■本报记者 黄力辉 田耿文 夏秋之交，"冰城"哈尔滨气候宜人。8月31日，"哈尔滨银行2025哈尔滨马拉松"赛事活动成功举行，吸 引了海内外3.5万名跑友参赛。 办一场赛，游一座城。美团数据显示，赛事前后一周，赛道周边餐饮酒店搜索量同比上涨一倍至三倍。 比赛过程中，参赛选手在纵情奔跑的同时，还欣赏到沿途欧陆风情的老建筑，品尝马迭尔冰棍、红肠、 大列巴等特色美食，真正实现了"景中有赛，赛中有景"。 作为哈尔滨马拉松的倡导者、推动者与支持者，哈尔滨银行自2016年起，已连续七届冠名支持哈尔滨马 拉松赛事，也让更多的国内外跑友深度感受"冰城夏都"的独特魅力，通过"跑一场马，识一座城"，助力 提升哈尔滨的城市美誉度。 哈尔滨银行安发支行信贷业务负责人告诉《农村金融时报》记者："在支持体育赛事的同时，我行还制 作了系列旅游宣传品，在各旅游景区和我行所辖网点发放，让各地游客感受到'奥运冠军之城''双亚冬之 城'的热情和魅力。" 事实上，为推动产业发展，哈尔滨银行早在三年前就出台《支持地方经济社会高质量发展百项措施》， 通过强化政银合作，积极扶持优质文体旅企业，针对不同经营主体和场景，提供流动资金贷款、供应链 金融反向保理 ...

Core Viewpoint - The article highlights the significant role of Harbin Bank in supporting the development of the tourism industry in Harbin, particularly through financial services tailored for the Harbin Ice and Snow World and related projects, contributing to the city's appeal as a summer tourist destination [1][2][3] Group 1: Financial Support and Initiatives - Harbin Bank has provided a credit line of 1 billion yuan and disbursed 320 million yuan in loans to support the construction of the Four Seasons Ice and Snow project at Harbin Ice and Snow World [1] - The bank has issued a total of 3.268 billion yuan in credit to the ice and snow tourism sector, supporting 21 enterprises, and has allocated 125 million yuan since the beginning of the year [2][3] - The bank's initiatives include offering various financial products such as working capital loans and supply chain finance to enhance the operational capabilities of local tourism businesses [2] Group 2: Enhancing Visitor Experience - Harbin Bank is creating "tourist stations" at its branches to provide services like mobile charging, temporary resting areas, first aid kits, and drinking water to enhance the visitor experience [3] - The bank aims to ensure seamless payment services through optimized branch layouts and self-service equipment, facilitating easy access to financial services for tourists and residents [2][3] - The bank's focus on customer service includes developing specialized financial solutions tailored to the needs of tourism enterprises, thereby enriching the offerings at Harbin Ice and Snow World [3]