住行一体会员权益体系

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扩大与不同场景跨界合作——访希尔顿集团大中华区及蒙古商务发展高级副总裁黄劼
Jing Ji Ri Bao· 2025-05-28 18:39
Group 1 - The vitality of China's cultural and tourism market is being continuously released, driven by government efforts to boost consumption and domestic demand, leading to a recovery in inbound tourism and a diversification of local travel needs [2] - Hilton Group has opened over 840 hotels across more than 260 destinations in China, indicating significant consumer potential in the market [2] - Hilton has announced a strategic partnership with Didi Chuxing to integrate their membership ecosystems, enhancing the value of membership through a "stay and travel" benefits system [2][3] Group 2 - The partnership marks an expansion of Hilton Honors into local lifestyle services, focusing on creating more value for members by addressing their diverse needs [3] - Hilton recognizes that the travel experience extends beyond hotels, integrating transportation, dining, entertainment, and travel elements to provide a comprehensive journey for consumers [3] - As of the end of Q1 this year, Hilton's global membership has surpassed 218 million, emphasizing the importance of member engagement across various lifestyle touchpoints [3][4] Group 3 - China has become the second-largest market for Hilton Honors globally, with members in China particularly valuing convenience [4] - Hilton aims to leverage digital solutions to meet members' demands for convenience and efficient service [4] - The company plans to explore more cross-industry collaborations that align with members' lifestyles, seeking partners that can provide "surprise + practical" value [4]
滴滴与希尔顿达成战略合作,共创“住行一体”会员体验新生态
news flash· 2025-05-20 09:56
Core Insights - Didi Chuxing has announced a strategic partnership with Hilton Group to innovate a "travel and accommodation integrated" membership rights system, allowing mutual access to member benefits [1] - The collaboration aims to create a one-stop service ecosystem for "transportation + accommodation," enhancing convenience and quality of travel and lodging experiences for members [1] - Didi's CEO, Sun Shu, stated that the partnership is driven by insights into the needs of business travelers, integrating travel and hotel scenarios [1]