历史街巷 老巷新生 烟火漫享 焕然一新的水陆寺巷与弥陀寺巷，在这个假期凭借创意与活力惊艳亮相。水陆寺巷"水陆集日·走街 串巷"元旦市集，汇聚美食、文创、非遗展示，并打造宠物友好空间，以多元消费场景聚拢人气。弥陀 寺巷则以"弥新巷往"为主题，复古乐队演奏、街头即兴表演与巷内的欢声笑语、升腾烟火交织，让这条 古老街巷瞬间变身为年轻人争相打卡、全家出游乐享元旦的欢聚胜地。 元旦假期，京口区各大景区、历史文化街区和商业综合体精心策划系列文旅活动，以"传统文化 +沉浸体验+都市烟火"多元模式，成功营造出浓厚喜庆的节日氛围，吸引众多市民游客畅游其间，乐享 假期。 商圈联动 全城欢动 共庆元旦 焦山景区 山水雅韵 翰墨迎新 焦山景区内，一场"古韵三重奏"在鹤园悠然奏响。二胡的婉转、古筝的灵动、竹笛的洒脱，在长江 清风与满山翠色的映衬下流淌，让游客在自然山水间沉醉于国乐之美。与此同时，焦山碑刻博物馆举办 的"桃符新题·春风有信"贺岁书法展持续火热。一幅幅精品力作联袂呈现，楷书端庄、行书流畅，于笔 墨雅韵间传递着新春的吉庆与祝福，引来书法爱好者驻足品评。 北固山景区 三国风云 沉浸穿越 北固山景区化身为大型三国主题沉浸式乐园。 ...

1月4日，记者从静安区文化和旅游局获悉，2026年元旦假期，紧扣"策马迎新 邂逅静安"核心主题，静安区深度融合海派文化底蕴与马年生肖意蕴， 以"文旅+非遗+消费+科技"四维联动为引擎，精心打造覆盖全龄段、贯穿全时段、渗透全场景的百余场高品质文旅活动，构建起"处处是景、时时可玩"的 假日生态。 同时，静安区构建立体化宣传矩阵，元旦假日宣传累计曝光量达222.8万次，持续放大"静安=元旦迎新核心目的地"的品牌认知。全周期传播精准触 达，推出三天两晚CityWalk线路，邀请中外优质达人实地探访，发布体验内容累计阅读量超10万次；整合资源布局春节宣传，实现跨年宣传无缝衔接。数 字化赋能拓宽渠道，与大众点评等平台深度合作，推出线下文旅路线宣传手册，线上话题曝光量达1.7亿。品牌价值持续沉淀，以"旅超"活动为纽带，串 联核心资源，彰显静安"国际范"与"烟火气"并存的独特魅力，让"策马迎新，邂逅静安"品牌形象深入人心。 此次元旦假期，静安区以文化为魂、以融合为翼、以创新为径，不仅为市民游客献上了一场兼具温度与质感的新年盛宴，更以广泛的品牌影响力，彰 显了文旅融合对区域发展的强劲拉动作用。 未来，静安将持续深化文旅商体展联 ...

Group 1: Overall Market Performance - Hangzhou's cultural tourism market experienced a significant boost during the 2026 New Year's holiday, attracting 6.6019 million visitors and generating ticket revenue of 79.9778 million yuan, with a 15.9% year-on-year increase in visitors from outside the city [1] - The average hotel booking volume in Hangzhou surged by 280% year-on-year on New Year's Day, with overnight visitors reaching 1.032 million, marking a 7.1% increase [2] Group 2: Consumer Trends and Preferences - The search volume for "New Year travel" increased by 125% year-on-year, with the post-00s demographic making up 39% of travelers, indicating a strong preference for experiential and ceremonial activities [3] - Personalized cross-year packages offered by local inns, featuring activities like bonfire parties and tea gatherings, achieved an average occupancy rate of 75.76% [2] Group 3: Cultural and Entertainment Activities - Various cultural events and markets, such as the "New Year Treasure Hunt" and traditional performances, attracted over 90,000 participants, showcasing the city's rich cultural heritage [4] - The integration of food, non-heritage activities, and local markets created a vibrant atmosphere, enhancing the overall visitor experience during the holiday [4] Group 4: Winter Sports and Activities - The cold weather and snowfall led to a surge in winter sports tourism, with ski resorts in nearby areas seeing a 930% increase in orders, while local ski venues also performed well [5] - Hangzhou's ice and snow amusement parks received approximately 33,000 visitors during the holiday, reflecting the growing popularity of winter activities [5]