站在2026年的起点回望，不管出于什么原因，我们在大宗消费上都逐渐趋于务实、低欲望，却依然愿意在细碎的消费品上，为自己的情绪和想象 买单。 过去一年，我们一边在大钱上抠抠搜搜，一边又忍不住时不时花些小钱消费升级，奖励自己。就这样，消费欲望得到了一种微妙又隐秘的平衡。 也许，我们不是在交智商税，而是在治疗焦虑、购买合群、抚慰无奈。 01 动态血糖仪 今年的外卖大战中，最受伤的除了骑手，可能就是打工人的血糖了。 早晚一张大额券，9.9块全款拿下原价二三十块的贵价奶茶。有人实在喝不下了，又忍不住放着便宜不占，就点了放进冰箱，老自一杯，老己一 杯，我一杯，俺一杯，鄙人一杯，喝得不亦乐乎。 和外卖账单一起上涨的，还有年轻人的血糖焦虑。在你用9.9块的羊毛，一边喝奶茶一边刷视频的时候，算法总会适时地给你推荐动态血糖仪：在 这些视频里，减脂人群、健康管理人群、亚健康状态的社畜打工人，统统都有血糖超标的危险。 外卖补贴下，茶饮门店生意火爆，外卖奶茶排队等待配送。（图/IC photo） 美泰公司推出的1型糖尿病芭比娃娃，配备了动态血糖监测仪。（图/IC photo） 02 黄金贴 贴金，再也不只是一个形容词。 2025年，黄 ...

此次启动仪式不仅是新春行动的开篇，更标志着消费帮扶进入"融合发展、示范引领"新阶段。 线下赋能网络让帮扶产品走进千家万户。作为新零售帮扶的重要载体，线下社区服务网络通过7000余家 社区小店，整合社区团购、邻里直播等便民模式，单场直播观看人数超900万，社区团批商品数超250 款。这些"有温度的社区小店"不仅销售桦树汁、新疆驼奶等帮扶产品，还通过文旅溯源场景激活消费潜 力，佛手瓜面、潮汕牛肉丸等本土特色产品累计订单数破10万。线下展销与线上平台形成闭环联动，有 效破解了农产品产销区域限制，实现了城乡供需的精准对接。 广东省发展改革委相关负责人表示，将加强重点产区和销区的协作联动，携手探索消费帮扶发展新路 径，聚焦从消费端倒逼供给端产品提质、产业升级，加快形成"政府引导、市场主导、社会参与"的消费 帮扶新机制，从而持续推动脱贫地区特色产业发展和城乡居民消费提质升级，促进乡村全面振兴。 2025年12月29日，在广东省发展改革委等多部门指导下，广东省2026年"消费帮扶新春行动"启动仪式 暨"新春年货节"展销推介活动在广交会展馆B区顺利举行。活动以"欢喜过大年 粤帮粤给力"为主题，汇 聚广东对口帮扶支援合作地区、 ...

Core Viewpoint - The "Rare and Unique Flavors" event aims to promote Northeast Asian culinary culture and showcase the charm of Liaoning's food culture through a week-long series of activities focused on diverse flavors, local specialties, and intangible cultural heritage skills [1] Group 1: Event Overview - The event features three core exhibition areas and multiple unique segments, creating a platform for cultural exchange and innovation in culinary arts [1] - The Northeast Asian food exhibition area showcases local products such as Panjin rice, alkali persimmons, and milk thistle alongside international flavors like Russian chocolate and birch juice [1] - An interactive food exhibition area demonstrates the preparation techniques of Liaoning's intangible cultural heritage cuisine, allowing attendees to experience diverse culinary cultures [1] Group 2: Cultural and Economic Impact - The event includes the launch of a cultural stamp exhibition and an art exhibition featuring 59 frames of Liaoning's scenic spots and 36 selected artworks, highlighting the region's cultural heritage and characteristics [1] - By leveraging food as a medium, the event integrates culinary resources from Northeast Asia, supporting the development of the "Rare and Unique Flavors" public service brand and Liaoning cuisine brand [1] - The initiative aims to promote deep integration of "food + tourism + consumption," enhance Liaoning's international influence, and stimulate regional economic and trade cooperation, contributing to high-quality economic and social development in the province [1]

很多80、90后对白桦树的第一印象，就是当年朴树的这首金曲。浓郁的苏联曲风和凄美的爱情故事让这首歌带着凛冽的北风刮进了我们的记忆。时间过去 了快30年，白桦树再一次成为公众话题，却是以消费品的方式。 不知道"桦树汁"这个经济增长点是哪位高人发现的。仅仅半年时间，它就席卷大江南北，从饮料杀入食品、药品、化妆品等多个领域，比前几年的藜麦、 羽衣甘蓝都更迅猛，堪称前无古人。 当然，这样的市场宠儿我们是不会放过的。今天咱们就来扒一扒桦树汁的"底裤"。 静静的村庄飘着白的雪 阴霾的天空下鸽子飞翔 白桦树刻着那两个名字 一个是"饮料"，一个是"化妆" 时代眼泪 以及这叫磁带 苦寒之地的清泉 相信不少人第一次看到桦树汁饮料的反应是"不信"。桦树又不是水龙头，好几十个品牌一车皮一车皮地往超市送，还100%纯桦树汁。 骗鬼去吧。 桦树汁 生活在我国东北西北、俄罗斯、北欧、加拿大的先民们自古就发现，桦树这个玩意有个神奇的本领——一破皮儿就流汤儿。尤其春天，受外伤比较深的桦 树会咕叽咕叽一直出水儿。这水儿清清亮亮，甜不丝儿的，还挺好喝！ 所以，桦树汁作为北方民族的传统饮料，至少有几十辈子历史了。古代的糖来之不易，大自然如此恩赐哪能 ...

Core Insights - The Daxing'anling region in Heilongjiang Province has made significant strides in forest management and ecological protection, emphasizing both afforestation and forest conservation to enhance regional development and environmental sustainability [1][2][3][4][5]. Group 1: Forest Fire Prevention - Daxing'anling has prioritized forest fire prevention, implementing a comprehensive "land-enterprise collaboration, integrated prevention and control" mechanism, and utilizing advanced technologies such as satellite monitoring and drones for real-time forest monitoring [2]. - The region has achieved a remarkable record of no human-caused fires and no overnight lightning fires for seven consecutive years, and has not experienced any major forest fires for 14 years [2]. Group 2: Ecological Resource Management - The region has focused on strict protection and scientific management of forest resources, completing nearly 5 million acres of forest nurturing, sustainable management, and restoration projects [3]. - The forest stock volume has increased by over 10 million cubic meters annually, with a forest coverage rate reaching 87.7%, contributing to enhanced biodiversity and wildlife populations [3]. Group 3: Environmental Quality Improvement - Daxing'anling has established a "forest, river, and field" linkage system for integrated protection and management of natural resources, achieving a 99.3% rate of good air quality and 100% compliance in water quality standards [4]. - The region has been recognized as a national ecological civilization construction demonstration area in 2023, reflecting significant improvements in environmental quality [4]. Group 4: Development of Ecological Industries - In 2024, Daxing'anling was selected as one of the first pilot areas for the national ecological product value realization mechanism, promoting both under-forest economy and tourism [5]. - The under-forest economy has seen substantial growth, with a 50.7% increase in output value year-on-year, and the establishment of 81 green food and agricultural processing enterprises [5]. - The tourism sector has also flourished, with a 38.35% increase in visitor numbers and a 64.58% rise in tourism spending compared to the previous year [5].

Core Viewpoint - The article highlights the progress and achievements of state-owned enterprises (SOEs) in Heilongjiang Province, particularly in Yichun City, emphasizing their role in ecological development and economic growth as part of the ongoing reforms in China's state-owned sector [1][3]. Group 1: Economic Performance - Yichun's state-owned enterprises achieved a 35.3% year-on-year increase in operating income and a 4.0% reduction in total profit loss, indicating a positive overall trend [3]. - The local SOEs are aligned with the development goals of "ecological city and tourism strong city," showcasing a synergy between economic and ecological benefits [3]. Group 2: Governance and Institutional Innovation - The focus on modern enterprise governance is central to SOE reform, with a comprehensive assessment system and a 60% share of personalized indicators to enhance corporate responsibility [4]. - The establishment of a board of directors with a 100% compliance rate in decision-making processes is a significant step towards effective governance [4]. Group 3: Technological Innovation - Yichun Forest Industry Group has made breakthroughs in the birch sap industry through innovative methods that balance production and ecological sustainability [4]. - The implementation of a "smart fire prevention" project has resulted in zero forest fire incidents since the group's establishment, showcasing effective risk management [5]. Group 4: Asset Management - A "full lifecycle management mechanism" has been established to address the issues of idle assets, with 106 idle facilities identified and 22 assets successfully revitalized, generating an additional annual income of approximately 200,000 yuan [7]. - The city’s construction engineering company has also successfully rented out office space, demonstrating effective asset utilization [7]. Group 5: Party Building and Leadership - The integration of party building with production operations has been emphasized, with initiatives like the "Party Building Navigation Project" leading to enhanced project execution and operational efficiency [8]. - Future plans include revitalizing 20 idle assets and achieving over 10% revenue growth, reinforcing the commitment to ecological and economic development [8].

Core Insights - The beverage industry is at a transformative juncture, driven by health consciousness, technological advancements, and cultural shifts, with innovation becoming essential for survival [2][3] - Health has become the primary consideration for consumers when choosing beverages, with 97% having consumed health drinks in the past year [2][10] - The market for sugar-free and zero-calorie drinks is rapidly expanding, with functional beverages emerging as a new growth area [2][5] Category Innovation - Category innovation is viewed as the ultimate growth strategy in a saturated market, exemplified by Junlebao Dairy's success in creating new product categories [3] - The Finnish birch juice brand NordicKoivu achieved a 600% year-on-year growth by targeting natural health needs and reducing transportation costs [5] - Traditional juice products are facing intense competition, with a significant portion of the population actively seeking low-sugar options [5] Functional Differentiation - Health has shifted from being an added attribute to a core competitive advantage, with a move from general health benefits to targeted solutions [8][10] - 90s consumers show a 16% growth in spending on pure fruit and functional drinks, with 62% willing to pay a 30% premium for products with clear health claims [10] - Companies are exploring precise functional customization to address consumer pain points such as sleep and digestion [10][12] AI Revolution - AI technology is significantly enhancing product development efficiency, allowing companies to bring concepts to market much faster [13][15] - The entire beverage creation process is being restructured by AI, from compliance formulation to marketing strategy, reducing time to market to one-fifth of traditional methods [15] - Traditional companies are also adopting AI to improve quality control and product development, ensuring better alignment with consumer preferences [17]