低GI健康食品
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组织调整、App改版,叮咚买菜启动战略升级
Xin Jing Bao· 2025-05-20 13:57
Core Insights - Dingdong Maicai's founder and CEO Liang Changlin announced a comprehensive internal transformation that has achieved preliminary results [1] - The company has initiated a series of adjustments since early 2025, focusing on the core strategy of "Good Users, Good Products, Good Services, Good Intelligence" (4G) to systematically enhance product quality and differentiation [1] Group 1 - The company has restructured its internal organization, shifting its business focus towards product development by creating 10 independent divisions that integrate product development, operations, and quality control [1] - The Dingdong Maicai app is undergoing a comprehensive redesign, with a new section called "Quality Love" featuring high-quality and differentiated products, set to be completed by May [1] - The "Quality Love" section includes seven categories: Taste of China, Organic Collection, Low GI, Strict Selection for Moms, Clean Ingredients, Weight Loss, and Direct from Australia [1] Group 2 - A new low GI project team has been established to develop better-tasting low GI health foods, with a target of over 100 products in this category by the end of the year [1] - The company aims to actively participate in the formulation of low GI standards and promote a low GI lifestyle, enhancing industry focus on this niche market [1] - The recently launched AI Smart Diet Assistant creates a health consumption loop by providing recipe recommendations and nutritional advice based on user health data [2]