2026年，浙江商业市场迎来新一轮供应潮。据统计，全年计划新开业商业项目达42个，总体量约300万平方米，同比2025年拟新增数量下滑约6%。 02. 购物中心主场竞争激烈 然而，这一年各大运营商角逐激烈。恒隆、嘉里、香港置地、龙湖等巨头抢占市场，单体规模普遍较大，共同推动浙江步入"质升"与"结构优化"的新阶 段。 | | | 2026年浙江筹开项目 | | | --- | --- | --- | --- | | 城市 | 项目名称 | 商业建筑面积(万方) | 开业时间 | | 杭州 | 杭州恒隆厂场 | 10 | 2026-4 | | 杭州 | 杭州光环梦中心 | 17.2 | 2026 | | 杭州 | 杭州嘉里城 | 10 | 2026 | | 杭州 | 龙湖杭州钱湾天街 | 7 | 2026 | | 杭州 | 龙湖杭州滨康天街 | 10 | 2026第四季度 | | 杭州 | 杭州金茂览秀城 | 8.5 | 2026 | | 杭州 | 杭州临安吴越里 | 7.2 | 2026-7 | | 杭州 | 杭州世纪中心商场AURA HZ | 12 | 2026-5 | | 杭州 | 杭州未来谷 LIVE欧美 ...

Core Insights - Hang Lung Properties has signed a 20-year lease with Baida Group for the B and C halls of Wulin Yintai, with an annual rent of approximately 150 million yuan, totaling around 3.3 billion yuan over the lease term [1] - This marks Hang Lung's first attempt to expand in mainland China through a light-asset model, moving away from its traditional heavy-asset approach of land acquisition, development, and operation [1][4] - The decision to lease instead of buy may be influenced by the challenges faced with the adjacent Baijingfang Phase II land, which has not progressed as expected [4] Project Overview - The Wulin Yintai complex has been a significant player in the beauty retail sector in Zhejiang and nationally, with Hang Lung's acquisition aimed at creating a large integrated complex of approximately 300,000 square meters, connecting with the West Lake 66 project [5][7] - West Lake 66 is positioned as a high-end commercial landmark in East China, comparable to Tokyo's Ginza, and is currently the only project under construction among Hang Lung's 11 projects in mainland China [4][7] Market Context - The Wulin business district is recognized as Zhejiang's first billion-yuan commercial area and is a central hub in Hangzhou, with the potential for West Lake 66 to challenge established players like Hangzhou Tower [7][10] - Despite the challenges faced by Hang Lung's existing high-end malls in mainland China, the company is betting on West Lake 66 to reverse its performance outside Shanghai, making Hangzhou a critical battleground for its future success [8][9] Competitive Landscape - The commercial landscape in Hangzhou is currently facing delays with several high-end projects, which may provide an opportunity for West Lake 66 to establish itself as a leading destination [9][10] - The addition of West Lake 66 to the Wulin business district could revitalize the area and enhance its competitive positioning against other luxury retail developments [10]