2月25日，新春佳节刚过，广州市高质量发展大会如期而至。"新春第一会"，引发市场广泛关注。 马场地块出让公告显示，马场地块起始价186.44亿元，名义起拍楼面价3.29万/平方米。其总用地面积约19.45万平方米，出让宗地面积17.4万平 方米，计容总建面56.7万平方米，涵盖二类居住、商业、中小学等多种用地性质。 广东省住房政策研究中心首席研究员李宇嘉表示，从地段上看，马场地块位于珠江新城东区，被称为珠江新城最后一块"宝地"，其价值不仅在 于区位，更在于稀缺性、规划定位与城市功能的叠加。 因此，其出让工作提上日程后的一举一动备受关注，竞拍当日更是吸引了越秀、华润、保利等多家开发商参与角逐。这宗地块的成交也成为广 州总价第二的项目，住宅楼面价则刷新新高突破8万元/平方米，成功登顶广州楼面价榜首。 马场片区位于广州市天河区核心地段，北至黄埔大道，南抵花城大道，东临华南快速干线，西接马场路，处于珠江新城、琶洲CBD、广州国 际金融城的几何中心，是广州中央活力区空间缝合与功能升级的战略支点。 整体来看，这是一个融合了超高端消费、顶级商务、生态宜居和公共文化的未来城市样板。根据最新规划，马场的总体定位是"人民文体新客 ...

2月25日，广州天河区黄埔大道以南、马场路以东地块北侧（T2026-030）（即马场地块）开始竞价，共 8家企业报名。其中，越秀、保利、华润、珠实、广建、地铁、城投7家企业参与竞价。经过243轮竞 价，最终越秀公司竞得该地块，成交总价236.0365亿元（溢价49.60亿元，溢价率26.60%），折合居住 成交楼面地价8.5489万元/平方米，创下广州楼面单价新高。 作为珠江新城—金融城—琶洲"黄金三角"的关键拼图，马场地块是广州锚定"全球活力城市"目标、激活 核心区能级的关键落子。随着其摁下焕新"快进键"，一个更富活力、更有魅力、更具竞争力的广州中央 活力区正呼之欲出。 据介绍，马场地块采用"政府主导、企业协同、市场化运作"的联动机制，由政府指定实施主体完成前期 工作，最终形成产权清晰、配套完善的"净地"，交由土地储备机构收储及出让。在这一机制下，各方各 司其责、充分发挥优势，为项目推进提速增效，充分彰显广州在土地管理机制创新上的示范性。 这一低效用地再开发实践，是广州在城市治理现代化、空间价值最大化方面的持续探索，为超大特大城 市存量用地再开发提供了行之有效的解决方案。 释放市场信心稳步回升信号 广州赛马 ...

2月25日，广州开年重磅土拍结果揭晓！ 【导读】珠江新城马场地块以总价236亿元由越秀集团成功竞得 备受瞩目的珠江新城马场地块经过243轮竞价，最终以总价236亿元由越秀集团成功竞得，创下了广州 2010年以来拍地成交总额最高纪录，更以超8.5万元/平方米的楼面价刷新广州单价地王纪录。 根据克而瑞数据，越秀集团在2025年于广州公开市场投入106亿元竞得10宗地块，拿地金额位居行业第 一，占全市涉宅用地成交总额超五分之一。 值得注意的是，豪宅市场向来是楼市的风向标。业内人士表示，在近期行业政策持续优化的背景下，此 次核心区稀缺地块的成功出让，也释放出房地产市场企稳回暖的积极信号，对稳定和提振市场信心具有 重要意义。 业内人士表示，放眼全国，一线城市成熟CBD已无同量级可开发用地，马场地块是少有的集高端商 业、办公、居住、生态、民生配套于一体的全业态复合型大体量优质资产。 作为核心区的稀缺宅地，马场地块吸引了保利、越秀、华润、招商、珠实、广州地铁、广州城投、广州 建筑等多家央国企参与角逐，战况激烈。 越秀集团指出，从开发价值来看，马场地块也是全国少数能实现"单一地块带动城市能级跃升"的标杆项 目。据测算，项目成 ...

马场地块是否会突破亚运城地块的价格，登上广州宅地成交总价TOP1？记者正在持续关注。 来源：羊城晚报 编辑：王静 2月25日，广州天河区马场地块（1期地块）以186亿元总价出让，吸引了保利、越秀、华润、广州城投、广州建筑、珠江实业、广州地铁等实力房企竞相 争夺。 从上午10点开始报价至下午3点27分，已经有157轮报价。 截止下午5点53分，广州天河区马场地块（1期地块）报价突破230亿元，不仅在楼面单价上成为广州史上最高楼面单价，在总价上，也冲上广州宅地成交 总价第二名。 截至目前，广州宅地成交总地价前5名分别是：番禺亚运城地块（255亿元）、天河马场地块（230亿，持续竞价中）、番禺长隆万博地块（197亿元）、荔 湾广船地块（188亿元）、天河南方面粉厂地块（186亿元）。 （了解详情） ...

截至发稿，马场地块竞价已经超过130轮，总价已经达到213.24亿元，这意味着马场地块很有可能刷新 广州总价"地王"的记录。从最新的竞价轮次来看，主要参与应价的有保利、越秀和广州城投。 根据出让公告，马场地块起始价186.44亿元，名义起拍楼面价3.29万元/平方米。其总用地面积约19.45 万平方米，出让宗地面积17.4万平方米，计容总建面56.7万平方米，涵盖二类居住、商业、中小学等多 种用地性质。此外，这宗地块还将引入一家高端时尚百货运营企业。 对于商业项目，出让公告要求项目建成后，竞得人须自持全部物业，自持年限与土地出让年限一致，自 持物业需整体确权。此外，竞得人须在合同签订后一个月内与天河区政府签订《产业协议》，主要内容 为总投资额为不低于人民币60亿元且需引进一家高端时尚百货运营企业，项目建成运营后6年内，销售 贡献累计不低于300亿元。 此外，项目还将引入一家计容建面不低于4.5万平方米的国际知名五星级酒店以及同品牌酒店式公寓， 项目建成运营后的6年内，经营产值贡献累计不低于20亿元。 21世纪经济报道记者吴抒颖 广州开年的土拍大戏2月25日正式上演，珠江新城马场地块进入竞价阶段。 这宗地块吸引 ...

据悉，马场地块建于1992年，最初作为经营性赛马场赛事用地，见证了广州赛马文化的辉煌。广州赛马 场停止运营后，这片土地逐渐转为汽车、家居、餐饮等经营场所。当前的马场地块，作为珠江沿岸高质 量发展带与科教发展走廊板块联动的战略支点，承载着链接珠江新城CBD和金融城的重要使命。目 前，珠江新城东区与金融城西区之间，城市界面与配套尚未充分融合。围绕功能定位、公服设施、交通 承载能力三个方面，马场地块及周边片区将打造成为连接珠江新城CBD和金融城的桥梁及中心地带， 通过优化用地功能，置入优质产业，创造市民共享的"公园+体育"活力空间，推动空间重构、功能重组 与价值重塑，实现从低效用地向高质量发展示范区的根本转变，助力广州建设引领湾区发展的中央活力 区和国际消费中心。 从商业方面来看，目前珠江新城商圈的大型商业体主要集中在新中轴线附近，包括广州K11、天汇广场 IGC等。而马场地块所在的珠江新城东区，目前尚未形成明显的商业集聚效应。马场地块改造完成后， 将有望改变这一状况。根据地块规划，将以生态花园办公与高端商务总部为载体，打造多元活力的商务 新高地。引入"顶奢百货+高端酒店+特色体验"一体化消费链，集聚高端商业资源及 ...

Core Insights - The "Macho Land" in Zhujiang New Town is nearing the listing for transfer, with a significant compensation plan recently disclosed, marking a major step in its development [1][8] - The total compensation amount for the land is approximately 10 billion yuan, positioning it among the highest in urban renewal projects across China [1][11] - The land, covering an area of 362,000 square meters, is expected to become a strong contender for the title of "land king" in Guangzhou due to its prime location [1][10] Compensation Plan - The compensation plan involves a total of about 10 billion yuan, with approximately 6.64 billion yuan allocated to shareholders after deducting taxes and necessary expenses [1][9] - The compensation will be distributed among shareholders based on their ownership ratios, with the largest shareholder, Guangzhou Yuecheng Investment, set to receive around 3.31 billion yuan [8][9] - The plan allows shareholders to choose to purchase the redeveloped properties, providing both immediate cash benefits and long-term value sharing [9][10] Development Timeline - The voting on the compensation plan is scheduled for November 26, 2025, which will further advance the land's listing process [1] - The area has seen commercial shops vacate since late last year, indicating readiness for demolition and land preparation for future development [3][6] - The project is expected to accelerate in 2024, with the land included in the pilot project for low-efficiency land in Tianhe District [9][10] Market Context - The land's strategic location at the intersection of Zhujiang New Town and Financial City enhances its value, making it a prime area for luxury residential developments [10][12] - Recent sales in the vicinity, such as the Poly Yuexi Bay project, have demonstrated high demand, with sales exceeding 10 billion yuan on the first day of opening [10][12] - Experts suggest that while the land's scarcity will maintain its value, developers should consider phased development to mitigate potential oversupply risks in the luxury market [10][12]

Core Insights - The "Macho Land" in Zhujiang New Town, known as the "last treasure land," is moving closer to being auctioned off, with a significant compensation plan recently disclosed [2][5] - The total compensation amount for the land is approximately 10 billion yuan, ranking among the top in urban renewal projects across the country [2][5] - The land, covering an area of 362,000 square meters, is expected to become a strong contender for the title of "land king" in Guangzhou [2][5][10] Compensation Details - The compensation plan involves a total of about 10 billion yuan, with approximately 6.64 billion yuan allocated to shareholders after deducting taxes and necessary expenses [2][5][8] - The main shareholder, Guangzhou Yuecheng Investment Operation Co., Ltd., holds 49.85% of the shares, which corresponds to about 3.31 billion yuan in compensation [5][8] - The compensation structure allows shareholders to choose to purchase the redeveloped properties, providing both immediate cash benefits and long-term value sharing [8] Development Timeline - The voting on the compensation plan is scheduled for November 26, 2025, which will bring the land closer to being listed for auction [2][5] - The project is expected to accelerate in 2024, with the land included in the pilot project for low-efficiency land in Tianhe District [8][9] Market Context - The land's strategic location between Zhujiang New Town and Financial City enhances its value, making it a prime area for luxury residential developments [10] - The surrounding area has seen significant real estate activity, with a recent project achieving over 10 billion yuan in sales on its opening day, indicating strong market demand [10]

Core Insights - The "Macho Land" in Zhujiang New Town is nearing the auction process, with a significant compensation plan recently disclosed, marking a critical step in its development [1][8] - The total compensation amount for the land is approximately 10 billion yuan, positioning it among the highest in urban renewal projects across China [1][11] - The land, covering an area of 362,000 square meters, is expected to become a competitive "land king" in Guangzhou due to its prime location and development potential [1][10] Compensation Plan - The compensation plan involves a total of about 10 billion yuan, with approximately 6.64 billion yuan allocated to shareholders after deducting taxes and necessary expenses [1][9] - The compensation will be distributed among shareholders based on their ownership ratios, with the largest shareholder, Guangzhou Yuecheng Investment, set to receive around 3.31 billion yuan [8][9] - The plan allows shareholders to choose to purchase the redeveloped properties, providing both immediate cash benefits and long-term value sharing [9][10] Development Timeline - The voting on the compensation plan is scheduled for November 26, 2025, which will further advance the land's auction process [1] - The area has seen a gradual evacuation of existing businesses since late last year, with preparations for demolition and land leveling underway [3][6] - The project is expected to accelerate in 2024, with the land included in the pilot project library for low-efficiency land in Tianhe District [9][10] Market Context - The "Macho Land" is strategically located at the intersection of Zhujiang New Town and Financial City, making it a prime area for high-end residential developments [10][12] - Recent sales in the vicinity, such as the Poly Yuexi Bay project, have demonstrated strong market demand, with sales exceeding 10 billion yuan on the first day of opening [10][13] - The area's concentration of luxury properties raises concerns about potential oversupply, suggesting a phased development approach may be prudent for future developers [10][13]