Core Viewpoint - The advertisement for Lafang's "Little Gold Bar Hair Mask" has sparked controversy due to its claim of repairing hair damage in just one minute, drawing comparisons to Pantene's previously criticized "Three-Minute Miracle" [1] Group 1: Product Controversy - Lafang's advertisement states "1 minute is not a trademark, we truly repair," which has led to discussions about the validity of such claims [1] - Pantene faced scrutiny for its "Three-Minute Miracle" claim, which was defended by stating that the name is a registered trademark and not a claim of efficacy [1] - The efficacy claim of Pantene's product, stating "3 minutes repairs three months of accumulated damage," is backed by third-party testing data [1] Group 2: Industry Trends - The issue of misleading advertising is not isolated, as several companies have faced similar accusations regarding their trademarks and promotional language [1] - Other companies, such as Bai Xiang and Qian He Food Co., have also been questioned for their marketing strategies that may play with wording to imply greater efficacy [1]

Core Viewpoint - The trademark "Pantene 3 Minute Miracle" has sparked significant public interest and controversy regarding its registration and marketing claims, highlighting potential issues with consumer perception and brand representation [1][2]. Trademark Registration - Procter & Gamble has successfully registered the trademark "Pantene 3 Minute Miracle" along with "3 MINUTE MIRACLE" for personal care products, while other related trademarks like "分钟奇迹" and "3分钟奇迹" are currently invalid [2][3]. - The registered trademark "Pantene 3 Minute Miracle" was applied for on August 9, 2019, and has a protection period from March 21, 2020, to March 20, 2030 [3]. Industry Context - The controversy surrounding the trademark is not isolated, as other companies have faced scrutiny for similar marketing practices, indicating a broader trend of potential misleading claims in branding within the consumer goods sector [5].