Core Insights - The eighth China International Import Expo (CIIE) successfully showcased China's commitment to high-level openness and global cooperation, transforming the vast Chinese market into shared opportunities for the world [1][2] - Wuliangye, a leading Chinese liquor brand, participated for the eighth consecutive year, highlighting its cultural confidence and innovative approach to integrating into the global consumer market [1][2] Group 1: Event Overview - The CIIE serves as a crucial bridge connecting China with the world, facilitating a platform for global cooperation and economic certainty [2] - The number of participating enterprises reached a new high, reflecting a strong consensus on collaboration [2] Group 2: Wuliangye's Participation - Wuliangye showcased its cultural heritage through an upgraded experience center, featuring immersive storytelling and product experiences [4] - The exhibition included models of historical brewing sites and highlighted key products, emphasizing the depth and quality of "Great Country's Strong Aroma" [4] Group 3: Cultural and Product Innovation - Wuliangye launched a new series of collaborative cultural products, integrating the panda "Jinbao" and elements from five continents, promoting harmony and cross-regional friendship [6] - The brand engaged consumers through interactive activities at the expo, appealing to younger audiences and showcasing the modern appeal of traditional liquor [10] Group 4: Global Market Integration - Since its inception in 2018, the CIIE has allowed Wuliangye to expand its international cooperation and integrate into global supply chains [7] - Wuliangye has established partnerships with leading global retail chains, enhancing its presence in the Chinese market and fostering mutual benefits [9] Group 5: Internationalization Strategy - Wuliangye is actively building a global market presence, with a 23% year-on-year increase in exports in the first three quarters of 2025, leading the industry [9] - The company is innovating its approach by creating cocktails in collaboration with international partners and establishing restaurants in key global cities [9] Group 6: Cultural Exchange and Brand Development - Wuliangye is committed to cultural exchange, having initiated a global cultural outreach program that has reached 19 countries [10] - The brand's participation in major international events has enhanced its global influence and brand recognition [11]

在10月31日举行的国际蒸馏酒品牌价值发布大会上，五粮液股份公司总工程师杨韵霞以《基于卓越品质的品牌建设和美 实践》为题，分享了五粮液品牌建设与全球化发展的和美路径。她表示，作为中国浓香型白酒的典型代表，五粮液始终 将品质置于企业生存发展的核心地位，将"品质为基"理念深度融入企业战略和运营全过程，以全系产品架构、全链质量 管控、全员质量文化持续赋能品牌形象、提升品牌价值。五粮液始终致力于基业常青，做国际最受欢迎的中国白酒领军 企业，从"业务、品牌、合作、管理、组织"五个方面明确了国际化战略，更加注重研究并融入本地文化，利用本地媒 体、本地语言、本土方法，进行市场渗透。 作为世界上首个以五种粮食酿造的蒸馏酒和最早走向世界的民族品牌之一，五粮液始终秉持"和合共生，美美与共"的理 念，积极拥抱世界。截至目前，五粮液已香飘全球数十个国家和地区，五粮液大酒家落地中国香港、日本东京、新加坡 等地，以"美酒+美食""展示+品鉴""产品+文化"的创新模式，通过本地化场景运营，让中国味道融入全球品质生活；独 家打造的行业首个"和美全球行"跨国主题文化交流活动先后走进全球19个国家和地区，跨界携手米其林指南、意大利金 巴利集团， ...