此次启动仪式不仅是新春行动的开篇，更标志着消费帮扶进入"融合发展、示范引领"新阶段。 线下赋能网络让帮扶产品走进千家万户。作为新零售帮扶的重要载体，线下社区服务网络通过7000余家 社区小店，整合社区团购、邻里直播等便民模式，单场直播观看人数超900万，社区团批商品数超250 款。这些"有温度的社区小店"不仅销售桦树汁、新疆驼奶等帮扶产品，还通过文旅溯源场景激活消费潜 力，佛手瓜面、潮汕牛肉丸等本土特色产品累计订单数破10万。线下展销与线上平台形成闭环联动，有 效破解了农产品产销区域限制，实现了城乡供需的精准对接。 广东省发展改革委相关负责人表示，将加强重点产区和销区的协作联动，携手探索消费帮扶发展新路 径，聚焦从消费端倒逼供给端产品提质、产业升级，加快形成"政府引导、市场主导、社会参与"的消费 帮扶新机制，从而持续推动脱贫地区特色产业发展和城乡居民消费提质升级，促进乡村全面振兴。 2025年12月29日，在广东省发展改革委等多部门指导下，广东省2026年"消费帮扶新春行动"启动仪式 暨"新春年货节"展销推介活动在广交会展馆B区顺利举行。活动以"欢喜过大年 粤帮粤给力"为主题，汇 聚广东对口帮扶支援合作地区、 ...

Core Insights - The event marks the launch of the "Consumption Assistance New Spring Action" in Guangdong, showcasing innovative practices in consumption assistance by Yuanfang Haowu [1][3] Group 1: Event Overview - The event, themed "Happy New Year, Guangdong Helps Guangdong," gathered over 300 enterprises and 500 guests to witness Yuanfang Haowu's efforts in consumption assistance [3] - The launch ceremony was supported by multiple departments, including the Guangdong Provincial Development and Reform Commission [1] Group 2: Industry Innovations - Yuanfang Haowu has successfully replicated its industry experience, notably in the birch juice sector, creating a marketable assistance model that has generated over 1 billion in sales [6] - The company is now applying this model to the camel milk industry in Xinjiang, achieving cumulative sales of 180 million, thus transforming consumption assistance from a "blood transfusion" model to a "blood production" model [7] Group 3: Strategic Goals - The company aims to establish a replicable and sustainable market-oriented consumption assistance model, focusing on creating explosive products that benefit local communities [9] - Yuanfang Haowu has engaged with 23 provinces, 5 autonomous regions, and 4 municipalities, selling agricultural specialty products worth over 5 billion [9] Group 4: Platform Development - The launch of the Yuanfang Consumption Cooperation Platform aims to enhance market reach and efficiency for assistance products through a dual-end collaborative system [12] - The platform will also support product innovation and quality enhancement for products that do not meet Yuanfang Haowu's standards, facilitating the transformation of consumption assistance [14] Group 5: Community Engagement - The "Yuanfang Anxuan" initiative leverages over 7,000 community stores to create a dual-channel empowerment model, integrating community group buying and live streaming [15] - This initiative has successfully activated consumer engagement, with over 900 million views during live broadcasts and more than 100,000 orders for local products [15][17] Group 6: Future Directions - The event signifies a new phase in consumption assistance, focusing on integrated development and demonstration leadership, with plans to further promote local products and enhance rural revitalization [18] - The company plans to deepen its "trust e-commerce + consumption assistance" model, utilizing AI and data-driven approaches to foster agricultural and cultural tourism integration [18]