通过上述产品，哈尔滨银行为冰雪欢腾、黑龙国际、乾卯雪龙、百凝盾等冰雪体育装备企业提供信贷支 持。为持续打造"网红"旅游资源提供资金支持，包括为冰雪大世界四季冰雪项目、友谊宫升级改造项 目、道外区巴洛克街区改造项目、道里菜市场等项目提供授信。在冰雪经济国际交流合作上，为中国上 海合作组织冰雪体育示范区总部基地项目提供2亿元固定资产贷款。 哈尔滨银行立足冰雪经济消费场景，投入专项资金，设计系列对客冰雪消费活动，与全国范围内的9个 头部互联网平台合作，推出10余项具体涵盖游、玩、购、行、食各环节的优惠活动，将金融服务嵌入冰 雪经济的每一个环节，为民生消费增添温度。哈行还深度携手哈尔滨市文旅局、冰雪大世界等核心单位 开展共创宣传，构建"金融+文旅+冰雪"宣传生态圈。联合推出"冰雪惠民金融礼包"宣传活动，为哈尔滨 冰雪品牌的全国传播乃至国际推广注入金融力量。此外，在热门景区周边的营业网点化身"游客驿站"， 在提供暖心服务的同时，让每一个服务场景都成为冰雪经济宣传的重要窗口。 在本届冰博会——冰雪经济金融赋能专项对接活动上，记者了解到，哈尔滨银行立足黑龙江冰雪资源， 全力构建金融支持冰雪经济新生态。截至2025年11月末 ...

Core Insights - The successful hosting of the "Harbin Bank 2025 Harbin Marathon" attracted 35,000 participants, showcasing the city's charm and boosting local tourism and economy [1] - The event significantly increased the search volume for restaurants and hotels around the marathon route, with a year-on-year rise of 100% to 300% [1] - Harbin Bank has been a continuous supporter of the marathon since 2016, enhancing the city's reputation and promoting the integration of sports, culture, and tourism [1] Company Initiatives - Harbin Bank has developed a series of tourism promotional materials to enhance the appeal of the city as a destination, emphasizing its identity as an "Olympic Champion City" and "Double Olympic Winter City" [2] - The bank has implemented the "100 Measures to Support High-Quality Economic and Social Development" to foster local industry growth, providing various financial products to support cultural, sports, and tourism enterprises [2] - As of September 10, 2025, Harbin Bank's loans for the cultural and tourism industry amounted to 11.766 billion yuan, demonstrating its commitment to driving local economic development [2]

Core Viewpoint - The article highlights the significant role of Harbin Bank in supporting the development of the tourism industry in Harbin, particularly through financial services tailored for the Harbin Ice and Snow World and related projects, contributing to the city's appeal as a summer tourist destination [1][2][3] Group 1: Financial Support and Initiatives - Harbin Bank has provided a credit line of 1 billion yuan and disbursed 320 million yuan in loans to support the construction of the Four Seasons Ice and Snow project at Harbin Ice and Snow World [1] - The bank has issued a total of 3.268 billion yuan in credit to the ice and snow tourism sector, supporting 21 enterprises, and has allocated 125 million yuan since the beginning of the year [2][3] - The bank's initiatives include offering various financial products such as working capital loans and supply chain finance to enhance the operational capabilities of local tourism businesses [2] Group 2: Enhancing Visitor Experience - Harbin Bank is creating "tourist stations" at its branches to provide services like mobile charging, temporary resting areas, first aid kits, and drinking water to enhance the visitor experience [3] - The bank aims to ensure seamless payment services through optimized branch layouts and self-service equipment, facilitating easy access to financial services for tourists and residents [2][3] - The bank's focus on customer service includes developing specialized financial solutions tailored to the needs of tourism enterprises, thereby enriching the offerings at Harbin Ice and Snow World [3]