Core Insights - JD's Jingxi business has adopted a new self-operated model targeting the source factories and white-label merchants, achieving low prices through direct procurement and cost optimization [1] - Jingxi's mission to capture the "lower-tier market" is confirmed, with a significant user base growth contributing to JD's overall user increase [2][3] - Jingxi aims to balance low prices with quality assurance, addressing challenges such as avoiding internal competition and enhancing user trust in product quality [2][4] User Growth and Market Strategy - Jingxi has achieved a tenfold increase in transaction volume by 2025, with 370 million users contributing 150 million new users to JD [2][3] - The user demographic is primarily from lower-tier markets, with a higher proportion of female users, indicating a strategic focus on cost-sensitive consumers [2][8] - The introduction of "Jingxi Selection" aims to cater to the growing demand for higher-quality products among existing users [2][8] Operational Efficiency and Cost Management - Jingxi's operational model emphasizes cost reduction through direct engagement with factories, optimizing production and logistics to lower costs by at least 10% [4][12] - The platform's marketing strategy is data-driven, allowing for predictive inventory management and efficient production scheduling [9][10] - Jingxi currently operates at a loss due to initial investments in user acquisition and logistics, but profitability is anticipated with improved efficiency and increased average order value [3][12] Competitive Positioning - Jingxi's core competitive advantage lies in its ability to provide superior cost, efficiency, and user experience compared to competitors [13] - The platform's focus on low prices is designed to meet the needs of price-sensitive consumers, even if it results in a perceived quality gap compared to JD's main offerings [5][12] - Jingxi's collaboration with factories is structured to ensure mutual profitability, with positive feedback from partners indicating steady growth in their business [11][12]

Core Insights - The article discusses the performance and strategy of JD's subsidiary, Jingxi, which has reached 370 million users and aims to capture the lower-tier market [6][5]. - Jingxi's new self-operated model has been in place for two years, focusing on direct procurement from factories to achieve lower prices [5][4]. - The company has reported a tenfold increase in transaction volume by 2025, contributing 150 million new users to JD [6][5]. User Growth and Market Strategy - Jingxi's mission is to penetrate the "lower-tier market," which has shown significant user growth, with active users increasing by over 40% year-on-year [6][7]. - The user base is primarily composed of price-sensitive consumers, with a higher proportion of female users [12][10]. - Jingxi's strategy includes a focus on cost optimization throughout the supply chain, aiming to reduce costs by at least 10% for factories [9][19]. Product Quality and Positioning - Jingxi acknowledges that its product quality may not match that of JD's main platform, but it targets a demographic that prioritizes cost-effectiveness over premium quality [10][19]. - The introduction of "Jingxi Selection" aims to offer higher-quality products at competitive prices, responding to the evolving demands of its user base [13][19]. Financial Performance and Future Outlook - Currently, Jingxi is not profitable, primarily due to investments in user acquisition and logistics subsidies [7][19]. - The company expects to achieve profitability through improved efficiency and increased average order value over time [19][20]. - Jingxi's core competitive advantage lies in its ability to provide superior cost, efficiency, and user experience compared to competitors [20].