Core Viewpoint - The event "Yimin Chuxin Community Action, Bright Health Life Festival" marks a significant initiative by Bright Dairy to promote health and wellness in communities, emphasizing the company's commitment to quality dairy products and public welfare [1][3]. Group 1: Event Overview - The festival was launched on September 27 in Shanghai, featuring notable figures such as volleyball coach Lang Ping and executives from Bright Dairy, highlighting a blend of quality experience, public welfare, and international exchange [1][3]. - Bright Dairy's Chairman Huang Liming announced the introduction of the "Bright Health Life Festival," aimed at closely engaging with consumers and promoting health concepts through community outreach [3][17]. Group 2: Product Launch - During the event, Bright Dairy unveiled a new health product series that addresses contemporary consumer needs for sugar control, calcium supplementation, and convenient nutrition, covering a wide range of health concerns [3][14]. - The six new products include low GI flavored yogurt, reduced sugar probiotic series, and various nutritional formula milks, reflecting a deep understanding of national health demands [14]. Group 3: Community Engagement - The "Yimin Chuxin" initiative has reached over 213,000 communities, distributing 18.67 million servings of fresh milk and conducting over 300,000 public welfare activities in the past year [17]. - The festival also featured interactive health sessions led by Lang Ping, promoting practical health knowledge and encouraging community participation in healthy living [5][10]. Group 4: Cultural Exchange - The event included a cultural exchange with the "Moslian Health Life Festival" from Bulgaria, showcasing international health practices and fostering cross-cultural interactions through sports activities [12][18]. - The collaboration with Bulgarian representatives highlighted the importance of global health insights and community spirit in promoting wellness [12].

Core Insights - The "Yimin Chuxin Community Action, Bright Health Life Festival" was launched in Shanghai, emphasizing the integration of quality experience, public welfare, and international exchange to promote a new journey towards national health [2][4][14] Group 1: Event Overview - The event featured notable figures such as volleyball coach Lang Ping and leaders from Bright Dairy, highlighting the company's commitment to community engagement and health promotion [2][4] - The festival aims to deliver health concepts directly to consumers through large-scale community activities, marking the launch of the "Bright Health Life Festival" [4][14] Group 2: Product Launch - Bright Dairy unveiled a new health product series that addresses contemporary consumer needs in areas such as sugar control, calcium supplementation, and convenient nutrition [4][15] - The six new products include low GI flavored yogurt, reduced sugar series, and various nutritional formula milks, reflecting a deep understanding of national health demands [15] Group 3: Community Engagement - The "Yimin Chuxin" initiative has reached over 213,000 communities, distributing 18.67 million servings of fresh milk and conducting over 300,000 public welfare activities in the past year [14] - The initiative aims to continue expanding its impact, focusing on innovation and community support [14][17] Group 4: Cultural Exchange - The event also featured cultural exchanges with the Bulgarian delegation, enhancing international ties and sharing health insights from the "Longevity Village" [12] - Activities included sports interactions that fostered cross-cultural engagement and promoted health awareness [12] Group 5: Future Commitment - Bright Dairy plans to maintain its commitment to quality and health, aiming to deliver high-quality products and health care to more families [17] - The company emphasizes its role in contributing to the "Healthy China" initiative through ongoing community support and innovative product offerings [17]

Core Points - The "Yimin Chuxin Community Action, Bright Health Life Festival" was launched in Shanghai, emphasizing the integration of quality experience, public welfare, and international exchange in promoting national health [1][5][31] - The event featured the unveiling of new health products by Bright Dairy, addressing contemporary consumer needs such as sugar control, calcium supplementation, and convenient nutrition [5][26] Group 1: Event Highlights - The event was attended by notable figures including volleyball coach Lang Ping and executives from Bright Dairy, showcasing a commitment to community engagement and health promotion [1][5][11] - Bright Dairy's initiative "Yimin Chuxin" has reached over 213,000 communities, distributing 18.67 million servings of fresh milk and conducting over 300,000 public welfare activities in the past year [32] Group 2: New Product Launch - Six new health products were introduced, including low-GI flavored yogurt and reduced-sugar series, designed to meet the diverse health needs of consumers [26] - The new products reflect Bright Dairy's dedication to quality and consumer health, aiming to support families' health lifestyles [26] Group 3: Cultural Exchange - The event included a cultural exchange with the Bulgarian delegation, highlighting the "Moslian Health Life Festival" and sharing health secrets from the "Longevity Village" [22] - Interactive activities between Chinese and Bulgarian participants fostered cross-cultural health awareness and engagement [22] Group 4: Future Commitment - Bright Dairy plans to continue expanding its community outreach and health initiatives, reinforcing its role in promoting a healthy China [37] - The company aims to deliver quality products and health care to more families, contributing to the overall well-being of the community [37]

Core Insights - The Shanghai Book Fair, an influential annual event in China, opened on August 13, 2023, showcasing new book releases and promoting reading culture [2] - Bright Dairy, a century-old dairy company, partnered with the Shanghai Book Fair as an official strategic partner, enhancing the event with innovative exhibits and product launches [2] Group 1: Exhibition Highlights - Bright Dairy created an immersive cultural experience at the fair with a vibrant exhibition space themed "Happy Reading, Happy Life," attracting significant visitor interest [3] - Interactive areas included photo opportunities with the "Bright Team," a reading habit research station, and a "Energy Supply Station" offering fresh dairy products to attendees [3] - The company also introduced a fun stamp collection activity at its pop-up store, encouraging visitor engagement and enhancing the overall experience [3] Group 2: Product Launches - Bright Dairy collaborated with CITIC Publishing Group to launch a "New Cheese Unlocking, Limited Back-to-School Gift Package," featuring classic dairy products and themed stationery [4] - The company’s mobile "Cultural Supply Station" provided unique cultural consumption experiences during the newly introduced "Reading Night Market" event at the fair [4] Group 3: Cultural Integration - The event featured a themed activity titled "Fragrant Books, Milky City," showcasing three new products that blend dairy and cultural experiences [5] - New products included customized ice pops and upgraded milk products designed to resonate with family reading scenarios, enhancing the connection between dairy and cultural narratives [6] - Bright Dairy's partnership with the Shanghai Book Fair exemplifies the integration of dairy products into daily life, enriching the cultural consumption landscape [6]