Core Viewpoint - The film "Cai Rou Hun Tun" has been released nationwide, evoking nostalgic memories of Shanghai through its portrayal of traditional flavors and family connections [1][3]. Company and Product Summary - Shanghai Aisen, a subsidiary of Bright Meat Industry, has launched a co-branded product line of dumplings and fillings that replicate the flavors depicted in the film [3][5]. - The co-branded dumplings feature fresh pork and seasonal vegetables, maintaining a thin skin and generous filling, embodying the warmth of home [3][7]. - The core ingredient, "Aisen cold fresh pork," is sourced through a cold chain process to ensure safety and quality, aligning with the film's theme of "home-cooked meat" [5][7]. Culinary Experience - The dumplings are crafted using traditional methods, with no additives and a 24-hour cooling process to preserve freshness, mirroring the homemade taste depicted in the film [7][8]. - The film emphasizes dumplings as a symbol of familial bonds and community ties, which is reflected in the co-branded product as a vessel for memories [7][8]. Marketing and Promotion - The collaboration represents a mutual effort between traditional brands and local cinema, transforming iconic products into symbols of urban memory [8]. - A themed event titled "Walk into Old Wang's Home" was held to promote the film and the co-branded dumplings, featuring nostalgic decor and classic products [8][10].

全运会观赛之余，观众在大湾区来场说走就走的城市漫步；四川省城市足球联赛（"川超"）球迷在比赛后涌向当地特色美食店；上海演唱会 散场后，观众凭票在咖啡店品尝赠饮并小聚…… 近期，类似场景在多地频频上演。消费者在赛事或演出结束后，并不急着离开，而是沿着票根延伸的路径继续体验城市，小小票根成为激活 消费的"金钥匙"。 小小票根延伸消费链条 不久前，从江西赶来观看全运会赛事的程女士打卡了广州多个地标，还特别游览了广州动物园，因为持赛事票观众可免门票入园。这趟广东 行，她因优惠政策省了不少钱。 全运会期间，广东共有100余家4A级以上景区推出凭票免票、折扣入园等政策。 受赛事活动、票根政策等提振，赛事举办地相关消费增长显著。抖音生活数据显示，全运会开幕首周，广州、深圳餐饮消费同比均增长140% 以上。 "川超"同样火热。来自凉山的球迷罗伟随队到乐山"远征"，一边看球一边品尝本地甜皮鸭等特色美食。"我们不仅可以为自己的球队呐喊助 威，拿着门票还能打折，品尝美味，游览美景。"他说。 据统计，"川超"分区赛期间，在一系列配套政策带动下，乐山主城区接待游客44.21万人次，同比增长24%。 11月，上海体育场举办多场五月天演唱 ...

Core Insights - The 8th China International Import Expo (CIIE) concluded with a record intended transaction amount of $83.49 billion, marking a 4.4% increase from the previous year [1] - Bright Food Group achieved an intended procurement amount of nearly 2 billion yuan during the expo, showcasing its strong performance and commitment to international trade [1][3] Group 1: Bright Food Group's Participation - Bright Food Group participated as an exhibitor, purchaser, and service provider, integrating deeply into the CIIE's platform [1] - The group's exhibition area covered 3,096 square meters, making it the largest single booth in the agricultural and food products section [2] - The group showcased over 400 product categories from more than 60 overseas companies, representing 30 countries and regions [2] Group 2: Strategic Focus and Innovations - Bright Food Group emphasized a three-chain integration model focusing on industry, supply, and service chains, aiming to create a symbiotic relationship between industry and services [2] - The group presented an immersive experience from farm to table, enhancing consumer engagement through interactive displays [2][4] - The exhibition featured a strong focus on sustainable supply chains, with live demonstrations from New Zealand ranchers [4] Group 3: Product Offerings and Collaborations - Bright Food Group's booth included a variety of products such as Angus beef, New Zealand grass-fed meats, and other gourmet items, enhancing the sensory experience for visitors [3] - The group collaborated with various partners, including the film "Cai Rou Hun Tun," to launch new products, reinforcing its brand identity [5] - The Sugar and Wine Group showcased a diverse range of products, integrating global selections with local brands, highlighting its strength in global sourcing and channel collaboration [6]