全运会观赛之余，观众在大湾区来场说走就走的城市漫步；四川省城市足球联赛（"川超"）球迷在比赛后涌向当地特色美食店；上海演唱会 散场后，观众凭票在咖啡店品尝赠饮并小聚…… 近期，类似场景在多地频频上演。消费者在赛事或演出结束后，并不急着离开，而是沿着票根延伸的路径继续体验城市，小小票根成为激活 消费的"金钥匙"。 小小票根延伸消费链条 不久前，从江西赶来观看全运会赛事的程女士打卡了广州多个地标，还特别游览了广州动物园，因为持赛事票观众可免门票入园。这趟广东 行，她因优惠政策省了不少钱。 全运会期间，广东共有100余家4A级以上景区推出凭票免票、折扣入园等政策。 受赛事活动、票根政策等提振，赛事举办地相关消费增长显著。抖音生活数据显示，全运会开幕首周，广州、深圳餐饮消费同比均增长140% 以上。 "川超"同样火热。来自凉山的球迷罗伟随队到乐山"远征"，一边看球一边品尝本地甜皮鸭等特色美食。"我们不仅可以为自己的球队呐喊助 威，拿着门票还能打折，品尝美味，游览美景。"他说。 据统计，"川超"分区赛期间，在一系列配套政策带动下，乐山主城区接待游客44.21万人次，同比增长24%。 11月，上海体育场举办多场五月天演唱 ...

Core Insights - The article highlights the integration of sports events with local tourism and consumption in Dazhou, aiming to create an immersive consumer experience that boosts local economy [9][12][14] Group 1: Event and Cultural Integration - Dazhou's home team, Dazhou Chuanhanzi, hosted a match against Guang'an, featuring pre-game performances including a group exercise by 460 elementary students and a drone light show with 2000 drones [10] - The cultural performances are rotated among different counties to showcase local特色文化, enhancing the overall event experience [10] Group 2: Tourism and Consumer Engagement - Dazhou is leveraging the "Golden September and Silver October" consumption season by organizing events like the Fourth China (Sichuan) International Panda Consumption Festival and promoting the Ba Mountain Grand Canyon as a 5A scenic area [9][11] - Various initiatives are in place to facilitate visitor access, including adjusted flight schedules, additional intercity trains, and free parking for out-of-town vehicles [11] Group 3: Economic Impact and Promotions - The "event economy" is becoming a significant driver of local consumption, with initiatives like free meals at local restaurants for ticket holders, which has attracted thousands of visitors [12] - Dazhou is integrating sports events with local hospitality and dining, offering discounts and special packages to enhance the consumer experience [12][14] Group 4: Long-term Consumer Habits - Dazhou is focused on transforming short-term consumption spikes into long-term consumer habits, with initiatives like the opening of a pearl industry park and a local agricultural product exhibition center [15] - The ongoing autumn consumption season will feature over 300 promotional activities aimed at tapping into consumer potential until November 30 [15]