Core Viewpoint - Sam's Club has faced backlash from members for introducing products from brands like Holley, Panpan, and Xu Fu Ji, which are perceived as available in regular supermarkets, raising questions about the value of membership [1][15][19] Product Selection and Member Feedback - Recent product introductions at Sam's Club include Holley, Panpan, and Xu Fu Ji, which have led to member complaints about the lack of unique offerings [1][5][19] - Members have expressed dissatisfaction with the removal of high-repurchase-rate products in favor of items that can be found in regular supermarkets [1][19] - Walmart has acknowledged the discussions on social media regarding product selection and is considering member feedback in future strategies [14][15] Brand and Product Specifics - Products from Holley and Panpan are being sold at Sam's Club without prominent branding on packaging, leading to confusion among consumers [5][9][19] - A specific example includes Panpan's "French-style small puff" which is marketed with French text but is actually a Panpan product [2] - Sam's Club's pricing strategy includes items like a box of nuts from Hu Xi He priced at 48.9 yuan and a low-sugar Holley cake at 49.9 yuan, both marketed as "Sam's exclusive" [5][7] Market Positioning and Strategy - Experts suggest that Sam's Club must maintain a unique value proposition that cannot be easily replicated by regular supermarkets to justify its membership model [18][19] - The introduction of customized products for Sam's Club by brands like Holley and Xu Fu Ji indicates a shift towards more tailored offerings, although consumer perception remains critical [15][19] - Analysts emphasize the need for Sam's Club to differentiate its product offerings to meet the evolving demands of its target demographic, particularly middle-class consumers [18][19]