Core Insights - The "New Min Market" in Changchun, held from August 9 to 10, features 54 stalls from 30 time-honored brands, 12 intangible cultural heritage techniques, and local specialties, creating a vibrant cultural landmark for the city [1][14] - The event aims to promote local heritage and culture while enhancing consumer engagement through discounts and convenient services [12][14] Group 1: Old Brands and Local Specialties - The market showcases well-known local brands such as Dongfahe, which has a history of 139 years, offering discounts of nearly 20% on products to attract visitors [4][8] - Other local brands like Zhendifeng also participate, emphasizing traditional flavors and recipes passed down through generations [6][8] Group 2: Intangible Cultural Heritage - The market features 12 intangible cultural heritage techniques, allowing visitors to witness traditional crafts and engage with artisans [10] - Artisans like Dong Tianrang, who creates sugar figurines, aim to educate the public about cultural heritage through interactive demonstrations [10] Group 3: Consumer Engagement and Services - The event distributed 24,000 consumer vouchers, enhancing the shopping experience and encouraging spending among visitors [13] - Services such as on-site ordering with home delivery for local specialties were introduced to improve convenience for shoppers [12][13] Group 4: Cultural and Economic Impact - The "New Min Market" is part of a broader initiative to revitalize the old street area, combining commerce, culture, and tourism to stimulate local economic growth [14] - The market not only preserves historical memory but also integrates modern consumer experiences, showcasing the city's cultural richness [14]

Core Insights - The "2024 China Geographical Indication Agricultural Products (Traditional Chinese Medicine Materials) Regional Public Brand Reputation TOP 100" list was officially released, with Xinhui Chenpi ranking first due to its exceptional quality, rich cultural heritage, and vibrant industry vitality, achieving a brand reputation index of 857.44 [1][2][8] Brand Reputation - Brand reputation is a decisive factor for future brand development, reflecting the overall evaluation by consumers and stakeholders, serving as a key to market success [3] Industry Development - The Xinhui District government has prioritized the development of the Chenpi industry, establishing a comprehensive industrial chain covering planting, processing, and storage, and promoting diversified and in-depth processing [4][10] - The total industrial chain output value of Xinhui Chenpi has reached 26.1 billion, with a planting area of 143,000 acres and over 7,800 related business entities [6] Cultural and Economic Impact - The elevation of the Xinhui Chenpi public brand is expected to further enhance its brand value and market competitiveness, contributing to the local economy [8][10] - The Xinhui Chenpi industry is positioned as a significant contributor to rural revitalization and high-quality development initiatives [10]

Group 1 - The effective invention patents in Northeast China reached 195,000 by the end of April this year, representing a year-on-year growth of 10.2% [1] - The effective registered trademarks in the region totaled 2.161 million, with a year-on-year increase of 7.7% [1] - The total number of geographical indication products recognized reached 273, with 556 registrations approved for collective and certification trademarks, accounting for nearly one-tenth of the national total [1] Group 2 - Intellectual property (IP) is becoming a crucial mechanism for driving technological innovation and enhancing industrial competitiveness in Northeast China [1][2] - The region is leveraging its manufacturing base and technical talent to address issues such as technological obsolescence and low added value in traditional industries through IP [2] - Knowledge property operation centers have been established in traditional industries like dairy and grass, promoting the transformation and application of patent achievements in green manufacturing and ecological agriculture [2] Group 3 - The Northeast region has natural advantages for developing strategic emerging industries, such as artificial intelligence and big data, due to its climate and resource conditions [3] - Eight national-level IP protection and rapid response centers have been established in Northeast China, focusing on key areas like high-end equipment manufacturing and biomedicine [3] - By the end of 2024, the effective invention patents in strategic emerging industries in the region are expected to reach 46,000, showing significant growth compared to the previous year [3] Group 4 - In the process of rural revitalization, IP is providing core added value for agricultural products to enter high-end markets [4] - The region is implementing a brand protection strategy, with notable brands like Wuchang rice and Changbai Mountain ginseng gaining national recognition [4] - Thirteen national-level geographical indication protection demonstration zones have been established, promoting the transformation of geographical indications from "regional labels" to "industrial clusters" [4]

Core Viewpoint - The first B2B agricultural trade fair in China, the Greater Bay Area Agricultural Trade Fair, will take place from December 12 to 14, 2025, in Guangzhou, aiming to become a benchmark event in the agricultural sector [4][5][10]. Group 1 - The event will gather over 10,000 global buyers and showcase products from more than 200 counties, covering an exhibition area of 30,000 square meters [2][3]. - The theme of the inaugural fair is "Promoting Agricultural Products to Go Global and Supporting Comprehensive Rural Revitalization" [9][10]. - The Greater Bay Area, with a population of 150 million and unique advantages as a global trade hub, provides an excellent platform for this fair [11][12]. Group 2 - The fair aims to redefine agricultural exhibitions through its innovative B2B model, facilitating direct connections between producers and consumers [18][19]. - It will serve as a key hub for domestic and international dual circulation, enhancing brand empowerment and industrial upgrades [14][15]. - The event will feature seven thematic exhibition areas, showcasing a wide range of agricultural products and innovations [63][64]. Group 3 - The fair will include a diverse array of high-quality agricultural products from across China, including rare items and health products [49][50]. - It will also highlight non-material cultural heritage through demonstrations and immersive experiences [53]. - The event is expected to attract over 10,000 professional buyers, including trade merchants from Hong Kong and Macau, as well as high-end supply chain enterprises [71].