Core Viewpoint - The article highlights the 110th anniversary of Guanshengyuan, emphasizing its strategic shift towards youthfulness and premium branding, particularly through the revitalization of its iconic brand, White Rabbit candy [1][7][18]. Company History and Development - Guanshengyuan was founded in 1915 in Shanghai, initially selling snacks and has since evolved into a prominent name in China's food industry, creating lasting memories for generations [3][4]. - The company has developed a diverse portfolio of five major brands, including White Rabbit, which has become a national symbol since its introduction in 1959 [6][4]. Brand Revitalization and Marketing Strategy - The recent appointment of actress Li Qin as the new brand ambassador for White Rabbit signifies a move to connect with younger consumers and modernize the brand's image [1][14]. - Guanshengyuan is actively engaging in innovative marketing strategies, including collaborations with popular IPs and launching new products to attract younger demographics [24][25]. Cultural and Community Engagement - The company is hosting a series of events and cultural activities to celebrate its anniversary, including a light show and the unveiling of a giant mooncake, which symbolizes its deep-rooted cultural heritage [10][16]. - The flagship store in Shanghai has undergone a significant upgrade, reflecting a blend of traditional brand values and contemporary consumer experiences [8][10]. Future Outlook - Guanshengyuan aims to continue its legacy by embracing new consumption trends and enhancing its brand presence in the market, ensuring its relevance for future generations [7][25].