Core Viewpoint - The article discusses the misleading use of the term "handmade" in the branding of Jinmailang's "handmade noodles," highlighting the discrepancy between consumer expectations and the actual product quality, which is mass-produced rather than handmade [6][9][28]. Group 1: Misleading Branding Practices - Jinmailang's "handmade" label is a registered trademark, which creates confusion among consumers who associate it with traditional handmade quality [5][9]. - A similar case occurred in 2018, where consumers sued Jinmailang for misleading labeling, resulting in a court ruling against the company for violating food safety laws [7][8]. - The prominent display of "handmade" on packaging, alongside suggestive marketing phrases, blurs the line between trademark and product attributes, leading to consumer deception [17][19]. Group 2: Industry-Wide Issues - The article notes that Jinmailang's case is not isolated, as other brands also engage in similar misleading practices, such as using registered trademarks that do not accurately reflect product characteristics [18][20]. - The trend of using misleading trademarks is attributed to intense market competition, where companies prioritize short-term profits over product integrity [20][21]. - Such practices can erode consumer trust, potentially harming the long-term viability of brands and the industry as a whole [21][22]. Group 3: Consumer Perception and Product Quality - Despite the controversy, some consumers have positively reviewed Jinmailang's noodles for their taste and texture, indicating that product quality can still resonate with consumers [24][27]. - The article suggests that companies should focus on genuine product quality rather than relying on deceptive marketing strategies to attract consumers [28].

Core Viewpoint - The controversy surrounding Jinmailang's "handmade noodles" highlights issues of misleading marketing practices in the food industry, where product names may not accurately reflect the manufacturing process [2][5]. Group 1: Product Controversy - A consumer in Nanjing questioned the authenticity of Jinmailang's "handmade noodles" after not experiencing the expected handmade texture, leading to the company's clarification that "handmade" is merely a registered trademark and not indicative of traditional craftsmanship [2]. - The product's packaging prominently features "handmade noodles" alongside a slogan suggesting a homemade quality, which may mislead consumers despite a small trademark symbol indicating its status [2]. - Jinmailang's official store does not currently list this product, raising questions about its availability and marketing strategy [2]. Group 2: Trademark Registration - Jinmailang Food Co., Ltd. has registered multiple "handmade" trademarks from 2004 to 2023, indicating a long-term strategy to brand its products under this term within the convenience food category [3]. - The company has faced previous legal challenges regarding the use of "handmade" in product labeling, suggesting a pattern of disputes related to misleading marketing practices [5]. Group 3: Legal Context - A past case in 2018 involved a consumer suing Jinmailang for misleading labeling, resulting in a court ruling that mandated the company to compensate the consumer significantly, highlighting the legal implications of deceptive marketing [5]. - The legal framework, including the Trademark Law and Food Labeling Supervision Management Measures, prohibits misleading trademarks and requires accurate representation of product attributes [5].

Core Viewpoint - The trademark "Pantene 3 Minute Miracle" has sparked significant public interest and controversy regarding its registration and marketing claims, highlighting potential issues with consumer perception and brand representation [1][2]. Trademark Registration - Procter & Gamble has successfully registered the trademark "Pantene 3 Minute Miracle" along with "3 MINUTE MIRACLE" for personal care products, while other related trademarks like "分钟奇迹" and "3分钟奇迹" are currently invalid [2][3]. - The registered trademark "Pantene 3 Minute Miracle" was applied for on August 9, 2019, and has a protection period from March 21, 2020, to March 20, 2030 [3]. Industry Context - The controversy surrounding the trademark is not isolated, as other companies have faced scrutiny for similar marketing practices, indicating a broader trend of potential misleading claims in branding within the consumer goods sector [5].