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甜蜜的糖果
Xin Lang Cai Jing· 2026-01-10 07:05
彼时糖果花色品种五花八门,主要原料源自蔗糖、麦芽糖或饴糖。糖果按外形分有"粒头糖""卷糖""棒 头糖",主推粒头糖,口味有牛奶糖、咖啡糖、椰子糖、话梅糖……畅销则非散装什锦糖莫属,经济实 惠。按质地分有硬糖、软糖和夹心糖。硬糖以白砂糖、淀粉糖浆为主料,糖份纯度高,呈透明或半透明 状,硬而脆,含在口中慢慢抿,蛮经得起耗;软糖中含油脂、乳制品、食用胶基,质地柔韧且有弹性, 咀嚼时味道浓郁,档次比硬糖高,尤得女生垂青;夹心糖分两种,其一是传统苏式酥心糖,以油料作物 的熟酱体作馅心,如芝麻酱、花生酱、葵花籽酱等,表皮覆以薄层硬糖,食之香甜酥软,其二则经改 良,外硬内软中间半液态,一糖双味,别有韵致。卷糖纤巧玲珑,圆形条状十粒一卷,每卷数十克,多 款水果味供选,单价亲民,颇适自享。棒头糖萌态可掬,持棒吮咂有滋有味,颇实在,尤受幼童喜爱。 麦芽糖黏性足,加热后拗造型变身奇幻的动物、花卉形象,抑或一糖多色交叠,既好吃又宜玩;稍冷却 可搓条剪截成三角形粽子糖,若佐以辅料则可制作松仁糖、玫瑰糖、薄荷糖。饴糖由玉米、麦子、粟米 等经发酵糖化而成,不仅可口,还有滋补功效。与糖果结缘或"跨界"的尚有膨胀疏松的棉花糖、耐嚼能 吹的泡泡 ...
从广交会的飞天茅台,看出口创汇时代设计如何为外销服务
Di Yi Cai Jing Zi Xun· 2025-12-12 03:45
设计做得好不好,对消费者想不想买一款商品,有很大影响。资深设计师、视觉文化研究者姜庆共在新 书《时代花火:百年视觉符号档案》中回顾了百年来的中国平面设计历史,依托近20年收藏的近5000件 物品和文献,他探讨了视觉符号与社会生活的紧密关联,更指出"广交会"是一扇重新看待设计力量的窗 口。 从飞天茅台到大白兔奶糖,从报纸广告、展会海报到企业的出口商品样本,书中遴选的500多幅图像, 展示了平面设计如何超出单纯的造型和审美价值层面,去承担国计民生变革、发展的重任。 设计在出口创汇中担当大任 在1955和1956年举办出口物资展览交流会以及中国出口商品展览会的基础上,1957年4月,第一届中国 出口商品交易会(下称"广交会")在广州中苏友好大厦举办。作为"中国第一展",每年春秋各办一届的 广交会,60多年来持续吸引中外人士前来洽谈经贸。 由于中外商贸交流需要,设计随着产品的展示与交易而得到重要的发展空间。广交会孕育出的设计土 壤,此后对全国都产生了重要影响。一种流行较广的观点认为,新中国成立后的10~20年中,中国没有 设计。姜庆共认为,广交会就是一个非常好的例子,展示了当年本土设计的存在,只是由于外贸性质等 多重 ...
地道上海味道光明肉业×沪语电影《菜肉馄饨》联名上市
Xin Lang Cai Jing· 2025-11-27 09:31
Core Viewpoint - The film "Cai Rou Hun Tun" has been released nationwide, evoking nostalgic memories of Shanghai through its portrayal of traditional flavors and family connections [1][3]. Company and Product Summary - Shanghai Aisen, a subsidiary of Bright Meat Industry, has launched a co-branded product line of dumplings and fillings that replicate the flavors depicted in the film [3][5]. - The co-branded dumplings feature fresh pork and seasonal vegetables, maintaining a thin skin and generous filling, embodying the warmth of home [3][7]. - The core ingredient, "Aisen cold fresh pork," is sourced through a cold chain process to ensure safety and quality, aligning with the film's theme of "home-cooked meat" [5][7]. Culinary Experience - The dumplings are crafted using traditional methods, with no additives and a 24-hour cooling process to preserve freshness, mirroring the homemade taste depicted in the film [7][8]. - The film emphasizes dumplings as a symbol of familial bonds and community ties, which is reflected in the co-branded product as a vessel for memories [7][8]. Marketing and Promotion - The collaboration represents a mutual effort between traditional brands and local cinema, transforming iconic products into symbols of urban memory [8]. - A themed event titled "Walk into Old Wang's Home" was held to promote the film and the co-branded dumplings, featuring nostalgic decor and classic products [8][10].
400余家参展企业及品牌代表将参展2025中国老字号·名特新商品交易博览会
Zhong Guo Xin Wen Wang· 2025-11-13 06:02
Core Insights - The 16th China (Dalian) Light Industry Commodity Expo and the 2025 China Time-honored Brand and Specialty New Product Trade Expo will be held from November 20 to 23 in Dalian, covering a total exhibition area of 12,000 square meters with nearly 500 international standard booths [1] - The theme of this year's expos is "New Quality Development of Light Industry, New Driving Force for a Better Life," focusing on linking light manufacturing with brand consumption across various sectors [1] Industry Overview - The expos will feature over 400 participating enterprises and brand representatives from 20 provinces and more than 100 cities, showcasing over 100 time-honored brands [1][2] - Notable participating brands include Shanghai Meilin, White Rabbit, and Tianjin Feige, highlighting the craftsmanship and innovative spirit of these time-honored brands [2] Regional Highlights - Various provincial delegations will present their unique strengths, such as the Shanghai Light Industry Association showcasing brands like Meilin and White Rabbit, and the Tianjin delegation featuring brands like Feige and Yumeijing [3] - The exhibition will also include cultural products from the Hubei Museum, emphasizing the rich cultural heritage of the region [3] Local and International Participation - Local Dalian enterprises such as Yanhua Group and Jinqi Group will present new products across multiple sectors, reinforcing Dalian's position as a significant light industry base in northern China [4] - International exhibitors from Iran and Nepal will add diversity and global perspectives to the expo, enhancing its international appeal [4] Event Significance - The expos serve as a crucial platform for showcasing achievements in the light industry and time-honored brands, promoting transactions and guiding consumer trends [4] - The core model of "Exhibition + Industry + Consumption" aims to strengthen regional collaboration, industry synergy, and brand promotion, supporting high-quality development in China's light industry and time-honored brands [4]
携《一饭封神》星厨团队登陆上海环球食品展,光明肉业玩转新“食”尚
Di Yi Cai Jing Zi Xun· 2025-11-12 23:33
Core Insights - The article highlights the participation of Bright Food Group at the 28th FHC Shanghai Global Food Exhibition, showcasing its well-known products like Shanghai Meilin Luncheon Meat and White Rabbit Candy, reinforcing its position as a leading player in the Chinese food industry [1][2] Product Showcase - Bright Food Group presented its star products and engaged audiences with its Q-version IP mascots, which became popular photo spots at the exhibition [2] - The company launched a series of new products developed in collaboration with celebrity chefs from the popular show "One Meal to Seal the Gods," featuring creative dishes that attracted large crowds [4][6] Innovation and Collaboration - Bright Food Group's collaboration with the film "Cai Rou Hun Tun" resulted in the launch of new products that blend cultural IP with consumer experiences, emphasizing the concept of "home's taste" [10] - The company is leveraging the influence of popular media to promote its brand and connect with younger consumers, showcasing a diverse range of flavors from various regions [6][12] Consumer Insights - A report by the China Food Health Seven-Star Alliance indicates that modern consumers prioritize health, safety, and cultural connection in their food choices, aligning with Bright Food Group's strategy to position itself as a guardian of "home's taste" [12][15] - The report also highlights a shift in consumer expectations towards a more holistic approach to family dining, moving beyond mere nutrition to emotional and social connections [15] Awards and Recognition - Bright Food Group received the 2025 FHC Golden Apple Award for "Annual Strength Product Award," recognizing its product quality, brand influence, and market innovation [13] Supply Chain and Quality Control - The company adheres to a "farm-to-table" model, ensuring food safety and flavor through comprehensive quality control and smart management practices [15][16] - Bright Food Group has introduced plant-based luncheon meat and premium beef products to meet the health demands of modern consumers, while also implementing traceability measures for safety [16] Future Direction - Bright Food Group aims to evolve into a modern food lifestyle leader, focusing on understanding Chinese dietary habits and family culture, while providing high-quality meat products [17]
伴手礼添彩城市名片
Core Insights - The article discusses the rise of "city gifts" in China, which are unique products representing local culture and identity, becoming popular souvenirs for tourists [9][12][13] - The concept of "city gifts" has been formalized, with over 1,000 brands identified across various administrative levels, indicating a growing market and cultural significance [12][19] - The development of city gifts reflects a blend of cultural heritage and modern consumer demands, showcasing the potential for economic growth and cultural exchange [10][17][19] Summary by Sections City Gifts Concept - The "city gift" concept emphasizes the integration of local culture, creative design, and market needs, transforming regional symbols and historical memories into distinctive products [9] - The 2025 China City Gift Development White Paper outlines the economic potential of city gifts, highlighting their role in promoting consumption, upgrading industries, and enhancing urban image [9][12] Popularity and Trends - During recent holidays, many travelers returned with unique city gifts, showcasing the trend of purchasing local products as souvenirs [8] - Notable examples include traditional items like Shanghai's White Rabbit candy and Tianjin's pancake-themed merchandise, which have gained popularity among tourists [10][11] Market Growth and Brand Development - The number of city gift brands has surpassed 1,000, with nearly 90% of the top 100 cities in China hosting related activities, indicating a systematic industry evolution [12] - The article highlights various successful city gift initiatives, such as "Shenzhen Handwritten Gifts," which generated over 1 billion yuan in sales, demonstrating significant market potential [17] Cultural and Economic Impact - City gifts serve as a bridge for cultural exchange, embodying local essence while appealing to tourists [13][19] - The article discusses different development models for city gifts, including mainstream consumption, cultural tourism integration, and industry fusion, emphasizing the need for unique branding to avoid homogenization [19] Innovative Examples - Cities like Wuhan have creatively incorporated local dialects and humor into their gift offerings, such as plush toys based on popular phrases, enhancing their appeal [18] - The article notes that successful city gifts often emerge from unexpected areas, including local food and cultural references, which resonate with consumers [15][18]
江西省新余市渝水区市场监督管理局食品安全监督抽检信息通告(渝2025年第3期)
Summary of Key Points Core Viewpoint - The article reports on food safety inspections conducted by the Yushui District Market Supervision Administration, revealing that out of 71 samples tested, 67 were qualified while 4 were found to be unqualified, highlighting ongoing efforts to ensure food safety in the region [3]. Inspection Results - A total of 71 samples were tested across 17 categories, with 67 passing and 4 failing the safety standards [3]. - Consumers are advised to report any unqualified food products found in the market to the food safety complaint hotline 12315 [3]. Details of Unqualified Products - Specific unqualified products include: - Anionic synthetic detergent with a detection of 0.021 mg/100 cm², exceeding the allowable limit [4]. - Pesticide residue (Thiacloprid) found at 0.072 mg/kg, which is above the permissible level [4]. - Additional instances of the same detergent type were also reported with varying levels of contamination [4][5]. Qualified Products - The report includes a list of qualified products, such as: - Edible oils and sauces from reputable manufacturers, indicating compliance with safety standards [5][6]. - The qualified products are categorized by their respective manufacturers and locations, ensuring transparency in the inspection process [5][6]. Consumer Guidance - The article emphasizes the importance of consumer vigilance in identifying and reporting unsafe food products, reinforcing the role of public participation in food safety [3].
110年冠生园:不止“回忆杀”,更有生生不息“新未来”
Di Yi Cai Jing Zi Xun· 2025-10-07 09:36
Core Viewpoint - The article highlights the 110th anniversary of Guanshengyuan, emphasizing its strategic shift towards youthfulness and premium branding, particularly through the revitalization of its iconic brand, White Rabbit candy [1][7][18]. Company History and Development - Guanshengyuan was founded in 1915 in Shanghai, initially selling snacks and has since evolved into a prominent name in China's food industry, creating lasting memories for generations [3][4]. - The company has developed a diverse portfolio of five major brands, including White Rabbit, which has become a national symbol since its introduction in 1959 [6][4]. Brand Revitalization and Marketing Strategy - The recent appointment of actress Li Qin as the new brand ambassador for White Rabbit signifies a move to connect with younger consumers and modernize the brand's image [1][14]. - Guanshengyuan is actively engaging in innovative marketing strategies, including collaborations with popular IPs and launching new products to attract younger demographics [24][25]. Cultural and Community Engagement - The company is hosting a series of events and cultural activities to celebrate its anniversary, including a light show and the unveiling of a giant mooncake, which symbolizes its deep-rooted cultural heritage [10][16]. - The flagship store in Shanghai has undergone a significant upgrade, reflecting a blend of traditional brand values and contemporary consumer experiences [8][10]. Future Outlook - Guanshengyuan aims to continue its legacy by embracing new consumption trends and enhancing its brand presence in the market, ensuring its relevance for future generations [7][25].
中外货品服贸会上“甜”觅商机
Zhong Guo Xin Wen Wang· 2025-09-14 05:32
Group 1 - The 2025 China International Service Trade Fair (CIFTIS) showcases a variety of international products and services, attracting both domestic and foreign audiences [1][2] - The event features unique offerings such as chocolate from Côte d'Ivoire, which has a high customer repurchase rate of 90% [1] - Sri Lankan red tea ice cream gained popularity among attendees, with rapid sales indicating strong interest in unique flavors [1] Group 2 - The Iranian booth attracted visitors with the scent of rose water and traditional sweets, highlighting the demand for Iranian products in China [2] - Bubble Mart, a trendy toy brand, created an interactive experience with themed dessert boxes and popular IP products, enhancing consumer engagement [4] - The event also included a "Candy Kingdom" at the Shougang Ski Jump, featuring various candy brands and activities that drew significant crowds [4][5]
全球“空箱党”中国扫货:疯狂“反向海淘”背后的文化出口
3 6 Ke· 2025-08-21 01:33
Core Insights - The number of tax refund stores in China has exceeded 7,200, with a 186% year-on-year increase in the number of people enjoying tax refunds, and a 94.6% and 93.2% increase in sales and tax refund amounts respectively [1] - The trend of international tourists traveling to China with empty suitcases for shopping has gained popularity, with many foreign netizens expressing excitement about this phenomenon [1] - China's shopping paradise status is reinforced by a wide range of products available, from traditional crafts to the latest electronics, attracting more foreign tourists [1] Group 1: Policy and Economic Impact - China has been expanding its visa-free entry policies and improving shopping tax refund policies, significantly boosting international travelers' shopping enthusiasm [2] - As of July, China has implemented comprehensive visa exemptions with 29 countries, unilateral visa exemptions for 46 countries, and 240-hour transit visa exemptions for 55 countries, facilitating easier access for foreign tourists [2] - The optimization of tax refund policies includes lowering the minimum spending threshold, increasing cash refund limits, and allowing immediate VAT refund applications at retail locations [3] Group 2: Consumer Behavior and Trends - The shopping preferences of foreign tourists have shifted from traditional items like silk and tea to high-value products such as drones and smart wearable devices [5] - The convenience of China's digital payment systems allows foreign tourists to easily link their overseas bank cards, enhancing their shopping experience [5] - The implementation of technology in tax refund processes has improved efficiency, with a 40% increase in processing speed for tax refunds [5] Group 3: Tourism Growth and Market Positioning - The influx of foreign tourists has stimulated demand in various sectors, including retail, hospitality, and tourism services, contributing to overall economic growth [6] - The number of inbound travelers has increased significantly, with 38.05 million foreign visitors recorded in the first half of the year, a 30.2% year-on-year increase [8] - The rise in ticket bookings for less popular cities indicates a diversification in tourist destinations, with a notable increase in interest from countries like Vietnam and Indonesia [9]