Core Insights - The article highlights the growing trend of "silver economy" in Tongzhou District, where the elderly are shifting from traditional "elderly care" to "enjoying old age" with diverse consumption patterns [1][2][7] Consumption Trends - The average annual growth rate of consumption among pure elderly households in Tongzhou has reached 6.2% over the past three years, surpassing the overall resident growth rate of 5.1% [1][2] - Medical care has become the dominant consumption area, with 59.2% of respondents prioritizing it over other categories like food and daily necessities [2] - Elderly consumers are increasingly rational, with 80.3% prioritizing price and 69.2% focusing on quality when making purchases [2][3] Product Preferences - Elderly consumers show a strong preference for health-related products, with food items (78.63%) and health care products (42.31%) being the most frequently purchased categories [3] - The demand for lifestyle services and educational activities is also significant, with both categories accounting for 38.89% of consumption [4] Online Shopping Behavior - There is a notable increase in online shopping among the elderly, with 52.8% of younger seniors occasionally shopping online and 25.7% doing so regularly [4] - Many elderly individuals seek assistance from their children when navigating online shopping, especially for unfamiliar products [4][5] Challenges in Silver Economy - Despite the positive momentum in the silver economy, challenges remain, such as the mismatch between diverse consumer needs and the supply of products and services [7][8] - The government is working on optimizing supply through innovation and targeted services, including the development of specialized products for the elderly [7][8] Community and Institutional Support - The Tongzhou District has established various community support systems, including 7 regional elderly service centers and 196 service stations, to enhance service delivery [10] - The district is also focusing on attracting professional talent in elder care and related fields to support the growing demand [10] Engagement and Cultural Activities - The district is promoting active participation of the elderly in consumption and service provision through community activities and product experience events [11] - Collaborative efforts with neighboring regions aim to expand the scope of elderly care services, enhancing the overall quality of life for seniors [11]