Core Insights - The housing rental industry is experiencing a solidification of scale levels, with leading companies showing significant differences in growth rates and operational performance [2][6]. Industry Overview - As of September 2025, 30 sample housing rental companies have opened over 1.5 million units, with a median of 26,400 units per company, indicating that most brands are still in small-scale operations [5]. - State-owned enterprises like China Resources and Poly have opened 399,800 units, accounting for 25.8% of the total, leveraging policy resources and cost advantages to excel in the rental housing sector [5][6]. Company Performance - Major rental companies such as Vanke and Longfor have reported varying degrees of growth in their operational scales, with increases ranging from 2.4% to 18.2% compared to the end of the previous year [5][6]. - Vanke's rental business reported a half-year revenue of 1.8 billion yuan, a 4% increase year-on-year, while Longfor's revenue was 1.24 billion yuan, reflecting a 5.3% decline [9]. Revenue Trends - Among the monitored sample companies, 67% achieved year-on-year revenue growth, with increases ranging from 3.3% to 138% [8]. - The rental income of companies varies significantly, from 0.5 million yuan to 2.7 billion yuan, highlighting disparities in development [8]. Operational Metrics - Companies like Vanke and Longfor maintain high occupancy rates above 90%, indicating robust operational performance [6]. - The average daily room rate has increased by 1%, contributing to a 5% rise in average revenue per room [10]. New Projects and Market Dynamics - During the reporting period, 22 new rental projects were launched, showing a slight decrease from the previous period, but the supply side remains strong [11]. - The new projects are concentrated in first-tier cities, which account for 36.4% of total projects, driven by strong rental demand and supportive policies [14]. Strategic Partnerships - Vanke has successfully partnered with state-owned enterprises to expand its project portfolio, exemplified by the recent launch of a project in Jinan with 2,252 units [15][16]. - This collaboration model addresses the operational challenges faced by state-owned enterprises while providing rental companies with low-risk expansion opportunities [16].

Core Insights - The report indicates that housing rental companies are showing significant development in scale expansion and operational efficiency under the backdrop of continuous policy support [6][8]. Group 1: Market Expansion - In the recent report, 22 new rental projects were opened by sample companies, marking a substantial increase compared to the previous reporting period, indicating a vibrant supply side in the housing rental market [2]. - The sample companies are strategically focusing on cities with high market demand and population density, primarily in economically active regions such as the Yangtze River Delta, Pearl River Delta, and central core cities [4]. Group 2: Company Performance - Vanke's rental division, Vanke Boyu, has achieved a management scale of 262,000 rooms, with a rental rate of 95.6% and a customer satisfaction rate exceeding 95% [8]. - The company has also reported a significant reduction in customer acquisition costs, with self-owned channels accounting for 88.5% of customer acquisition [8]. Group 3: Diverse Product Offerings - The new projects launched include a variety of product types such as white-collar apartments, talent apartments, hotel apartments, large rental communities, and guaranteed rental housing, catering to different residential needs [5]. Group 4: Investment Trends - The long-term rental apartment investment market is experiencing diverse participation, with entities like AIA Insurance and local state-owned enterprises actively engaging in asset acquisitions [12][14]. - AIA Insurance's acquisition of the Yumi Community in Shanghai, which offers 2,252 guaranteed rental units, exemplifies the growing interest in long-term rental assets [13]. Group 5: Future Outlook - The continuous encouragement of policies is enhancing the market's recognition of the value of long-term rental apartment assets, attracting diverse capital, including insurance and state-owned enterprise funds [14][15]. - The improvement of exit mechanisms such as REITs is expected to invigorate the long-term rental apartment investment market, potentially attracting more capital and driving industry scale expansion and operational upgrades [15].