased by 18.8%, approximately four times the industry average growth rate [1] - Supermarket category revenue has seen double-digit growth for seven consecutive quarters [1] - Clothing and footwear category revenue growth was about eight times the industry average [1] - New businesses, particularly food delivery, experienced a remarkable 214% year-on-year revenue growth, accelerating from Q2 [1] User Engagement - The number of active users surpassed 700 million in October, marking a new milestone, with strong growth in shopping frequency [2] - The company has established a multi-engine complementary growth matrix in its core retail business [2] Supply Chain Innovation - JD's super supply chain, built over years of investment, is driving innovation and efficiency across various industries, enhancing the interaction between production, circulation, and consumption [2][4] - The supply chain infrastructure asset scale reached 174.3 billion RMB by Q3 2025 [5] Product and Service Expansion - The number of customized heavy-duty new products launched in Q3 was five times that of the previous year, with significant growth in categories like home appliances and beauty products [3] - JD Health launched over 30 new specialty drugs, reinforcing its position as the leading platform for new specialty drug launches [3] Market Position and Recognition - JD ranked 44th in the 2025 Fortune Global 500 list, improving from 366th, and has been recognized as the top private enterprise in China for four consecutive years [7] - The company is the only retail enterprise in China to sign formal labor contracts with all frontline employees and cover their social insurance [7] Community and Social Responsibility - JD initiated the "Warm Sun Elderly Assistance Public Welfare Action" in collaboration with the China Aging Development Foundation, leveraging its supply chain advantages to enhance services for the elderly [8]
京东集团2025年三季度用户活跃度保持强劲增长 超级供应链破内卷焕新产业健康生态
Zhong Jin Zai Xian· 2025-11-13 10:05
Core Insights - JD Group reported strong Q3 2025 earnings, with revenue reaching 299.1 billion RMB (approximately 42 billion USD), a year-on-year increase of 14.9%, exceeding expectations [2] - The company's core retail business continues to strengthen its market position, with significant growth in various categories, including daily necessities (up 18.8% YoY), supermarkets (double-digit growth for seven consecutive quarters), and clothing (growth approximately eight times the industry average) [2][3] - New business segments, such as food delivery, saw a remarkable revenue increase of 214% YoY, indicating accelerated growth compared to Q2 [2] Revenue and Growth Metrics - Service revenue grew by 30.8% YoY, reaching a historical high of 24.4% of total revenue, showcasing the effectiveness of the super supply chain [2] - The number of active users surpassed 700 million in October, marking a significant milestone for the company [3] Product and Service Innovations - JD launched five times the number of customized flagship products compared to the previous year, with significant growth in categories like home appliances and beauty products [4] - The company introduced over 30 new specialty drugs, reinforcing its position as the leading platform for new drug launches [4] - JD's live-streaming sales saw a 140% increase in order volume, indicating strong consumer engagement [4] Supply Chain and Technological Advancements - The super supply chain, built over years of investment, is now valued at 174.3 billion RMB, enhancing operational efficiency across various industries [6] - JD Logistics plans to procure 3 million robots, 1 million unmanned vehicles, and 100,000 drones over the next five years to enhance its logistics capabilities [8] Market Position and Social Responsibility - JD ranked 44th in the 2025 Fortune Global 500 list, marking a significant rise from 366th place, and has been recognized as the top private enterprise in China for four consecutive years [9] - The company has been proactive in social responsibility, including initiatives to support farmers and provide employment benefits to delivery personnel [9][10]