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第八届进博会收官:光明食品集团签约金额近20亿元
Core Insights - The 8th China International Import Expo (CIIE) concluded with a record intended transaction amount of $83.49 billion, marking a 4.4% increase from the previous year [1] - Bright Food Group achieved an intended procurement amount of nearly 2 billion yuan during the expo, showcasing its strong performance and commitment to international trade [1][3] Group 1: Bright Food Group's Participation - Bright Food Group participated as an exhibitor, purchaser, and service provider, integrating deeply into the CIIE's platform [1] - The group's exhibition area covered 3,096 square meters, making it the largest single booth in the agricultural and food products section [2] - The group showcased over 400 product categories from more than 60 overseas companies, representing 30 countries and regions [2] Group 2: Strategic Focus and Innovations - Bright Food Group emphasized a three-chain integration model focusing on industry, supply, and service chains, aiming to create a symbiotic relationship between industry and services [2] - The group presented an immersive experience from farm to table, enhancing consumer engagement through interactive displays [2][4] - The exhibition featured a strong focus on sustainable supply chains, with live demonstrations from New Zealand ranchers [4] Group 3: Product Offerings and Collaborations - Bright Food Group's booth included a variety of products such as Angus beef, New Zealand grass-fed meats, and other gourmet items, enhancing the sensory experience for visitors [3] - The group collaborated with various partners, including the film "Cai Rou Hun Tun," to launch new products, reinforcing its brand identity [5] - The Sugar and Wine Group showcased a diverse range of products, integrating global selections with local brands, highlighting its strength in global sourcing and channel collaboration [6]