Core Insights - The global fast-moving consumer goods (FMCG) market is undergoing significant transformation, driven by health consciousness, digitalization, and channel innovation [1][11] - The market is expected to grow from 12.8 trillion USD in 2023 to 17.5 trillion USD by 2030, with China's FMCG market projected to reach 81,761 billion CNY by 2025 [2][25] Market Overview - The FMCG market has shown consistent growth, with China's market size increasing from 52,181 billion CNY in 2019 to an estimated 81,761 billion CNY in 2025 [2][25] - Emerging markets like China and India are experiencing rapid growth, while mature markets like the US and Europe show stable growth patterns [3][4] Industry Trends - Health and sustainability are becoming key trends, with consumers increasingly prioritizing health-related attributes in their purchasing decisions [4][10] - Digitalization is reshaping the industry, with companies leveraging big data and AI for targeted marketing and supply chain optimization [5][9] Competitive Landscape - Leading companies like Nestlé and Procter & Gamble maintain strong market positions through brand loyalty and efficient supply chain management [6][7] - New brands are emerging by focusing on health-oriented products and utilizing social media for marketing [6][8] Strategic Responses - Companies are innovating products to meet health trends, such as low-sugar beverages and personalized nutrition solutions [8][9] - There is a strong emphasis on expanding into new channels, including e-commerce and instant retail, to enhance market reach [9][10] Future Outlook - Technological advancements, particularly in AI and IoT, are expected to drive significant changes in the FMCG sector, shifting from experience-driven to data-driven operations [9][10] - Sustainability initiatives are likely to reshape the industry, promoting circular economy practices and reducing carbon footprints [10]

Industry Overview - Fast-Moving Consumer Goods (FMCG) are defined as products with high consumption frequency and short usage duration, including personal care, home care, food and beverages, and tobacco [1][2] - The FMCG industry is a significant part of the economy, with stable demand projected to grow in China, reaching 81,761 billion yuan by 2025 [1][21] Market Status - The global FMCG market is expected to grow from $12.8 trillion in 2023 to $17.5 trillion by 2030, with China's market size reaching 68,072 billion yuan in 2023 [2][21] - Growth drivers include increased consumer purchasing power and the rise of e-commerce, while traditional categories face saturation and demand fluctuations [2][22] - Regional differences are notable, with rapid growth in the Asia-Pacific region and a mature market in Europe and the U.S. focusing on quality and sustainability [2][24] Consumer Demand Trends - Consumer demand is characterized by three main trends: health consciousness (55% preference for low-sugar, low-salt products), personalization (15% sales from customized skincare by L'Oréal), and convenience (12% growth in ready-to-drink coffee) [2][24][29] Development Trends - Health and sustainability are driving product innovation, with companies investing in health product development and biodegradable packaging [2][31][34] - Digitalization and smart technologies are enhancing marketing precision and supply chain efficiency, with companies like Perfect Diary leveraging big data for improved customer retention [2][36][37] - The integration of online and offline channels is becoming prevalent, with O2O models and instant retail gaining traction [2][29] Competitive Landscape - Leading companies dominate the market through brand strength, channel access, and supply chain efficiency, while emerging brands are carving niches through targeted marketing [3][21] - Cross-industry collaborations are emerging as a trend, enhancing customer engagement and retention [3][21] Corporate Strategies and Future Outlook - Companies are focusing on product innovation, brand building, channel expansion, and supply chain optimization to capture growth opportunities [3][5] - Future industry transformation will be driven by technological advancements, with AI and blockchain enhancing operational efficiency and product quality [3][5]