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财经聚焦|“流量”更好变“留量” 小票根何以撬动大消费
Xin Hua She· 2025-11-27 08:36
全运会观赛之余,观众在大湾区来场说走就走的城市漫步;四川省城市足球联赛("川超")球迷在比赛后涌向当地特色美食店;上海演唱会 散场后,观众凭票在咖啡店品尝赠饮并小聚…… 近期,类似场景在多地频频上演。消费者在赛事或演出结束后,并不急着离开,而是沿着票根延伸的路径继续体验城市,小小票根成为激活 消费的"金钥匙"。 小小票根延伸消费链条 不久前,从江西赶来观看全运会赛事的程女士打卡了广州多个地标,还特别游览了广州动物园,因为持赛事票观众可免门票入园。这趟广东 行,她因优惠政策省了不少钱。 全运会期间,广东共有100余家4A级以上景区推出凭票免票、折扣入园等政策。 受赛事活动、票根政策等提振,赛事举办地相关消费增长显著。抖音生活数据显示,全运会开幕首周,广州、深圳餐饮消费同比均增长140% 以上。 "川超"同样火热。来自凉山的球迷罗伟随队到乐山"远征",一边看球一边品尝本地甜皮鸭等特色美食。"我们不仅可以为自己的球队呐喊助 威,拿着门票还能打折,品尝美味,游览美景。"他说。 据统计,"川超"分区赛期间,在一系列配套政策带动下,乐山主城区接待游客44.21万人次,同比增长24%。 11月,上海体育场举办多场五月天演唱 ...
他们出生在江苏,却生来就有上海户口
Hu Xiu· 2025-05-23 02:57
Group 1 - Shanghai household registration is one of the most sought-after in China, providing access to quality medical and educational resources, as well as more employment opportunities [1][2] - Obtaining a Shanghai household registration is notoriously difficult, often requiring high educational qualifications or employment in government institutions [3] - There exists a phenomenon where individuals from Jiangsu can easily obtain Shanghai household registration without ever residing in Shanghai, highlighting a complex "enclave" story [4][5] Group 2 - Shanghai has 11 "enclaves," accounting for one-third of the total enclaves in China, which is a unique geographical phenomenon where a piece of land is governed by an administrative district but is not connected to it [6][10] - The origins of Shanghai's enclaves date back to the early days of the People's Republic of China, when agricultural land was scarce, leading to the establishment of agricultural enclaves in Jiangsu to alleviate food shortages [8][9] Group 3 - The "Dafeng Farm," a significant agricultural enclave, has evolved into a crucial supplier of staple food products for Shanghai, with a total area of approximately 300 square kilometers [12][32] - The Dafeng Farm produces over 200,000 tons of grain annually, accounting for 20% of Shanghai's minimum grain reserve, and is a major source of pork and dairy products for the city [35][36][38] Group 4 - The relationship between Shanghai and Dafeng has transformed from a one-way supply of food to a mutually beneficial economic partnership, especially with the recent improvements in transportation connectivity [55][60] - Since the opening of the Saltong High-speed Railway in 2020, travel time between Shanghai and Dafeng has been reduced to about 2 hours, facilitating closer economic ties [53][55] Group 5 - The collaboration between Shanghai and Dafeng has led to the establishment of numerous industrial parks and projects, with over 600 Shanghai enterprises now operating in Dafeng [57][59] - The ongoing integration of the Yangtze River Delta region has positioned Dafeng as a key player in Shanghai's economic ecosystem, contributing to a new model of regional cooperation [61][63]