文 | 《 BUG 》栏目 徐苑蕾 近日，"潘婷 3 分钟奇迹"护发素因商标问题登上热搜，引发公众对品牌"商标擦边"现象的 广泛关注。 《 BUG 》栏目在走访时发现，类似"商标耍心机"的营销手段在日化、食品等行业屡见不 鲜。 例如"汰渍全效 360° "，" 360 °"其实是一个概念…… " 佳洁士 CREST 3D 炫白 " ，" 3D "只是系列名称，非工艺或技术…… "苏菲裸感 S 贵族棉卫生巾"，包装上印有"棉中贵族"的字样，价格也几乎是普通款的两 倍，但"贵族棉"也只是个产品商标…… 律师指出，商标擦边与合理借鉴并没有很明确的界限，需以个案认定。而当商标文字与广告 宣传结合使用时，法律责任的认定更为复杂，消费者维权也面临较大困难。 不过，被问及整片卫生巾用到的棉花是否都是进口原棉，客服的回答则显得模棱两可，客服 仅表示，"表层是 100% 美国进口原棉。"针对该产品，还有消费者在社交平台上吐槽，所 谓 " 贵族棉 " 只是噱头和概念，亲肤感和吸收性能还不如普通系列，质疑产品夸大了实际 效果。 很多品牌，都有"小心机" 近日，有消费者在使用潘婷 3 分钟奇迹护发素时无意中发现，产品包装背面用极小的 ...

2025.07. 14 7月14日，"潘婷三分钟奇迹是商标"冲上微博热搜，引发广泛关注。 | 热搜 | 社会 上海 | 科技 | 文娱 | 生活 | 体育 | ACG | 更多 | | --- | --- | --- | --- | --- | --- | --- | --- | | | 热搜雷达,发现你关心的热点 | | | | | | | | 7 | 儿子去世后母亲客厅停尸5个月 14:55登顶 | | | | | য়ান | | | 2 | 宗馥莉被同父异母弟妹起诉 44878 | | | | | | | | 3 | Oakley 王楚钦 好友正在看 | | | | | 新 | | | 4 | 大连工业大学 44851 | | | | | | | | 5 | 下班回家发现屋里全是小偷 299893 | | | | | 遇 | | | 6 | 暑假上海酒店预订最想了 上逗 | | | | | 0 | | | 7 | 潘婷三分钟奇迹是商标 318680 | | | | | | | | | 一中出量 一度的 | | | | | 图 | | | 9 | 柴鸡蛋 12:31登顶 | | | | | 场 | | ...

Core Viewpoint - The article discusses the controversy surrounding "clever trademarks" in the food industry, particularly focusing on the case of White Elephant Food's "Duoban" trademark, which misleads consumers regarding product weight and content [2][10][12]. Group 1: Trademark Controversy - White Elephant Food's "Duoban" trademark is criticized for misleading consumers into believing they are purchasing a larger quantity of noodles than what is actually provided [3][14]. - The term "Duoban" is a registered trademark rather than an actual weight measurement, leading to public outrage and perceptions of deception [4][7]. - The phenomenon of "clever trademarks" is not isolated, with other examples including "Yipin Beef Jerky" and "Qianhe 0" soy sauce, which also mislead consumers through similar tactics [8][26]. Group 2: Misleading Marketing Practices - The essence of "clever trademarks" lies in exploiting information asymmetry to mislead consumer perceptions [12][13]. - Companies often use visual marketing strategies that create misconceptions about product quantity or quality, as seen with the "Duoban" noodles and "Gongang" milk [15][16]. - The use of split terminology in trademarks can create positive associations in consumers' minds, further complicating the issue of misleading branding [20][21]. Group 3: Regulatory and Legal Framework - The registration of misleading trademarks often occurs because the trademark examination process does not identify them as deceptive at the time of application [39][40]. - The article highlights the challenges in trademark regulation, noting that existing laws may not adequately prevent the registration of misleading trademarks [31][38]. - Legal remedies exist for consumers misled by such trademarks, including the possibility of punitive damages and collective lawsuits [59][60]. Group 4: Recommendations for Improvement - The article suggests that stricter regulations and standards should be established to prevent the misuse of terms like "zero additives" and "natural" in marketing [71][72]. - Companies are encouraged to prioritize integrity and transparency in their branding practices to build consumer trust [76][78]. - Enhanced consumer education is recommended to help the public critically assess product labels and marketing claims rather than relying solely on trademarks [79].

近日，多位网友反映称， 白象多半袋面、多半桶面系列产品包装上显示"多半"为注册商标 ， 并质疑企业"在宣传上玩文字游戏"，消息引发热议，登上热搜榜首。 相关画面显示，产品包装"多半袋面""多半桶面"旁边写着"大分量，倍满足"的标语，在生产信 息下方还有一句"'多半'是白象食品股份有限公司注册商标"。 包装盒标注："多半"是白象食品股份有限公司注册商标 据南方都市报报道，对此，白象食品官方客服人员表示，" '多半'确实是商标 ，产品具体克重 以包装上显示的为准，本身产品是没有问题的。" 该客服还回复，会将情况反馈给产品建议部 门。 媒体实探：确实比以前多 据《潇湘晨报》报道，将白象多半袋面的三款商品和对应的白象以前三款商品相比，"多半袋/ 桶面"在含量多了1/4到1/5的情况下，价格仅涨了1/4左右，红油爆椒口味甚至降价了。 商家们的"文字游戏" 据《中国消费者》报道，晨光乳业有限公司生产的"供港壹号"盒装牛奶实际并未供应香港，打 商标注册擦边球，存在误导消费者的嫌疑。 据21世纪经济报道此前消息，"壹号土猪"的"壹号土"为注册商标，"千禾零添加酱油"的"千禾 零"也是注册商标。（→ 回顾 ） 天眼查显示， 白 ...

Core Viewpoint - The controversy surrounding the "供港壹号" trademark of Morningside Dairy highlights potential consumer deception regarding the product's availability in Hong Kong, raising questions about the company's marketing practices and the implications of its branding strategy [2][5][6]. Group 1: Trademark Controversy - Morningside Dairy's "供港壹号" trademark has been criticized for potentially misleading consumers, as some claim they have never seen the product in Hong Kong [2][5]. - The company states that "供港壹号" was launched in 2017 to commemorate the 20th anniversary of Hong Kong's return, indicating that the trademark has been in use for 8 years [3][6]. - A lawyer noted that the term "供港" implies a supply specifically for the Hong Kong market, which could mislead consumers due to vague marketing [3][7]. Group 2: Product Quality Issues - Morningside Dairy has faced multiple reports of product quality issues, including non-compliance with safety standards related to bacterial counts and odors [4][11][14]. - Recent consumer complaints on platforms like Black Cat Complaints indicate ongoing concerns about product quality, with reports of spoiled milk being delivered [16]. Group 3: Legal Disputes - Morningside Dairy has been involved in legal disputes over the "供港" trademark, including a case against Wen's Dairy for alleged trademark infringement, which resulted in a court ruling favoring Morningside [9][10]. - The company has successfully defended its trademark in court, with rulings stating that its registration does not impede fair competition [10].

Group 1 - Multiple high-performing North Exchange theme funds have implemented purchase limits to maintain strategy effectiveness and protect investor interests [1] - Nearly 80% of North Exchange theme funds have seen net value growth exceeding 30% year-to-date, with many products ranking high in their categories [1] - Public quantitative index-enhanced funds have capitalized on market volatility, with nearly 80% outperforming their benchmarks [1][2] Group 2 - In the low interest rate environment, many macro-strategy private equity firms are favoring equity assets over bonds, particularly in Hong Kong's internet and dividend stocks [2] - The first quarter of 2025 saw significant differentiation in the Chinese electric vehicle sector, with XPeng leading in deliveries and revenue growth, while Li Auto and NIO faced challenges [2] - XPeng delivered 94,000 vehicles, projecting revenue between 15.19 billion to 15.7 billion yuan, a year-on-year increase of 132% to 139.8% [2] Group 3 - The successful completion of China's first closed-loop spinal cord nerve interface implantation surgery marks a significant breakthrough in the field, potentially benefiting 3.7 million spinal injury patients [3] - Several AI applications have been reported for illegally collecting and using personal information, highlighting regulatory concerns in the tech industry [3] Group 4 - The development of the AI Pro chip by the Technical University of Munich features a brain-like architecture for local computation, enhancing network security and energy efficiency [5] - Rongxin Zhiyuan has completed seed round financing to accelerate the integration of AI computing architecture with domestic chip technology [5] - Weiqi Intelligent has secured a new round of financing to advance large model technology and its application across various industries [5] Group 5 - Dingdong Maicai's supply chain planning director was sentenced to 18 months in prison for accepting bribes totaling 950,000 yuan, facilitating warehouse leasing contracts worth over 300 million yuan [6] - Country Garden received disciplinary action from the Shanghai Stock Exchange for failing to timely disclose its mid-year report for 2024, leading to public reprimands for its executives [7] Group 6 - Shenzhen Morning Light Dairy faced consumer backlash over its "供港壹号牛奶" branding, with claims that the product is not actually sold in Hong Kong [8][9] - Former Midea Group vice president Yin Bitong has joined Hisense Group as the president of the air conditioning division [9] - Demais has announced a suspension of trading as its controlling shareholder plans to change the company's control [9] Group 7 - U.S. stock indices closed lower, with the S&P 500 ending a six-day winning streak, influenced by declines in major tech stocks following Google's developer conference [10] - The Japanese bond market is underperforming, contributing to increased sensitivity to interest rate fluctuations [11] - The U.S. dollar weakened while Bitcoin surged past $3000, reaching a four-month high, driven by risk-averse sentiment [12]

Core Viewpoint - The "Gonggang No.1 Milk" product from Shenzhen Morning Light Dairy is facing consumer skepticism regarding its claim of being supplied to Hong Kong, with many questioning whether the branding is misleading rather than indicative of actual supply to the region [1][3][9]. Group 1: Product and Branding - "Gonggang No.1 Milk" is available in two packaging types: one with a TM mark indicating a trademark application and another registered trademark version [1]. - The brand claims to have a historical supply of milk to Hong Kong dating back to the 1970s, but current availability in major Hong Kong supermarkets is unverified [3][4]. - The product was launched in 2017 to commemorate the 20th anniversary of Hong Kong's return to China, with marketing emphasizing its quality and historical ties to Hong Kong [4]. Group 2: Trademark and Legal Issues - The trademark "Gonggang" has been registered, but there are concerns about its potential to mislead consumers regarding actual supply to Hong Kong [9][10]. - Legal disputes have arisen over the use of the term "Gonggang," with previous cases highlighting the challenges of trademarking terms that imply geographic origin [10][11]. - The company has faced scrutiny for potentially misleading advertising practices, which could lead to administrative penalties if found in violation of advertising laws [12]. Group 3: Consumer Perception and Market Impact - Consumers often associate "Gonggang" products with higher quality due to differing standards between Hong Kong and mainland China, leading to heightened expectations [7]. - The controversy surrounding "Gonggang No.1 Milk" is part of a broader trend of consumer dissatisfaction with brands that may use misleading marketing strategies, similar to other recent cases [13]. - Regulatory bodies are beginning to address these issues, indicating a potential shift in policy to prevent misleading branding practices in the food industry [13].

Core Viewpoint - The controversy surrounding Shenzhen Chenguang Dairy's "Gonggang Yihua" milk highlights the issue of misleading marketing practices related to trademark registration, as the product is not actually supplied to Hong Kong despite its branding suggesting otherwise [2][3]. Group 1: Company Overview - Shenzhen Chenguang Dairy has over 40 years of history and has been recognized as the "largest fresh milk exporter" in China [2]. - The company has made multiple attempts to register trademarks related to "Gonggang," with only "Gonggang Yihua" successfully registered, while others were rejected [3]. Group 2: Trademark Issues - The term "Gonggang" is often associated with higher quality products, leading to potential consumer deception when companies use it without actual supply to Hong Kong [2][3]. - A total of 123 trademarks related to "Gonggang" have been found, but most applications have been rejected, indicating a trend of companies attempting to exploit trademark regulations [3]. Group 3: Regulatory Implications - The incident underscores the need for stricter verification of product claims during trademark registration and marketing to protect consumer rights [4]. - Regulatory bodies are encouraged to enhance trademark examination and consumer protection mechanisms to identify and address misleading marketing practices [4][5]. Group 4: Market Trends - There is a growing intolerance in the market for misleading marketing practices, as consumer awareness and rights protection improve [5]. - Companies are urged to adopt honest marketing strategies and avoid deceptive practices to maintain consumer trust and ensure long-term success [5].

Group 1 - The controversy surrounding the company "胖都来" involves allegations of trademark infringement related to "胖东来" [4][5] - Inditex, the parent company of ZARA, clarified that it has no association with "胖都来" and denied the claims made by "胖都来" regarding employee involvement [4] - The incident has led to public backlash against all parties involved, with accusations of "碰瓷" (a term for opportunistic behavior) directed at "胖都来" [4] Group 2 - The China Securities Regulatory Commission (CSRC) has issued guidelines to combat the "小作文" (small essay) phenomenon in the stock market, aiming to purify the capital market ecosystem [6] - The CSRC's new guidelines are a response to the reported issues of stock recommendation scams and the associated gray market practices [6] Group 3 - The CSRC has announced reforms to the major asset restructuring management measures for listed companies, marking a significant shift in the regulatory landscape [7] - These changes are part of broader efforts to enhance the quality of capital market operations [7] Group 4 - Shenzhen Morning Light Dairy has been accused of misleading consumers with its "供港壹号" milk product, which allegedly does not supply to Hong Kong as claimed [8] - The company has faced scrutiny for its trademark applications related to "供港," with most being rejected except for "供港壹号" [8] Group 5 - The acquisition of Huiyuan Juice by Guozhong Water has been terminated, leading to public speculation about Huiyuan's financial health [9] - Huiyuan Juice has issued a statement refuting negative claims about its business status, asserting that it has been operating normally since its restructuring in 2022 [9] Group 6 - Panasonic has announced plans to lay off 10,000 employees globally, which represents approximately 4.4% of its total workforce of 228,000 [12] - This decision comes amid declining revenue and profit, indicating significant challenges for the company [12] Group 7 - Shenzhen Metro Group is providing a loan of up to 1.552 billion yuan to Vanke, aimed at repaying bond principal and interest [13] - This financial support highlights the ongoing relationship between the two companies in the real estate sector [13] Group 8 - The stock market is facing issues with fraudulent claims of high returns, with many so-called "stock gods" using fabricated trading records to lure investors [14] - Investigations have revealed that these high-return claims are often generated through software, misleading potential investors [14] Group 9 - Dior has confirmed a data breach affecting its customer database in China, leading to concerns over personal information security [15] - The company has initiated an investigation into the unauthorized access of customer data [15] Group 10 - The retail giant *ST 人乐 (人人乐) is facing delisting from the Shenzhen Stock Exchange, marking a significant decline for the once-prominent company [16] - This decision reflects the challenges faced by traditional retail businesses in the current market environment [16] Group 11 - A recent incident involving Zhengxin Chicken has raised health concerns after a customer found maggots in a chicken leg, prompting an investigation by local authorities [17] - The local market supervision bureau has taken action to inspect and test similar products from the store [17]

"供港"牛奶实际不供港？又一企业被曝玩商标文字游戏。 据《中国消费者》报道，日前，多位消费者向投诉平台反映，深圳市晨光乳业有限公司（以下简称"晨 光乳业"）生产的"供港壹号"盒装牛奶实际并未供应香港，打商标注册擦边球，存在误导消费者的嫌 疑。 目前仅一个"供港壹号"商标注册成功 国家知识产权局商标局中国商标网信息显示，晨光乳业从2014年开始申请"供港"相关商标，包括"供 港""供港壹号""直供港""供港贰号""供港之星等，据记者不完全统计，晨光乳业申请的"供港"商标记录 达33条，直到2023年该公司仍在尝试申请供港相关商标。 | 15 | 745555551 | 32 | 2023年10月13日 | 供语 壹号 | 四公園平六元米町中京級 | | --- | --- | --- | --- | --- | --- | | 16 | 74549327 | 29 | 2023年10月13日 | 供语 壹号 | 深圳市层光乳业有限公司 | | 17 | 74180458 | 32 | 2023年09月19日 | 供港 | 深圳市昌光乳业有限公司 | | 18 | 74176647 | 29 | 2023年09月 ...