余姚榨菜
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《舌尖上的中国》赋能宁波“土特产”——农博会首日销售火爆,本土优品借力IP破局出圈
Feng Huang Wang Cai Jing· 2025-12-28 01:24
Core Insights - The Ningbo Agricultural Expo highlights the growing importance of local specialties as a solid vehicle for rural revitalization and farmer prosperity, with a total transaction amount of 8.7 million yuan and online sales reaching 5.3 million yuan on the first day [1] - The agricultural, forestry, animal husbandry, and fishery sectors in Ningbo achieved a total output value of 47.86 billion yuan in the first three quarters of 2025, cultivating 16 billion-level industrial chains and 2 hundred-billion-level industrial chains [1] Group 1 - Local specialties are becoming a key driver for rural revitalization and farmer prosperity in Ningbo, as evidenced by significant transaction figures at the Agricultural Expo [1] - The expo showcased a variety of local products, indicating a robust and growing industrial chain that supports the "Ningbo products" brand [1] - There is a challenge for high-quality local products to expand their brand recognition beyond regional markets to become nationally recognized brands [2] Group 2 - The "Taste of China" initiative at the expo aims to elevate Ningbo's local products to national recognition through a systematic empowerment framework, focusing on quality and storytelling [4] - The integration of technology and industry is crucial for the success of Ningbo's local specialties, with advancements in agricultural technology and digital farming enhancing production efficiency [7] - The essence of local specialty prosperity lies in retaining more value within rural areas, transitioning from raw material output to brand output, and establishing high-value recognition through cultural IP [9] Group 3 - The potential inclusion of Ningbo's quality products in the "Taste of China" initiative could lead to a new model of cultural empowerment for the industry, promoting brand standardization and marketization [12] - The initiative aims to document not just food but also the cultural and technological narratives behind Ningbo's agricultural products, creating a sustainable path for shared prosperity [12]
浙江余姚 青菜头长成大产业
Jing Ji Ri Bao· 2025-06-10 22:09
宁波余姚是国内最大的浙式榨菜生产加工基地,凭借悠久的种植历史与完备的产业链条,成为"中国榨 菜之乡"。自上世纪60年代开启榨菜种植以来,余姚榨菜产业一路蓬勃发展。小小的菜头,经过余姚人 民的辛勤耕耘和创新发展,已成为当地富民强村的支柱产业。 近日,记者走进余姚市的榨菜生产加工企业,深入了解余姚榨菜的发展之道。如今余姚榨菜种植面积 (含联结基地)达10万余亩,年生产加工鲜菜头50万吨,15万名菜农投身榨菜生产。依托现代农业园区 建设,余姚围绕强链补链延链,通过"优一接二连三",构建起完备的榨菜全产业链,产业链年总产值达 50余亿元。 产业升级 余姚榨菜产业高质量发展,技术创新是关键驱动力。浙江备得福食品有限公司近3年投入1500多万元, 对9条自动化生产线进行改造升级。 近日,记者走进该公司车间,智能化自动灌装生产流水线正高效运转,高温杀菌、自动检测等多道工序 紧密衔接。从清洗、拌料到成品包装,实现了全流程智能化操控。该公司负责人阮银福说:"生产工艺 的优化,不仅提升了榨菜产品的外观和品质,还节约了人力成本、保障了食品安全。" 备得福公司是余姚市榨菜行业企业高质量发展的一个缩影。在宁波铜钱桥食品菜业有限公司生产 ...