城是人的城，人是城的魂。当千万人带着对美好生活的向往，从乡村、县域奔赴陌生的都市——在建筑 工地浇筑高楼的钢筋工、在写字楼间穿梭的快递员、刚走出校园的职场新人、街角便利店的经营者…… 他们有了一个共同的名字：新市民。当前，这一群体规模已突破3亿，占全国总人口比例超20%，他们 既是城市基础设施的建设者、消费市场的生力军，更是城镇化进程中最具活力的"增量力量"。然而，他 们"小额、高频、急需"的金融需求，常因缺抵押、信用数据散被传统服务拒之门外。如何让普惠金融触 达这群"异乡建设者"，成为行业关键命题。 日前，南方都市报社、湾财社携手中国人民大学中国普惠金融研究院，共同启动"中国普惠金融行"专题 系列报道，呈现鲜活生动的普惠金融服务案例、模式，探索数字时代普惠金融创新路径，栏目本期采访 马上消费。 作为国内31家持牌消费金融机构之一，马上消费率先将服务新市民纳入核心战略，致力于以科技打破普 惠金融的"地域与数据壁垒"。截至2024年底，已有近1亿新市民通过马上消费旗下平台"安逸花"获得服 务，更有超1000万此前从未有过信用记录的"白户"，第一次拥有了自己的征信档案，让他们在城市里的 下一步规划，多了一份金融支 ...

Core Insights - The financial industry's digital transformation has evolved from simple tool replacement to a more complex cognitive upgrade, indicating a competitive race towards financial intelligence that will shape the next decade [1] - The company, immediately consumer finance, has developed the first financial large model "Tianjing" in the country, and has iterated to Tianjing 3.0, showcasing its ambition to transform from a traditional consumer finance provider to a technology innovation engine [3][4] - The consumer finance sector is facing unprecedented challenges as it shifts from incremental expansion to stock competition, with declining consumer demand and increasing competition from small banks and internet platforms [4][5] Industry Challenges - Consumer demand for credit is weakening, with a reported reduction of 262.4 billion yuan in short-term household loans in the first five months of 2025, and a 12% year-on-year decline in the total balance of 31 consumer finance companies, estimated at 1.1 trillion yuan [4] - The number of consumer finance companies has increased to 35 in 2024, an 8% year-on-year growth, intensifying market competition [4] - The average interest rate for consumer loans has decreased from 8.5% in 2023 to 7.2% in 2024, compressing profit margins across the industry [4] Company Performance - The company's revenue for 2024 was 15.149 billion yuan, a decline of 4.09%, while its asset scale shrank from 71.28 billion yuan to 65.56 billion yuan, marking an 8.03% decrease [7] - To maintain cash flow and profitability, the company has increased its collection efforts, with collection fees rising from 2.82 billion yuan in 2023 to 3.128 billion yuan in 2024 [7] Compliance and Reputation Issues - The company has faced a surge in complaints related to aggressive collection practices, with 9,547 complaints in the last 30 days, accounting for 17.38% of total complaints [6][7] - Regulatory scrutiny has intensified, with new regulations mandating strict compliance in areas such as loan interest rates and collection practices, increasing operational costs and compliance pressures [7][8] International Expansion - The company is exploring overseas expansion, particularly targeting the Mexican market, which is the third-largest financial inclusion market globally [9] - However, significant challenges exist, including cultural differences, regulatory compliance risks, and competitive pressures from local players [11][12]

Regulatory Dynamics - Seven departments, including the Ministry of Science and Technology and the People's Bank of China, jointly issued policies to support the development of a technology finance system, focusing on venture capital, monetary credit, capital markets, technology insurance, and bond markets with 15 policy measures proposed [1] - The Financial Regulatory Bureau announced modifications to certain regulations to align with the latest requirements of the Company Law, including changes to the management of supervisory boards and related party transactions [1] Industry Dynamics - Several banks and insurance institutions are planning to abolish or not establish supervisory boards, with the audit committee of the board taking over their functions [4] - Three consumer finance companies have raised their maximum loan limits to 300,000 yuan, following a notification from the Financial Regulatory Bureau aimed at boosting consumption [4] Corporate Developments - China Construction Bank's former vice president, Zhang Gengsheng, was arrested for bribery and illegal loan issuance, with the case currently under further investigation [2] - The Beijing Financial Dispute Mediation Committee, the first of its kind in the financial industry, was established to provide mediation services and resolve financial disputes [3] - JD Group has taken over a consumer finance company, now named Tianjin JD Consumer Finance Co., Ltd., marking a significant shift in ownership [6] - Huaxia Bank's board chairman's qualifications were approved, and Ping An Life welcomed a new female general manager, signaling leadership changes in major financial institutions [7][8] Financial Performance - Ant Group reported a net profit of 38.3 billion yuan for 2024, a 61% increase year-on-year [11] - Xiaoying Technology's first-quarter net profit reached 458 million yuan, up 26.16% year-on-year, while its revenue grew by 60.39% [12] - Jia'nan Technology reported a first-quarter net loss of 86.43 million USD, a 119% increase in losses compared to the previous year [13] Overseas Dynamics - The SEC chairman announced plans to enhance cost-benefit analysis and develop a reasonable regulatory framework for the cryptocurrency market, emphasizing the need for transparency and accountability in digital asset regulation [10]