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“12岁”的秦巴地区商品交易会迎来首个“主宾国” 秦巴好物携手闯世界
Si Chuan Ri Bao· 2025-12-29 07:04
①本届交易会主会场设在达州市工人文化宫。 ②参展商在一家达州电缆企业展位前。 首次设立主宾国,开设泰国馆,吸引8家境外采购商参加专场洽谈会。展会期间,国际合作展区线下交易额近 50万元,达成意向订单380万元 12月18日至21日,以"相约秦巴 走向世界"为主题,第十二届四川达州秦巴地区商品交易会举行。 这场两年一届的消费盛宴,由达州携手川、渝、鄂、陕、浙5个省份的20个市(区、县)共同承办,吸引316 家企业的上千款产品参展。22日,本届交易会成果数据出炉,线下展馆实现交易额500余万元。 琳琅满目的商品和亮眼的交易数据背后,凸显出本届交易会的哪些特点? 打开一扇窗口 更好地展示达州形象 ③展场里展出的无辐式氢能两轮车。 总成绩 线下展馆实现交易额500余万元,18家本土企业与外地采购商达成意向采购协议2110万元 看单项 本届展会上,达州拿出农特产品、中医药、农用机械等20余类商品,着力打造对外展示形象的窗口。其中, 美食集市区集中展出了达州商务部门首批评选出的40家"巴山名馆"餐饮店,香气四溢,吸引了不少市民游客。 农产品方面,达州精选100余种特色农产品,既有宣汉桃花米、川汉子牛肉干、旧院黑鸡等获得" ...
财经聚焦|“流量”更好变“留量” 小票根何以撬动大消费
Xin Hua She· 2025-11-27 08:36
全运会观赛之余,观众在大湾区来场说走就走的城市漫步;四川省城市足球联赛("川超")球迷在比赛后涌向当地特色美食店;上海演唱会 散场后,观众凭票在咖啡店品尝赠饮并小聚…… 近期,类似场景在多地频频上演。消费者在赛事或演出结束后,并不急着离开,而是沿着票根延伸的路径继续体验城市,小小票根成为激活 消费的"金钥匙"。 小小票根延伸消费链条 不久前,从江西赶来观看全运会赛事的程女士打卡了广州多个地标,还特别游览了广州动物园,因为持赛事票观众可免门票入园。这趟广东 行,她因优惠政策省了不少钱。 全运会期间,广东共有100余家4A级以上景区推出凭票免票、折扣入园等政策。 受赛事活动、票根政策等提振,赛事举办地相关消费增长显著。抖音生活数据显示,全运会开幕首周,广州、深圳餐饮消费同比均增长140% 以上。 "川超"同样火热。来自凉山的球迷罗伟随队到乐山"远征",一边看球一边品尝本地甜皮鸭等特色美食。"我们不仅可以为自己的球队呐喊助 威,拿着门票还能打折,品尝美味,游览美景。"他说。 据统计,"川超"分区赛期间,在一系列配套政策带动下,乐山主城区接待游客44.21万人次,同比增长24%。 11月,上海体育场举办多场五月天演唱 ...
达州借力“川超”打造商文旅体融合的沉浸式消费盛宴 因一场球赛“体验一座城”
Si Chuan Ri Bao· 2025-10-31 06:37
Core Insights - The article highlights the integration of sports events with local tourism and consumption in Dazhou, aiming to create an immersive consumer experience that boosts local economy [9][12][14] Group 1: Event and Cultural Integration - Dazhou's home team, Dazhou Chuanhanzi, hosted a match against Guang'an, featuring pre-game performances including a group exercise by 460 elementary students and a drone light show with 2000 drones [10] - The cultural performances are rotated among different counties to showcase local特色文化, enhancing the overall event experience [10] Group 2: Tourism and Consumer Engagement - Dazhou is leveraging the "Golden September and Silver October" consumption season by organizing events like the Fourth China (Sichuan) International Panda Consumption Festival and promoting the Ba Mountain Grand Canyon as a 5A scenic area [9][11] - Various initiatives are in place to facilitate visitor access, including adjusted flight schedules, additional intercity trains, and free parking for out-of-town vehicles [11] Group 3: Economic Impact and Promotions - The "event economy" is becoming a significant driver of local consumption, with initiatives like free meals at local restaurants for ticket holders, which has attracted thousands of visitors [12] - Dazhou is integrating sports events with local hospitality and dining, offering discounts and special packages to enhance the consumer experience [12][14] Group 4: Long-term Consumer Habits - Dazhou is focused on transforming short-term consumption spikes into long-term consumer habits, with initiatives like the opening of a pearl industry park and a local agricultural product exhibition center [15] - The ongoing autumn consumption season will feature over 300 promotional activities aimed at tapping into consumer potential until November 30 [15]