Core Viewpoint - The film "Cai Rou Hun Tun" has been released nationwide, evoking nostalgic memories of Shanghai through its portrayal of traditional flavors and family connections [1][3]. Company and Product Summary - Shanghai Aisen, a subsidiary of Bright Meat Industry, has launched a co-branded product line of dumplings and fillings that replicate the flavors depicted in the film [3][5]. - The co-branded dumplings feature fresh pork and seasonal vegetables, maintaining a thin skin and generous filling, embodying the warmth of home [3][7]. - The core ingredient, "Aisen cold fresh pork," is sourced through a cold chain process to ensure safety and quality, aligning with the film's theme of "home-cooked meat" [5][7]. Culinary Experience - The dumplings are crafted using traditional methods, with no additives and a 24-hour cooling process to preserve freshness, mirroring the homemade taste depicted in the film [7][8]. - The film emphasizes dumplings as a symbol of familial bonds and community ties, which is reflected in the co-branded product as a vessel for memories [7][8]. Marketing and Promotion - The collaboration represents a mutual effort between traditional brands and local cinema, transforming iconic products into symbols of urban memory [8]. - A themed event titled "Walk into Old Wang's Home" was held to promote the film and the co-branded dumplings, featuring nostalgic decor and classic products [8][10].

Core Viewpoint - The article highlights the 110th anniversary of Guanshengyuan, emphasizing its strategic shift towards youthfulness and premium branding, particularly through the revitalization of its iconic brand, White Rabbit candy [1][7][18]. Company History and Development - Guanshengyuan was founded in 1915 in Shanghai, initially selling snacks and has since evolved into a prominent name in China's food industry, creating lasting memories for generations [3][4]. - The company has developed a diverse portfolio of five major brands, including White Rabbit, which has become a national symbol since its introduction in 1959 [6][4]. Brand Revitalization and Marketing Strategy - The recent appointment of actress Li Qin as the new brand ambassador for White Rabbit signifies a move to connect with younger consumers and modernize the brand's image [1][14]. - Guanshengyuan is actively engaging in innovative marketing strategies, including collaborations with popular IPs and launching new products to attract younger demographics [24][25]. Cultural and Community Engagement - The company is hosting a series of events and cultural activities to celebrate its anniversary, including a light show and the unveiling of a giant mooncake, which symbolizes its deep-rooted cultural heritage [10][16]. - The flagship store in Shanghai has undergone a significant upgrade, reflecting a blend of traditional brand values and contemporary consumer experiences [8][10]. Future Outlook - Guanshengyuan aims to continue its legacy by embracing new consumption trends and enhancing its brand presence in the market, ensuring its relevance for future generations [7][25].