Core Viewpoint - The trademark "Pantene 3 Minute Miracle" has sparked significant public interest and controversy regarding its registration and marketing claims, highlighting potential issues with consumer perception and brand representation [1][2]. Trademark Registration - Procter & Gamble has successfully registered the trademark "Pantene 3 Minute Miracle" along with "3 MINUTE MIRACLE" for personal care products, while other related trademarks like "分钟奇迹" and "3分钟奇迹" are currently invalid [2][3]. - The registered trademark "Pantene 3 Minute Miracle" was applied for on August 9, 2019, and has a protection period from March 21, 2020, to March 20, 2030 [3]. Industry Context - The controversy surrounding the trademark is not isolated, as other companies have faced scrutiny for similar marketing practices, indicating a broader trend of potential misleading claims in branding within the consumer goods sector [5].

Core Viewpoint - Qianhe Flavor Industry faces challenges with its controlling shareholder's pledged shares and declining stock prices, leading to concerns about future growth amidst a weakening demand environment and brand crisis [1][6]. Group 1: Shareholder and Financing Situation - The controlling shareholder, Wu Chaoqun, has pledged 122,280,000 shares to raise funds for subscribing to a private placement, but the stock price has fallen below the subscription price, resulting in a loss [1][2]. - The private placement raised nearly 800 million yuan at a price of 12.83 yuan per share, with Wu being the sole subscriber [1][2]. - Wu previously sold shares for over 200 million yuan at a high point in 2020, raising questions about the timing of the private placement when the stock was at a low [2]. Group 2: Financial Performance and Capacity Utilization - Qianhe's fixed assets increased from 883 million yuan to 1.297 billion yuan in 2023, and further to 1.577 billion yuan in 2024, indicating significant investment in capacity [3]. - The company has experienced a decline in capacity utilization, with soy sauce production capacity utilization dropping to 88% in 2024, raising concerns about the ability to absorb the remaining capacity [4][3]. - The company has seen a revenue decline of 4.16% in 2024, marking the first revenue drop since 2016, with soy sauce revenue decreasing by 3.75% [5][6]. Group 3: Market Position and Growth Challenges - The soy sauce industry is dominated by a few key players, with Qianhe positioned in the second tier alongside Zhongju Gaoxin, while leading player Haitian is experiencing significant growth slowdown [4][5]. - The "zero additives" strategy that previously drove growth has seen its benefits diminish, with Qianhe's revenue growth stalling in 2024 [5][6]. - A recent report questioning the authenticity of Qianhe's "zero additives" claim has led to a brand crisis, further complicating the company's efforts to regain growth [6].