Core Viewpoint - The article highlights the successful collaboration between Shanghai's optimized business environment and Bright Dairy's strategic upgrades, showcasing a model for urban development and corporate growth through institutional innovation [1][7]. Group 1: Business Environment and Institutional Innovation - Shanghai has implemented an iterative business environment action plan for eight consecutive years, which has provided a fertile ground for Bright Dairy to capture development benefits from policy optimizations [2][7]. - The "Leading Fresh" strategy of Bright Dairy has been supported by the city's institutional framework, enabling the establishment of a comprehensive modern dairy industry chain from research and development to logistics and service [2][4]. Group 2: Digital Transformation and Technological Advancements - Bright Dairy's digital transformation aligns with Shanghai's evolving business environment, allowing the company to enhance brand renewal and technological upgrades, thus accelerating the traditional dairy industry's shift towards high-end, green, and intelligent production [4][5]. - The company has launched various innovative products, such as the Bright Youbei 5.0 ultra-fresh milk and high-protein fermented milk, to meet diverse consumer needs while transitioning from selling products to offering services through the "Bright Anytime" platform [7][9]. Group 3: Community Engagement and Social Responsibility - Bright Dairy has introduced the first public digital asset in China through the Shanghai Data Exchange, utilizing blockchain technology to innovate public welfare models, which sold out within 10 minutes [5]. - The "Bright Anytime" platform connects 3.5 million family data with urban health service systems, transforming community smart milk stations into nutrition care hubs [5][9]. Group 4: Future Outlook and Strategic Goals - Bright Dairy aims to strengthen its core competitiveness across the entire industry chain while continuously enhancing its operational capabilities through practical feedback that drives policy innovation [9]. - The company plans to solidify its presence in Shanghai, strengthen its position in East China, optimize its national footprint, and maintain a focus on freshness as part of its strategic vision [9].

Group 1: E-commerce Sales Growth - The "618" shopping festival is projected to reach a total e-commerce sales of 855.6 billion yuan in 2025, marking a year-on-year growth of 15.2% [2] - The duration of this year's "618" event has been extended from May 13 to June 18, compared to last year's May 20 to June 18, which may amplify this year's growth [2] - In May 2025, the total retail sales of consumer goods in China reached 41,326 billion yuan, with a year-on-year growth of 6.4%, driven by the "618" promotions and trade-in subsidies [2] Group 2: Dairy Industry Performance - Yili has increasingly focused on the "618" event, reporting a 12.3% year-on-year growth in user purchases on major e-commerce platforms during this period [5] - Yili's infant nutrition products saw a growth of over 33%, while its adult nutrition products topped the e-commerce sales charts [5] - Despite the growth, Yili's revenue in 2024 was 115.78 billion yuan, down 8.2% year-on-year, with liquid milk revenue declining by 3.1% [9][10] Group 3: Market Trends and Challenges - The overall demand in the dairy industry is contracting, with a 2.7% year-on-year decline in total sales across all channels in 2024 [10] - The infant formula market is shifting towards high-end products, with the ultra-high-end segment growing by 13.3% in early 2025, while other segments are experiencing declines [15] - Major brands like Danone and FrieslandCampina reported significant growth in their high-end infant formula products in 2024, indicating a trend towards premiumization in the market [16] Group 4: Pricing Strategies - Discounts in the infant formula market are limited, with brands like Feihe offering minimal promotions, contrasting sharply with aggressive discounting strategies seen in other sectors [13][14] - The fresh milk market is also experiencing limited discounts, with ongoing price wars among brands, but demand remains stable due to supply chain constraints [19][20]