21世纪经济报道记者 易佳颖 实习生刘是卓 近日，拉芳一款名为 "小金条发膜" 的产品广告引发热议。其宣传语写道 "3分钟也算奇迹？停！这才是 奇迹！使用1分钟修复秀发累积损伤"，并特别标注 "'1 分钟'不是商标，我们真修复"。 让人不禁联想到此前引发争议的潘婷"三分钟奇迹"。此前，潘婷因 "三分钟奇迹" 被质疑玩文字游戏， 相关负责人回应称，该名称为2020年注册的商标，非功效宣称，产品包装和电商页面均有标注。 潘婷"三分钟奇迹"洗发水，产品背面确有几行小字表明"潘婷三分钟奇迹"是注册商标，产品名称并不是 功效宣称。该负责人同时提到，功效宣称"3分钟修护三个月累积损伤"是有数据支持的。"数据来源于第 三方试验报告。" 这不是首次知名企业的商标引发争议。此前，有多家企业商标被质疑在宣传上玩文字游戏，如白象"多 半"袋面、"多半"桶面系列产品，千禾味业（603027）食品股份有限公司"千禾0"，"壹号土"和"供港"等 商标。 ...

Core Viewpoint - The trademark "Pantene 3 Minute Miracle" has sparked significant public interest and controversy regarding its registration and marketing claims, highlighting potential issues with consumer perception and brand representation [1][2]. Trademark Registration - Procter & Gamble has successfully registered the trademark "Pantene 3 Minute Miracle" along with "3 MINUTE MIRACLE" for personal care products, while other related trademarks like "分钟奇迹" and "3分钟奇迹" are currently invalid [2][3]. - The registered trademark "Pantene 3 Minute Miracle" was applied for on August 9, 2019, and has a protection period from March 21, 2020, to March 20, 2030 [3]. Industry Context - The controversy surrounding the trademark is not isolated, as other companies have faced scrutiny for similar marketing practices, indicating a broader trend of potential misleading claims in branding within the consumer goods sector [5].