Investment Rating - The report maintains a "Buy" rating for the company with a target price of HKD 25.50, indicating a potential upside of 18.4% from the current price of HKD 21.54 [1][5][11]. Core Insights - The company is expected to achieve a 9% year-on-year revenue growth and a 13% increase in profit for the third quarter, with core OTA revenue projected to grow by 15% to RMB 4.6 billion [5][6]. - Adjustments have been made to the financial forecasts for 2025-2027, with total revenue estimates for 2025 set at RMB 19.232 billion, reflecting a growth rate of 10.9% [4][12]. - The report highlights that the travel industry is facing challenges due to weak demand for group tours in certain overseas regions, impacting overall performance [5][6]. Financial Forecasts - Total revenue projections for 2025, 2026, and 2027 are RMB 19,232 million, RMB 21,466 million, and RMB 23,703 million respectively, with a consistent growth trajectory [4][12]. - Adjusted net profit estimates for the same years are RMB 3,390 million, RMB 3,813 million, and RMB 4,278 million, indicating a steady increase in profitability [4][12]. - The gross profit margin is expected to remain stable, with slight improvements projected over the forecast period [4][12]. Performance Metrics - The company’s market capitalization is approximately HKD 49.996 billion, with a year-to-date stock price change of 18.35% [3][12]. - The stock has a 52-week high of HKD 24.28 and a low of HKD 16.88, indicating significant price movement within the year [3][12]. - Daily average trading volume stands at 5.46 million shares, reflecting active trading interest [3].

Investment Rating - The report maintains a "Buy" rating for the company with a target price of HKD 25.50, indicating a potential upside of 29.7% from the current price of HKD 19.66 [1][10]. Core Insights - The company's Q2 performance met expectations, with a projected 15% year-on-year growth in core OTA business revenue for Q3, driven by a 10-15% increase in accommodation nights and stable ADR [2][7]. - The overall core OTA business is expected to grow by 16% for the year, with an operational profit margin improvement of approximately 2 percentage points, attributed to a strategic shift towards enhancing user ARPU and profitability in new business areas [2][3]. - Despite a 10% expected decline in revenue from the outbound travel business due to negative impacts in Southeast Asia, the company remains profitable [2]. Financial Forecasts - Total revenue projections for 2025 are set at RMB 19,295 million, reflecting an 11.3% growth rate, with adjustments showing slight decreases from previous forecasts [3][13]. - The accommodation booking segment is expected to generate RMB 5,505 million in revenue, while transportation ticketing is projected at RMB 8,032 million for 2025 [3][8]. - Adjusted operating profit for 2025 is forecasted at RMB 3,756 million, with an adjusted operating profit margin of 19.5% [3][13]. Operational Data - The company reported a robust growth in user base, with annual paying users reaching 252 million, a 10% increase year-on-year [6][7]. - The company's self-owned app remains a key channel for acquiring new users, contributing approximately 8% to core OTA revenue [6][7]. Market Performance - The stock has shown a year-to-date change of 8.02%, with a market capitalization of approximately HKD 45.36 billion [5][12]. - The stock's 52-week high and low are HKD 23.45 and HKD 13.04, respectively [5].