报告认为，中国宠物市场展现出强劲增长势头，规模预计在2025年突破8114亿元，其中宠物食品作为刚 需品类占据了行业最大的市场份额，是宠物经济的核心驱动力，宠物医疗、用品及服务等细分赛道亦增 长迅速。市场竞争激烈，新注册企业数量持续攀升，中国逐步培育出具有竞争力的自有品牌。 上述报告指出，2024年，中国城镇犬猫市场规模已突破3000亿元，预计2027年将突破4000亿元。宠物角 色从"功能性伴侣"向"家庭成员"转变，推动宠物食品、医疗、服务、科技等细分赛道蓬勃发展。同时， 养宠主力军呈现出显著的年轻化、高学历化特征，"90后"与"00后"养宠者比例超六成，他们追求高性价 比与产品功能性，推动市场从"量"的扩张转向"质"的升级。政策层面，各级政府的提振消费政策与行业 规范措施，共同为宠物经济的繁荣提供了有力支撑。 中新社上海11月7日电 (记者 陈溯)第八届中国国际进口博览会(下称"进博会")正在上海举行。会计师事 务所毕马威在此间推出的《2025年中国宠物行业市场报告》显示，中国宠物市场展现出强劲增长势头， 规模预计在2025年突破8114亿元(人民币，下同)。 随着中国家庭结构变化与消费观念转变，宠物经济 ...

Core Insights - The 8th China International Import Expo (CIIE) has opened in Shanghai, showcasing the growing demand for high-quality and diversified lifestyles in the Chinese market, particularly through the newly established pet-themed exhibition area [1] - The pet economy is emerging as a significant growth area in consumer spending, reflecting the modern lifestyle concept of pets as important family members [1][4] - KPMG has released two in-depth industry reports focusing on the pet and hotel sectors, providing insights into market evolution and development opportunities [1][3] Pet Economy - The pet economy is closely linked to residents' consumption levels, with rising material needs leading to increased spiritual demands [3] - The urban pet market in China is projected to exceed 300 billion yuan in 2024 and is expected to surpass 400 billion yuan by 2027, driven by the shift of pets from "functional companions" to "family members" [4][5] - The pet market is characterized by a younger, more educated consumer base, with over 60% of pet owners being born in the 1990s and 2000s, who prioritize cost-effectiveness and product functionality [4][5] Market Trends - The Chinese pet market is expected to exceed 811.4 billion yuan by 2025, with pet food being the largest segment [5] - The competition in the pet industry is intensifying, with a rise in new registrations of companies and local brands increasing R&D investments to build competitive products [5][6] - Key trends include supply chain restructuring, domestic brand recognition through technology and marketing, and a shift towards high-quality, refined pet products [6] Hotel Industry - The hotel industry is transitioning from scale expansion to value reconstruction, focusing on quality improvement rather than just quantity [7][8] - The market is experiencing a structural adjustment, with a notable increase in the chain hotel rate to 40.1%, indicating potential for light asset transformation [7][8] - The industry is responding to the rise of the Z generation, leading to more personalized and youthful product designs and service experiences [8] Strategic Insights - KPMG's reports provide a clear path for the hotel industry's transformation, emphasizing the integration of consumption policies and the promotion of green, low-carbon transitions [8] - The hotel sector is encouraged to adopt a systematic upgrade in brand building, operational models, and capital operations to create a data-driven, efficient, and sustainable development framework [8][9] - The core focus for both the pet economy and hotel industry is on emotional satisfaction and experience enhancement, which are crucial for capturing opportunities in the evolving consumer landscape [9]