Core Viewpoint - The "Bay Area Certification" initiative aims to enhance high-quality development in rural areas and promote consumer confidence through standardized quality assurance for products in the Guangdong-Hong Kong-Macao Greater Bay Area [2][7][21]. Group 1 - The "Bay Area Certification" event was held in Guangzhou to support high-quality development across various counties and towns [2][5]. - The initiative is guided by multiple governmental departments and aims to standardize product quality, thereby boosting consumer confidence and supporting the "Hundred Million Project" [7][8][21]. - The certification covers various sectors, including manufacturing, industrial consumer goods, daily chemicals, agricultural products, and services [9][10]. Group 2 - The certification allows consumers to scan a QR code to access information about the product's quality characteristics and certification details, promoting transparency and trust [12][13]. - A full-process standardization system has been established in Xinfeng County, demonstrating a successful model of government guidance, enterprise innovation, platform operation, and testing certification [18][19]. - As of May 2025, a total of 153 certificates have been issued in sectors such as industrial consumer goods, agricultural products, and green building materials [24][25]. Group 3 - The event featured a dedicated area for high-quality agricultural products, providing consumers with a one-stop tasting and purchasing experience [26]. - Notable products included geographical indication products from Jianling County, such as honey and tea, showcasing the region's agricultural strengths [28].

Core Insights - The article discusses how the "Bay Area Certification" is helping the agricultural products of Xinfeng County to enter the larger Bay Area market, thereby boosting farmers' income and revitalizing rural industries [1][8][52] Group 1: Bay Area Certification Impact - The "Bay Area Certification" has enabled Xinfeng County's unique agricultural products to achieve industrial upgrades and market access [10][16] - Xinfeng County leverages its ecological advantages to promote products like mini winter melons and Buddha's hand melon through high-standard certification [7][12] - The certification process has established a standardized system from seed selection to harvesting, ensuring product quality that exceeds EU standards [21][23] Group 2: Economic Benefits - After obtaining certification, the planting area of mini winter melons increased from 30 acres to over 600 acres, creating over 500 jobs and raising farmers' average annual income by 15,000 yuan [30][32] - The purchase price for mini winter melons increased by 30%, and retail prices rose by 40%, leading to a 50% overall increase in sales [33] - The products are now available in over 50 supermarkets in the Bay Area, with annual order volumes exceeding 2,000 tons [34] Group 3: Collaborative Efforts - The success of Xinfeng's agricultural products is attributed to collaboration among government, enterprises, and farmers, supported by provincial and municipal assistance [45] - The county has established multiple agricultural bases and is working to include more products like Buddha's hand melon and local tea in the certification system [48][50] - Xinfeng aims to position "Xinfeng Flavor" as a premium brand for ecological agricultural products in the region [51]