作者：阿飞 来源：IPO参考 1995年，当肖杉辞去中山怡华集团的稳定工作，在丈夫徐伟的支持下投身淋浴房创业时，这对四川夫妇或许未曾想到，30年后他们的家族企业将站在IPO的 大门前。 今年6月30日，广东玫瑰岛家居股份有限公司（以下简称"玫瑰岛"）正式向北交所递交招股书。这家由徐伟、肖杉夫妇创立，如今由女儿徐思佳、女婿李龙 共同掌舵的卫浴企业，计划募资3.7亿元用于生产基地扩建和品牌升级。 要说国内的淋浴房产业，中山是个绕不过去的地方。中山市商务局统计数据显示，截至2024年7月，中山市共有230多家淋浴房生产企业，以及150多家产业 链配套企业，聚集了国内大多数淋浴房产业链，同时，中山还是中国淋浴房产业制造基地、中国淋浴房出口基地。 中山淋浴房产业发轫于20多年前，之前在中国，只有"卫生间"概念，没有"淋浴房"的概念，淋浴房是一种源于德国的舶来品，一开始出现在上海，后来由洁 丽和洁美两家企业带回中山。 上世纪90年代初期，国防科技大学毕业的徐伟与北京钢铁学院（现北京科技大学）毕业的肖杉，来到中山打拼。当肖杉发现丹丽洁具的进口钢板盆存在替代 机会时，这对夫妇的创业齿轮开始转动。 1995年肖杉辞职创办淋浴配 ...

Core Viewpoint - Guangdong Rose Island Home Co., Ltd. (referred to as "Rose Island") has submitted a prospectus for an IPO on the Beijing Stock Exchange, with Guotou Securities as the sponsor [1] Company Overview - Rose Island is based in Zhongshan, Guangdong Province, with a controlling shareholder, Weishan Management, holding 72.20% of the shares. The actual controllers, Xu Wei, Xiao Shan, Xu Sijia, and their concerted actors, Li Long, collectively control 94.20% of the voting rights [1] - The company specializes in the research, design, production, and sales of customized bathroom products such as shower rooms, bathroom cabinets, and smart toilets, as well as customized home products like panoramic doors and ecological doors. Its main clients include international brands like ABG, China Merchants Shekou, China Overseas Property, KOHLER, and MERLYN, with products exported to over 30 countries and regions [1] Industry Analysis - The global home goods market has shown steady growth, increasing from 4.99 trillion yuan in 2020 to an expected 5.61 trillion yuan in 2024, with a compound annual growth rate (CAGR) of approximately 2.9% [1] - In 2022, the market size for shower rooms in China was approximately 90.36 billion yuan, projected to grow to 92.12 billion yuan by 2026. Despite a sluggish real estate market, there is significant demand for renovations and upgrades in homes older than 10 years, indicating potential growth in the shower room market from renovations and new constructions [1] Product Segmentation - Rose Island's main products include bathroom products, panoramic doors, and hardware accessories, with shower rooms being a significant revenue source. The revenue share from bathroom products exceeded 83% during the reporting period, while the revenue share from panoramic doors increased from 6% to 13% [2][3] - The revenue breakdown for 2022, 2023, and 2024 shows that bathroom products accounted for 83.59%, 85.10%, and 83.59% of total revenue, respectively, with shower rooms contributing 75.19%, 76.70%, and 75.19% [3] Financial Performance - The company's revenue for the reporting period was approximately 752 million yuan, 776 million yuan, and 823 million yuan, with gross margins of 32.22%, 32.94%, and 30.96%, and net profits of approximately 108 million yuan, 95 million yuan, and 69 million yuan [5] - As of December 31, 2024, total assets were approximately 797.72 million yuan, with total equity of about 511.55 million yuan. The debt-to-asset ratio was 35.87%, down from 45.20% in 2022 [6] Fundraising and Investment Plans - Rose Island plans to raise approximately 370 million yuan through the IPO to fund projects related to customized home product research and development, industrial technology upgrades, and to supplement working capital [9][10]