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俄罗斯葡萄酒抢滩中国市场,起泡酒上半年对华出口激增引关注!
Sou Hu Cai Jing· 2025-07-28 14:10
近期,全球葡萄酒贸易格局正经历着重大变化,而俄罗斯葡萄酒在此背景下异军突起,尤其是在亚洲市场,其增长势头尤为强劲,引起了广泛关注。 数据显示,2025年上半年,俄罗斯葡萄酒对中国的出口量实现了显著增长。众多俄罗斯葡萄酒品牌纷纷进军中国市场,其中起泡酒尤为受欢迎,成为了市 场的明星产品。这一趋势不仅体现在数量的增加上,更体现在质量的提升和多样化的选择上。 据俄罗斯农产品出口发展中心(Agroexport)公布的数据,与2024年同期相比,2025年上半年俄罗斯葡萄酒的出口额增长了19%,出口量则上升了16%。 具体而言,今年上半年,俄罗斯共向中国出口了1800吨葡萄酒,总价值达到260万美元。相比之下,去年同期出口量为1500多吨,出口额为约220万美元。 这一增长不仅反映了中国市场的强劲需求,也体现了俄罗斯葡萄酒在提升品质和扩大市场方面所做的努力。 然而,值得注意的是,尽管出口额和出口量均有所增长,但并非所有出口的葡萄酒都是高端精品。从均价来看,约为1.4美元/升,这一价格水平显示出俄 罗斯葡萄酒在中国市场主要走的是亲民路线,而非高端市场。 在中国、哈萨克斯坦和土耳其这三个主要进口俄罗斯葡萄酒的国家中,中国的 ...
对华出口量增长近27倍,俄罗斯起泡酒批量涌入中国市场
Sou Hu Cai Jing· 2025-07-28 09:13
Core Insights - The Russian wine industry is experiencing significant growth, particularly in the Asian market, with a notable increase in exports to China [2][5][10] - The export volume of Russian wine to China surged dramatically, especially in the sparkling wine category, indicating a shift in trade dynamics [6][12] Export Performance - In the first half of 2025, Russian wine exports reached 1,800 tons valued at $2.6 million, marking a 19% increase in export value and a 16% increase in volume compared to the same period in 2024 [3] - The average export price of Russian wine is approximately $1.4 per liter, suggesting a significant presence of lower-quality wines in the export mix [3] Market Dynamics - China, Kazakhstan, and Turkey are the top three importers of Russian wine, with China emerging as a key market despite challenges such as brand recognition and intense competition [5][10] - The demand for Russian sparkling wine has risen internationally, with exports to China alone increasing nearly 27 times in volume and 16 times in value compared to the previous year [6] Comparative Analysis - In the first half of 2025, Russia ranked fourth among the top five countries exporting sparkling wine to China, with a staggering 2,671% increase in import volume and 1,608.5% increase in import value [8] - The Russian sparkling wine brand Abrau-Durso is making efforts to enhance its product quality and brand awareness in the Chinese market [9] Strategic Outlook - The geographical proximity of China to Russia and its vast market potential make it a critical battleground for Russian wine exports [10] - The ongoing growth in Russian sparkling wine exports and the exploration of new markets indicate a strategic transformation for Russian exporters, aiming to increase their international market share [12]