Group 1 - The 11th Sichuan Agricultural Expo officially opened in Chengdu, attracting over 1,800 enterprises from 25 countries and regions, with Kazakhstan as the guest country and Hainan Province as the theme province [1] - The expo features a special pavilion from Leshan City, showcasing nearly 50 enterprises from 11 districts, highlighting local agricultural products and processed goods [1] - Leshan's Niu Hua Sprout Food Co., Ltd. reported successful networking opportunities, including a potential collaboration with a Malaysian client, indicating the expo's growing influence [1][2] Group 2 - Leshan's Shu Jing Yuan Traditional Chinese Medicine Planting Co., Ltd. received inquiries from diverse clients, including pharmaceutical companies and individual farmers, showcasing the interest in local specialties like Buddha's Hand citrus [1][2] - The participation of Leshan's Jiazhou Embroidery Craft Co., Ltd. introduced unique products such as high-end embroidered tea cake bags, aiming to combine intangible cultural heritage with modern business opportunities [2] - The company plans to collaborate with various industries, enhancing product value through cultural embroidery, which can significantly increase product prices for exports [2]

Core Insights - The article highlights the strategic focus of Hema on the flower market, particularly the hydrangea, as it prepares for the peak sales season [1][2] - Hema has established its first hydrangea village in Yunnan, aiming to strengthen its supply chain control and competitive advantage in the flower sector [1][4] - The overall flower retail market in China is projected to reach a total scale of 220 billion yuan in 2024, with online consumption accounting for approximately 120 billion yuan [2] Company Strategy - Hema's business model has transitioned to a positive cycle, achieving its first annual adjusted EBITA profit in the fiscal year from April 2024 to March 2025, with a GMV exceeding 75 billion yuan [1] - The introduction of hydrangeas in 2021 has led to significant sales growth, with over 2 million units sold in a summer season, making it the highest repurchased flower at Hema [2][4] - Hema is continuously innovating its product offerings, introducing seasonal flowers like peach blossoms and tulips to enhance customer experience and drive sales [2][3] Market Dynamics - The flower market in China has seen rapid growth, with over 5 million industry workers and nearly 220,000 seedling flower enterprises, generating an annual output value of over 520 billion yuan [1][2] - Hema faces increasing competition from other platforms like Seven Fresh and Little Elephant Supermarket, prompting the company to innovate its products and business models [2] - The average wholesale price of hydrangeas has significantly decreased due to Hema's direct partnerships with quality cultivation bases, stabilizing market prices [4]