10月6日，又逢中秋。在冠生园110周年活动仪式上，大白兔焕新IP形象发布，国内知名女演员李沁官宣 成为"国民奶糖"大白兔的品牌新任代言人。一系列举动背后，是冠生园这一老字号品牌全力强化年轻 化、高端化的战略转向。这棵110年且根深叶茂的大树，正通过旗下最具活力的品牌枝桠，焕发勃勃生 机。 故事的开端，肇始于1915年，冠生园在上海老城厢九亩地露香园路（今上海黄浦区大境路）诞生，从出 售牛肉干、陈皮梅等小食开始，不断发展壮大。 时至今日，冠生园早已成为上海乃至中国食品行业的一块金字招牌，也成就了一代代人的国民记忆。穿 越了110年的厚重历史与文化底蕴，以及瞬息万变的市场与消费生态变迁后，在这一轮新消费浪潮中， 冠生园依然挺立潮头，与时代共舞。 诞生于1923年的佛手味精，于1926年、1030年、1933年分别参加美国费城世博会、比利时列日世博会、 美国芝加哥世博会，三次荣获奖项，创造了中国在世博会历史上的一个奇迹。 1934年，冼冠生包下了大世界的一个楼面举办"冠生园月饼展览会"，开幕那天，请来当时红极一时的影 星胡蝶为展销会剪彩。胡蝶与大月饼模型的照片，被制作成精美的宣传画贴满上海的大街小巷，上 书"唯中 ...

什刹海畔的烤肉季则上演"舌尖上的非遗蝶变"，国家级烤肉技艺传承人以内蒙古沙葱入馔，首创"塞外秋韵烤羊肋间"，让食客在炭火氤氲中感受穿越百年 的仪式感。 此外，烤肉季还推出了贴骨羊排。 始建于1930年的西来顺在西四北六条东口悄然落子"清真美食驿站"，这家坐落在西四北大街79号的小店， 不仅复刻了总店厨艺的马连良鸭子，更暗藏惊 喜——小店独有的风味肉饼；店里还有酱羊蹄、酱牛肉、野菜团子、全麦豆包、糖火烧等各色小食，让街坊邻居在家门口就能解锁老字号名店的经典厨 艺。 西来顺经理张丽萍说："有些品种连老店都没有，主要是为了方便邻居们日常购买特别推出的。 像店里的西来顺特色肉饼，邀请了几位大师进行指导，是 这家小店的专属，也是胡同打卡的新标志。" △烤肉季工作人员正在展示贴骨羊排。 烤肉季经理鲁建伟表示："我们一方面以国家级非遗烤肉技艺为基础创新，不断提升非遗项目的参与体验和味觉体验；另一方面，逐步将店里的传统技艺 与羊肉的不同部位相融合，努力做北京最好吃的羊肉菜，这也是游什刹海到烤肉季打卡美食的引力所在。" 国庆与中秋"双节"合体造就的八天超长假，正推动餐饮市场迎来年度消费小高峰。10月4日，中国商报记者从多家老字 ...

在数字经济蓬勃发展的当下，公司未来将依托各主流线上平台，重塑商业竞争优势。公司旗下的古今内 衣、天宝龙凤、星光摄影等品牌将依托多个主流平台发布产品内容，以生动鲜活的内容吸引消费者，增 强互动体验，提升品牌关注度。 在业务转型方面，公司将紧抓市场机遇，持续提升品牌年轻化、多元化，增加体验感。确立"分层推进 老字号焕新，全面提升市场核心竞争力"的战略目标，推动老字号品牌复苏发展。坚持"一品一策一方 案"，打造品牌联动机制，挖掘和弘扬品牌文化内涵，为老字号新赋能。组织策划、支持引导旗下品牌 参与各类展览、市场营销和品牌推广活动，运用新媒体手段，提升老字号品牌市场竞争力。 9月19日下午，益民集团（600824.SH）参加主题为"沟通传递价值 信心共筑未来"——2025年上海辖区 上市公司集体接待日暨中报业绩说明会活动。 会上，问及核心商圈（淮海路等）物业出租率和租金变化趋势、传统百货业务转型成效以及如何应对线 上消费的冲击，益民集团董事、常务副总经理孙骏表示，目前公司物业的出租率和租金和去年比较基本 平稳无明显变化； ...

Core Insights - The article highlights the revitalization and expansion of traditional brands in Jiangsu, focusing on their efforts to modernize while maintaining quality and cultural heritage [1][3][4] Group 1: Brand Revitalization - The reopening of the Han Fuxing restaurant in Nanjing on September 20 attracted a large crowd, indicating strong local interest in traditional cuisine [1][3] - The restaurant's renovation included a modernized storefront and a more accessible layout for customers, aiming to blend traditional flavors with contemporary consumer preferences [3] - Other traditional brands in Jiangsu are also expanding their presence in new cities, bringing local flavors and cultural elements to a broader audience [3][4] Group 2: New Store Openings - The opening of the Taizhou Yan·Liufang Tea House in Suzhou features a 320 square meter space that combines dining with cultural experiences, targeting urban consumers [4] - The "Yancheng Eight Dishes" restaurant opened its first location in Shanghai, showcasing local culinary traditions and aiming to attract both locals and visitors [6] - The Aozhaoguan restaurant in Suzhou continues to blend traditional and modern culinary practices, with a focus on high-quality ingredients and local flavors [10] Group 3: Brand Heritage and Innovation - The revival of the "Yuezhonggui" beauty brand, originally established in 1851, reflects a trend of reintroducing historical brands with modern adaptations to attract contemporary consumers [11] - The new offerings from "Yuezhonggui" include skincare and fragrance products that leverage traditional techniques while incorporating modern technology for improved quality [11]

Core Insights - The 19th China Time-Honored Brand Expo is being held in Shanghai from September 19 to 21, showcasing over 200 time-honored brands and 170 new products, with a theme of "Inheritance and Innovation" [1][9] - The expo highlights the integration of traditional craftsmanship with modern consumer demands, leading to a surge in national trend consumption [1][8] Group 1: Product Innovation - The food and beverage sector is leveraging cross-industry collaborations, such as the "Nong Hao Shanghai" gift box that combines traditional pastries with modern design elements [2][3] - 72% of new food products feature low-sugar and zero-additive recipes, while 65% are packaged in smaller, portable formats to appeal to younger consumers [3][8] - New product offerings include innovative items like the "搭饭" series from Shanghai Meilin, which provides convenient meal options for fast-paced lifestyles [6] Group 2: Technological Advancements - The expo showcases technological innovations, such as the Ice Spring Cotton T-shirt that offers a cooling effect exceeding industry standards by 1.6 times [4] - The eyewear industry is also innovating with a collaboration that integrates art and technology, featuring a seven-in-one automatic eye examination device [4] Group 3: Cultural Integration - The event emphasizes the cultural significance of products, with brands like Dragon and Phoenix embracing modern aesthetics while preserving traditional techniques [5][8] - The integration of traditional brands with contemporary culture is evident, as seen in the collaboration between Wu Liangcai glasses and Dunhuang Museum [8] Group 4: Market Trends - The expo reflects a shift in consumer preferences, with 78% of families seeking comprehensive health solutions, leading to the creation of all-age health spaces [7] - The event also features immersive experiences that blend nostalgia with modern technology, attracting significant consumer engagement [7][8]

Core Viewpoint - The article emphasizes that cities aiming to attract and retain the younger generation, particularly Generation Z, should leverage their culinary offerings as a key component of their "soft power" alongside industrial development [1]. Group 1: Importance of Culinary Culture - Culinary offerings are crucial for cities to appeal to Generation Z, who prioritize emotional value and social experiences over traditional consumption patterns [1]. - The Michelin Guide's Bib Gourmand list highlights affordable yet delicious dining options, aligning with Generation Z's desire for high emotional value at lower costs [3][5]. Group 2: City Rankings and Culinary Diversity - As of August 2025, Guangzhou leads with 45 Bib Gourmand restaurants, followed by Shanghai with 30, and Hangzhou and Xiamen with 26 each [4]. - Guangzhou's culinary scene is diverse, featuring various cuisines such as Cantonese, Teochew, and Southeast Asian, with 34 out of 45 Bib Gourmand restaurants having an average cost of under 100 yuan [5][4]. Group 3: Regional Culinary Developments - Hangzhou has improved its culinary reputation, now ranking among the top cities for Bib Gourmand selections, showcasing local Zhejiang cuisine [7]. - Nanjing is recognized for its duck dishes and has 16 Bib Gourmand restaurants, reflecting a rich culinary diversity [7]. Group 4: Challenges and Opportunities for Traditional Brands - Traditional brands, or "laozihao," are essential for showcasing a city's culinary culture and attracting Generation Z talent, but they face challenges in modernization [9]. - As of August 2025, there are 216 traditional dining brands across various cities, with Beijing and Shanghai having the most [10]. Group 5: Policy Support for Culinary Innovation - Cities are implementing policies to revitalize traditional dining brands, focusing on innovation and cultural integration to enhance their appeal to younger consumers [11]. - The shift in policy focus aims to improve the "self-sustaining" capabilities of traditional brands, making them more competitive in the modern market [11]. Group 6: Emotional and Cultural Value of Food - Food serves as a social connector for Generation Z, who engage with culinary experiences through social media, enhancing their connection to the city [14]. - Culinary experiences provide emotional comfort and cultural understanding, fostering a sense of belonging among young people [14]. Group 7: Future Implications for Urban Development - The article suggests that cities can enhance their attractiveness to global young talent by developing diverse and culturally rich culinary industries, which may significantly influence urban growth [15].

Group 1 - The article discusses how cities can attract young people, particularly Generation Z, through food, emphasizing the importance of culinary culture in urban development [1][8] - Generation Z, characterized by their unique employment and consumption perspectives, seeks emotional value and self-fulfillment rather than adhering to traditional norms [1][8] - The presence of Michelin-starred and Bib Gourmand restaurants in a city reflects its culinary competitiveness and ability to attract young talent [2][3] Group 2 - As of August 2025, 11 cities in China have made it to the Michelin list, with a total of 228 restaurants included in the Bib Gourmand category, showcasing a diverse culinary landscape [3][4] - Guangzhou leads with 45 Bib Gourmand restaurants, where 34 of them have an average cost of under 100 yuan, highlighting the city's reputation for affordable yet delicious dining options [4][3] - Cities like Hangzhou and Nanjing have improved their culinary offerings, with Hangzhou breaking the stereotype of being a "food desert" and Nanjing showcasing its diverse duck dishes [4][5] Group 3 - The article highlights the significance of traditional brands and cultural heritage in attracting Generation Z, with 216 Chinese time-honored brands identified in the restaurant sector as of August 2025 [6][7] - Major cities like Beijing and Shanghai have the highest number of these traditional brands, but challenges remain in modernizing and revitalizing them to appeal to younger consumers [6][7] - Policies across various cities are focusing on revitalizing traditional dining brands, aiming to enhance their market presence and cultural relevance [7][8] Group 4 - Food is seen as having three key attributes for Generation Z: social, emotional, and cultural, which can enhance their connection to a city [8][9] - The article suggests that cities should not only focus on the quantity of restaurants but also on the quality and diversity of culinary experiences to attract young talent [8][9] - Cities like Guangzhou, Shanghai, and Beijing are noted for their ability to attract global young talent through their culinary offerings, while other cities can enhance their livability through affordable dining options [9][10]

Core Viewpoint - Dong'e Ejiao has implemented the "1238" strategy focusing on "growth and breakthrough" for 2025, aiming to enhance quality and achieve high-quality development through five key dimensions [1][6]. Financial Performance - In the first half of 2025, Dong'e Ejiao reported revenue of 3.051 billion yuan, a year-on-year increase of 11.02%, and a net profit of 818 million yuan, up 10.74% [3][5]. - The company has achieved double-digit growth in revenue, net profit, and net profit excluding non-recurring gains for two and a half consecutive years, showcasing strong resilience in a competitive market [3][4]. - The projected full-year revenue for 2025 is expected to exceed 6 billion yuan, marking two consecutive years of 1 billion yuan growth [4]. Financial Structure - As of June 30, 2025, Dong'e Ejiao's debt-to-asset ratio was 19.17%, indicating a low financial risk profile [5]. - The company had cash reserves of 6.629 billion yuan, providing solid financial support for strategic initiatives and business expansion [5]. Innovation and Brand Development - Dong'e Ejiao is transitioning to a dual-driven model of "pharmaceuticals + health consumer products," focusing on building a comprehensive industry chain [6][9]. - In the first half of 2025, revenue from Ejiao and related products reached 2.845 billion yuan, a growth of 11.50%, while other pharmaceuticals and health products generated 142 million yuan, up 7.06% [6]. - Research and development expenses increased by 23.29% to 79.92 million yuan, outpacing revenue and profit growth [6]. Investor Relations and Shareholder Returns - Dong'e Ejiao has been recognized for its governance practices, winning awards for its annual report performance and board office practices [10][11]. - The company announced a cash dividend of 12.69 yuan per 10 shares, totaling approximately 817 million yuan, which represents 99.94% of the net profit for 2025 [12]. - Cumulatively, the company has distributed over 9.287 billion yuan in dividends since 1999, with the latest plan pushing total dividends to exceed 10 billion yuan [12].

Core Viewpoint - The article discusses the challenges and opportunities faced by the traditional "salt soda" beverage industry in China, highlighting the need for innovation and market expansion to attract younger consumers and compete with larger beverage brands [2][7][22]. Group 1: Historical Context and Market Position - Salt soda originated in the 1950s as an electrolyte drink for laborers in hot environments, quickly becoming popular among the general public in the Shanghai region [4][5]. - The main brands in the salt soda category include "Yanzhong," "Zhengguanghe," and "Xuefeili," with Yanzhong being the market leader, selling 150 million bottles in Shanghai in 2021 [6][13]. - The sales of salt soda are highly seasonal, peaking during the summer months, and are primarily concentrated in the Yangtze River Delta region [15][19]. Group 2: Challenges Faced by the Industry - Salt soda brands face significant challenges in expanding beyond their traditional markets due to a lack of consumer awareness in other regions [17][18]. - The industry is heavily reliant on offline sales channels, with online sales accounting for less than 20% of total sales for leading brands like Yanzhong [19]. - The competition from major beverage brands and the evolving consumer preferences pose a threat to the traditional salt soda market, which is struggling to adapt [22][25]. Group 3: Opportunities for Growth - There is potential for salt soda brands to expand their market presence by leveraging regional brands that have already established a foothold in other heavy industrial cities [24]. - The low price point of around 2 yuan per bottle and the low-calorie content make salt soda appealing to cost-conscious consumers [25]. - Innovations such as new flavors and smaller packaging sizes are being introduced to attract younger consumers and adapt to current market trends [22][25].