伊利Pro环球甄选稀奶油
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外资乳企布局功能营养领域 本土企业深加工产品不断发展
Zhong Guo Jing Ying Bao· 2025-11-10 14:29
Core Insights - The eighth China International Import Expo (CIIE) showcased the competition between foreign and domestic dairy companies, particularly in the functional nutrition sector, with domestic companies increasingly replacing imported brands in the market [1][3] Group 1: Functional Nutrition Products - Foreign companies like Nestlé, Wyeth, and Danone presented specialized nutrition solutions for infants and adults, highlighting products such as Nestlé's tailored infant formula and Danone's series for elderly gut health and cancer patients [2][3] - The functional nutrition segment is seeing significant growth, particularly among middle-aged and elderly consumers, with the Chinese silver economy projected to reach a market size of 20 trillion yuan by 2027, growing from 12 trillion yuan in 2023 [2] Group 2: Domestic Dairy Product Development - Domestic dairy companies are focusing on deep processing products, with brands like Yili and Miaokelando showcasing innovations in cream and cheese, indicating a shift towards higher value-added products [3][4] - Yili's butter production capacity has doubled to 42,000 tons, making it a significant player in the international market, while Miaokelando reported a 14.85% growth in its cheese business [3][4] Group 3: Market Trends and Future Outlook - The CIIE highlighted that 70%-80% of participating companies were foreign, emphasizing the dominance of imported infant formula and functional nutrition products in cross-border e-commerce [3] - The rapid development of domestic deep processing industries is allowing local products to capture market share from imports, supported by favorable policies aimed at expanding domestic demand and improving health management [4][5]
伊利奶酪新品亮相进博会 本土企业全方位布局高端乳制品
Jing Ji Wang· 2025-11-10 09:31
Core Insights - The event "2025 China Dairy Quality Creation Conference" hosted by Yili at the China International Import Expo (CIIE) showcases the company's commitment to quality and global collaboration in the dairy industry [1] - Yili is focusing on domestic production of butter, cream, and cheese, which were previously dominated by foreign brands, indicating a shift in the competitive landscape of the dairy market [1] - The company is expanding its product offerings in the B2B sector, particularly in the food service industry, as part of its strategy to capture new market opportunities [1] Group 1 - Yili's exhibition at CIIE attracted global partners and media, emphasizing its vision of building a "global health ecosystem" through collaboration [1] - The event featured a tiered design that symbolized Yili's ambition to transition from catching up to surpassing competitors in the dairy sector [1] - The focus on butter, cream, and cheese reflects a strategic pivot towards domestic alternatives, with competition extending beyond retail to the food service market [1] Group 2 - Yili's Pro Global Selection Cream has gained attention for its quality, made from 100% fresh milk and sourced from New Zealand, catering to the growing trend of home baking [2] - The cream's user-friendly design and versatility make it suitable for various culinary applications, enhancing its appeal in the B2B market [2] - Yili's cheese brand, Muken, has successfully entered over 20 international markets and has received accolades for its quality, reinforcing its position in the premium dairy segment [3] Group 3 - Muken butter's production capacity has doubled to 42,000 tons annually, making it the largest butter factory on New Zealand's West Coast and a key player in the overseas production of Chinese dairy products [3] - The brand aims to meet the sophisticated demands of the Chinese market by offering high-quality, nutritious products that align with consumer preferences for health and culinary excellence [3] - Yili plans to continue developing its "rare grass-fed + professional dairy" product line to enhance the baking experience for Chinese consumers [3]
伊利进博会秀奶酪业务布局,环球甄选稀奶油与牧恩黄油跻身烘焙品质搭子
Cai Jing Wang· 2025-11-10 05:56
Core Insights - Cheese products, particularly cream and butter, are highlighted as key attractions at this year's China International Import Expo (CIIE) [1] - Yili's Pro Global Selection cream and Maken butter have gained popularity for their use in various baked goods showcased at the event [1] Group 1: Product Highlights - Yili's Pro Global Selection cream is designed for B2B channels, enhancing market growth in baking, catering, and beverage sectors [3] - The cream is versatile, suitable for various applications including traditional and innovative desserts, and is made from 100% fresh milk sourced from New Zealand [3] - Maken butter, produced in Yili's Hokitika factory, has doubled its annual production capacity to 42,000 tons, making it the largest butter factory on New Zealand's West Coast [4] Group 2: Market Expansion and Recognition - Maken butter has successfully entered over 20 international markets, including China, the USA, Japan, and Australia, and has won multiple awards in New Zealand [4] - The rapid development of China's dairy industry is attributed to a collaborative approach across the supply chain, enabling significant advancements in a relatively short time [4] - International representatives have praised Yili for its innovative capabilities and global vision, highlighting the brand's ability to combine health and taste effectively [5]