Summary of Petty Co. Conference Call Company Overview - **Company**: Petty Co. - **Industry**: Pet food and snacks Key Points and Arguments Financial Performance - **Q2 Revenue Decline**: Revenue decreased by 14-15% due to tariffs, but shipment volume only dropped by a few percentage points, primarily because the company absorbed some tariffs at its Southeast Asian factories by lowering ex-factory prices [2][3] - **Gross Margin Improvement**: Despite lower ex-factory prices, gross margin increased due to effective cost control, stable raw material prices, improved processing capabilities in Cambodia, and the depreciation of the Vietnamese dong [2][3] Production and Capacity Expansion - **Future Capacity Plans**: Petty Co. plans to increase production capacity by 2,000 tons in Vietnam by the end of 2025 and by 3,000 tons in Cambodia by the end of 2026, bringing total capacity to over 31,000 tons, primarily for pet snacks [2][6][7] - **Focus on New Markets**: The company aims to expand into new markets outside the U.S., including Europe, Canada, high-income countries in South America, and Australia, through partnerships with large supermarkets and participation in trade shows [2][7][8] Product Development - **New Product Launches**: The company has received production approval for a new baked grain product, which is currently in trial sales online. If successful, it will be promoted to offline supermarkets and new retail channels [2][9][10] - **Market Potential**: High-quality wet food has significant market potential domestically, while other new products like health-focused freeze-dried food face challenges in achieving high sales volumes [2][10] Sales and Marketing Strategy - **Sales Expense Management**: Sales expenses are expected to remain around 30% for the year, with concentrated spending around key sales events like Double Eleven [2][11] - **Online Sales Performance**: The majority of revenue comes from platforms like Tmall and JD.com, with a repurchase rate of nearly 40% for flagship products [2][12] Market Dynamics - **U.S. Market Volatility**: Annual purchasing patterns from U.S. customers show fluctuations due to the pandemic, with significant orders typically concentrated in Q2 and Q3 [2][5] - **Tariff Impact**: The company faces a heavy tariff burden of over 50% for exports to the U.S., but is working to mitigate this by expanding into non-U.S. markets and increasing its New Zealand operations [2][20][21] Competitive Landscape - **Domestic Market Position**: In the domestic market, Petty Co. has a higher proportion of snack sales compared to staple foods, with a diverse product range catering to both mid-range and high-end market demands [2][22] Future Outlook - **Profitability Goals**: The company expects to reach breakeven in its domestic brand business when sales scale reaches around 700-800 million yuan, but needs to achieve around 1 billion yuan to consider profitability [2][18] - **Dividend and Share Buyback**: In 2025, the company distributed over 80 million yuan in dividends, with plans to maintain similar levels if profitability improves [2][19] Additional Insights - **New Zealand Operations**: The New Zealand factory, with an annual capacity of 40,000 tons, is focused on staple products and is expanding its market reach to Europe and the U.S. [2][15] - **Product Strategy**: The company emphasizes developing unique recipes for snacks while collaborating with external partners for staple food formulations [2][13] This summary encapsulates the key insights from the conference call, highlighting Petty Co.'s financial performance, production plans, market strategies, and future outlook.

Core Viewpoint - Petty Co. has no plans to build a factory in Hainan and will focus on launching new products in key growth categories in the second half of 2025 [2]. Group 1: Product Development and Innovation - In the second half of 2025, Petty's key brand, Jueyan, will continue to introduce more new products focusing on four high-growth categories: staple foods, chewable snacks, canned staple foods, and health freeze-dried products [2]. - The Wenzhou factory's baking grain production line is now ready for formal production, and the company will fully promote the channel development for baking grain products [2]. Group 2: Strategic Planning - The company currently has no plans to establish a factory in Hainan [2].