此外，"远方有礼"推出两项特色活动，巧妙融合非遗技艺与体育精神，让市民在运动中感受文化魅 力。"鱼洗搓盆"装置，上演了一场传统智慧与科学原理的对话，孩子们围着装置反复尝试，在惊叹中体 会传统工艺蕴含的智慧。"绳结解锁大挑战"更具巧思，参与者累计跳绳次数可兑换鲁班锁解谜机会，让 运动耐力与空间思维完成"双重碰撞"。家长与孩子协作闯关，成为市集里的亲子打卡热点。在这场市集 上，文化不再是橱窗里的静态陈列，而是能触摸的织物、可品尝的茶饮、会互动的游戏，真正成为能带 走的生活方式。 现场的互动环节，充分展现出文化与运动生活的紧密交融。华方文化带来非遗宫毯系列的创新演绎，益 智拼图将传统纹样融入趣味游戏，让孩子们在玩乐中认识古老图案，完成文化启蒙的第一步；祥云纹、 团花纹等经典元素的休闲运动服饰，摇身一变成为潮流单品，让非遗元素自然融入日常穿搭。金属公司 的錾刻挂件、华远典当的和田玉饰品，将千年工艺巧妙植入日常配饰，让传统技艺以潜移默化的方式走 进现代生活。白塔寺药店携跃动运动馆，以"运动+健康"的形式，将特色茶饮系列精准对接运动场景需 求，让健康意识在潜移默化中慢慢积累。 经济观察网 8月16日至17日"夜动京城 潮 ...

Core Insights - Canada Goose, once a leading luxury down jacket brand, is facing significant challenges in the market, particularly in China, where its growth has slowed dramatically from double digits to just 1% since 2022 [1][6] - The brand's decline is attributed to changing consumer preferences, with middle-class consumers shifting their focus to domestic brands like Bosideng and outdoor brands such as Arc'teryx, Salomon, and Lululemon [1][8][10] - Bain Capital, a major shareholder, is reportedly considering selling its stake in Canada Goose, indicating a potential exit from the brand as it struggles to maintain its luxury status [1][10] Group 1: Rise of Canada Goose - Canada Goose became a popular brand among the middle class in China after its entry in 2018, with a significant increase in store openings from 1 to 20 within three years [4] - The brand's peak was marked by its IPO in 2017, reaching a market value of $7.8 billion [4] - The brand's marketing strategy included collaborations with film productions and sponsorships of major film festivals, which helped elevate its status [2][3] Group 2: Decline in Performance - From 2022 to 2025, Canada Goose's annual sales growth rate plummeted from 21.54% to just 1.1%, with the Greater China region showing minimal growth [6] - The brand has faced management instability in China, changing its regional president three times since 2022, reflecting strategic uncertainty [6] - A significant public relations issue arose in 2021 when a consumer was denied a return in China, leading to a backlash and a perception of the brand as "arrogant" [6][7] Group 3: Market Competition - Competitors like Arc'teryx, Salomon, and Lululemon are gaining market share among middle-class consumers, with Arc'teryx showing strong growth in the Greater China region [8][10] - The rise of domestic brands like Bosideng, which has successfully diversified its product offerings, poses a significant threat to Canada Goose's market position [8][10] - The shift in consumer preferences towards functional outdoor wear, such as jackets and pants, has diminished the appeal of high-priced down jackets [10][11] Group 4: Future Outlook - Canada Goose is attempting to pivot by launching new product lines, such as the Snow Goose spring/summer capsule collection, but the effectiveness of this strategy remains uncertain [10] - The overall trend indicates a cooling market for foreign luxury brands in China, as both high-end and fast-fashion brands face increasing pressure from local competitors and changing consumer attitudes [10][11]