此次启动仪式不仅是新春行动的开篇，更标志着消费帮扶进入"融合发展、示范引领"新阶段。 线下赋能网络让帮扶产品走进千家万户。作为新零售帮扶的重要载体，线下社区服务网络通过7000余家 社区小店，整合社区团购、邻里直播等便民模式，单场直播观看人数超900万，社区团批商品数超250 款。这些"有温度的社区小店"不仅销售桦树汁、新疆驼奶等帮扶产品，还通过文旅溯源场景激活消费潜 力，佛手瓜面、潮汕牛肉丸等本土特色产品累计订单数破10万。线下展销与线上平台形成闭环联动，有 效破解了农产品产销区域限制，实现了城乡供需的精准对接。 广东省发展改革委相关负责人表示，将加强重点产区和销区的协作联动，携手探索消费帮扶发展新路 径，聚焦从消费端倒逼供给端产品提质、产业升级，加快形成"政府引导、市场主导、社会参与"的消费 帮扶新机制，从而持续推动脱贫地区特色产业发展和城乡居民消费提质升级，促进乡村全面振兴。 2025年12月29日，在广东省发展改革委等多部门指导下，广东省2026年"消费帮扶新春行动"启动仪式 暨"新春年货节"展销推介活动在广交会展馆B区顺利举行。活动以"欢喜过大年 粤帮粤给力"为主题，汇 聚广东对口帮扶支援合作地区、 ...

Core Insights - The event marks the launch of the "Consumption Assistance New Spring Action" in Guangdong, showcasing innovative practices in consumption assistance by Yuanfang Haowu [1][3] Group 1: Event Overview - The event, themed "Happy New Year, Guangdong Helps Guangdong," gathered over 300 enterprises and 500 guests to witness Yuanfang Haowu's efforts in consumption assistance [3] - The launch ceremony was supported by multiple departments, including the Guangdong Provincial Development and Reform Commission [1] Group 2: Industry Innovations - Yuanfang Haowu has successfully replicated its industry experience, notably in the birch juice sector, creating a marketable assistance model that has generated over 1 billion in sales [6] - The company is now applying this model to the camel milk industry in Xinjiang, achieving cumulative sales of 180 million, thus transforming consumption assistance from a "blood transfusion" model to a "blood production" model [7] Group 3: Strategic Goals - The company aims to establish a replicable and sustainable market-oriented consumption assistance model, focusing on creating explosive products that benefit local communities [9] - Yuanfang Haowu has engaged with 23 provinces, 5 autonomous regions, and 4 municipalities, selling agricultural specialty products worth over 5 billion [9] Group 4: Platform Development - The launch of the Yuanfang Consumption Cooperation Platform aims to enhance market reach and efficiency for assistance products through a dual-end collaborative system [12] - The platform will also support product innovation and quality enhancement for products that do not meet Yuanfang Haowu's standards, facilitating the transformation of consumption assistance [14] Group 5: Community Engagement - The "Yuanfang Anxuan" initiative leverages over 7,000 community stores to create a dual-channel empowerment model, integrating community group buying and live streaming [15] - This initiative has successfully activated consumer engagement, with over 900 million views during live broadcasts and more than 100,000 orders for local products [15][17] Group 6: Future Directions - The event signifies a new phase in consumption assistance, focusing on integrated development and demonstration leadership, with plans to further promote local products and enhance rural revitalization [18] - The company plans to deepen its "trust e-commerce + consumption assistance" model, utilizing AI and data-driven approaches to foster agricultural and cultural tourism integration [18]

Core Viewpoint - The "Bay Area Certification" initiative aims to enhance high-quality development in rural areas and promote consumer confidence through standardized quality assurance for products in the Guangdong-Hong Kong-Macao Greater Bay Area [2][7][21]. Group 1 - The "Bay Area Certification" event was held in Guangzhou to support high-quality development across various counties and towns [2][5]. - The initiative is guided by multiple governmental departments and aims to standardize product quality, thereby boosting consumer confidence and supporting the "Hundred Million Project" [7][8][21]. - The certification covers various sectors, including manufacturing, industrial consumer goods, daily chemicals, agricultural products, and services [9][10]. Group 2 - The certification allows consumers to scan a QR code to access information about the product's quality characteristics and certification details, promoting transparency and trust [12][13]. - A full-process standardization system has been established in Xinfeng County, demonstrating a successful model of government guidance, enterprise innovation, platform operation, and testing certification [18][19]. - As of May 2025, a total of 153 certificates have been issued in sectors such as industrial consumer goods, agricultural products, and green building materials [24][25]. Group 3 - The event featured a dedicated area for high-quality agricultural products, providing consumers with a one-stop tasting and purchasing experience [26]. - Notable products included geographical indication products from Jianling County, such as honey and tea, showcasing the region's agricultural strengths [28].

Core Insights - The article discusses how the "Bay Area Certification" is helping the agricultural products of Xinfeng County to enter the larger Bay Area market, thereby boosting farmers' income and revitalizing rural industries [1][8][52] Group 1: Bay Area Certification Impact - The "Bay Area Certification" has enabled Xinfeng County's unique agricultural products to achieve industrial upgrades and market access [10][16] - Xinfeng County leverages its ecological advantages to promote products like mini winter melons and Buddha's hand melon through high-standard certification [7][12] - The certification process has established a standardized system from seed selection to harvesting, ensuring product quality that exceeds EU standards [21][23] Group 2: Economic Benefits - After obtaining certification, the planting area of mini winter melons increased from 30 acres to over 600 acres, creating over 500 jobs and raising farmers' average annual income by 15,000 yuan [30][32] - The purchase price for mini winter melons increased by 30%, and retail prices rose by 40%, leading to a 50% overall increase in sales [33] - The products are now available in over 50 supermarkets in the Bay Area, with annual order volumes exceeding 2,000 tons [34] Group 3: Collaborative Efforts - The success of Xinfeng's agricultural products is attributed to collaboration among government, enterprises, and farmers, supported by provincial and municipal assistance [45] - The county has established multiple agricultural bases and is working to include more products like Buddha's hand melon and local tea in the certification system [48][50] - Xinfeng aims to position "Xinfeng Flavor" as a premium brand for ecological agricultural products in the region [51]