以下文章来源于凤凰WEEKLY ，作者馍王 凤凰WEEKLY . 有温度、有情感、有趣味的新媒体。 7亿男人的梦想。 作者 | 馍王 编辑 | 凯斯 来源 | 凤凰WEEKLY (ID: phoenixweekly) 男人消费力不如狗的今天，怎么从直男裤兜里掏钱，一直是各大厂家头疼的问题。 然而，即使是编辑部里每天吃社区食堂，喝6块钱大绿棒子的"铁公鸡"中年人老G—— 在背地里，也有一个挥金如土的爱好： 收集键盘、手柄和r gb灯 。 俗话说，再冷酷的男人，心里也有一座名叫"电竞屋"的耶路撒冷。 而键盘、手柄和rg b灯，则是坐落在城市中心的三位教皇。 直男宝藏： 要么能响，要么能亮 键盘、手柄和rg b灯，是外人眼里的"网吧小伙标配"。 只要提起，就立刻想到郊区网吧里缭绕的烟雾，和"网管15号拿瓶冰红茶！"的叫喊。 然而，再平价的产品线，上面也有旗舰款坐镇。 只要钱到位，昔日里的网吧"大秧歌"套装就能摇身一变，成了狠狠收割"老G们"的， 工 艺品级别的三件套 。 图源小红书用户@Mi c h a e l e x c l ama ti o nma r k 键盘——打工人的义肢、游戏人的第三只手。 对于普通人来 ...

Core Viewpoint - The article discusses the evolving consumer behavior of men, particularly in the gaming and tech accessory market, highlighting the significance of high-end gaming peripherals like keyboards, controllers, and RGB lights in their spending habits [4][84]. Group 1: Market Overview - The Chinese keyboard market is projected to reach approximately 15 billion yuan by 2025, with expectations to double to 30 billion yuan within five years [88]. - The gaming controller market in China is emerging rapidly, with sales exceeding 4 million yuan in a single day following the launch of a popular game, and an estimated market size of over 3 billion yuan by the end of the year [90][91]. - High-end products in the gaming peripheral market contribute significantly to sales, with around 15% of sales volume accounting for nearly 30% of total revenue [92]. Group 2: Product Characteristics - Keyboards are increasingly valued for their weight and sound quality, with heavier models becoming a trend among enthusiasts, often referred to as "aluminum bricks" [24][31]. - The sound produced by keyboards has shifted from loud mechanical sounds to more refined tones, with terms like "HiFi" being used to describe the auditory experience [39][41]. - Controllers are less versatile than keyboards but are tailored for specific gaming experiences, leading to a diverse range of high-end options that cater to different gaming styles [46][52]. Group 3: Consumer Behavior - The desire for customization and personalization drives men to invest heavily in gaming peripherals, with many willing to pay premium prices for unique and high-quality products [103][148]. - The gaming accessory market reflects a broader trend of men seeking hobbies that allow for deep engagement and modification, similar to interests in fishing or photography [140][141]. - The emotional value associated with high-end gaming peripherals is significant, as they provide a sense of control and nostalgia, allowing consumers to reconnect with their inner child [155].

Core Viewpoint - The article discusses the growing consumer market for gaming peripherals, specifically focusing on keyboards, game controllers, and RGB lighting, highlighting the increasing demand and evolving preferences among male consumers [3][60]. Group 1: Market Overview - The Chinese keyboard market is projected to reach approximately 15 billion yuan by 2025, with expectations to double to 30 billion yuan within five years [84]. - The game controller market in China is emerging rapidly, with sales exceeding 4 million yuan in a single day following the launch of a popular game, and an estimated market size of over 3 billion yuan by the end of the year [85][87]. - High-end products in the gaming peripheral market contribute significantly to sales, with less than 15% of sales volume accounting for nearly 30% of revenue [88]. Group 2: Product Insights - Keyboards are described as essential tools for both work and gaming, with a focus on weight and sound quality becoming key differentiators in the market [15][29]. - Game controllers are less versatile than keyboards but are tailored for specific gaming experiences, leading to a demand for customizable features [42][53]. - RGB lighting has become a significant aspect of gaming setups, with high-end products focusing on synchronization and visual effects, enhancing the overall gaming experience [60][67]. Group 3: Consumer Behavior - Male consumers are increasingly willing to invest in high-end gaming peripherals, driven by a desire for customization and personal expression [100][146]. - The phenomenon of "geek culture" is influencing purchasing decisions, with consumers drawn to both mainstream brands and niche products that offer unique features [91][96]. - The emotional value associated with high-end gaming peripherals is significant, as they provide a sense of identity and fulfillment for consumers [112][155].

男人消费力不如狗的今天，怎么从直男裤兜里掏钱，一直是各大厂家头疼的问题。 然而，即使是编辑部里每天吃社区食堂，喝6块钱大绿棒子的"铁公鸡"中年人老G—— 在背地里，也有一个挥金如土的爱好：收集键盘、手柄和rgb灯。 俗话说，再冷酷的男人，心里也有一座名叫"电竞屋"的耶路撒冷。 而键盘、手柄和rgb灯，则是坐落在城市中心的三位教皇。 直男宝藏：要么能响，要么能亮 键盘、手柄和rgb灯，是外人眼里的"网吧小伙标配"。 只要提起，就立刻想到郊区网吧里缭绕的烟雾，和"网管15号拿瓶冰红茶！"的叫喊。 然而，再平价的产品线，上面也有旗舰款坐镇。 只要钱到位，昔日里的网吧"大秧歌"套装就能摇身一变，成了狠狠收割"老G们"的，工艺品级别的三件套。 图源小红书用户@Michaelexclamationmark 键盘——打工人的义肢、游戏人的第三只手。 对于普通人来说，一款好键盘的评价标准无非是手感好、回弹快，如果外观好看一点那就更加分了。 但要问老G这样在"三件套"圈子纵横已久的中年人，键盘最重要的特质是什么？ 他会毫不犹豫地告诉你：重量 图源小红书用户@小树熊 普通键盘和笔记本的键盘，为了节省成本和缩小体积，一般采用塑料外 ...

我与朋友一行在老徐推荐的一家餐厅品味"滩八鲜"，吃到学名叫四指马鲅的海鱼。它样子像鲈鱼，当地 人有鉴别的口诀："四指马鲅认准胸，四根丝条像小弓。" 在这家餐厅，我第一次品尝到臭梧桐叶汤。臭梧桐是长在岛上的野菜，其貌不扬的嫩叶，做出的野菜汤 清香爽口。我还第一次见到吃蝤蠓的蝤蠓虎，这种生性凶猛的鱼类，摄食鱼虾蟹贝，味道自带海鲜甘 甜。还有长在礁岩上的海草，颜色翠绿。黄色褶牡蛎生吃，蛎肉用矿泉水淋一下后凉拌，鲜味逼人…… 这里的"滩八鲜"何止八鲜，据说各家餐厅"八仙过海，各显神通"，各有特色。 《 人民日报 》（ 2025年06月16日 20 版） (责编：牛镛、岳弘彬) 当万亩滩涂的黑泥油涌动时，村民们便开始卷袖忙活。 首先登场的是跳跳鱼。村民身怀绝技，把脚踩到泥洞里，踩出一汪水来，就能判断跳跳鱼在哪个方位； 打个洞，凭娴熟的技巧，逐一收入囊中。跳跳鱼可酒炖，可做捞面，也可以用稻草熏成鱼干。随着节气 的推进，海涂里的"冬虫夏草"——沙虫、补气血的血蛤、不带沙子的泥螺、以只论价的"望潮"等滩涂尤 物纷至沓来。 沿海岸线逐浪耕海，也是讨小海的一部分。渔民驾船往海里投放地笼，两到三天收网一次。收获的品种 各式各样。量 ...

海蟹捕捞量锐减的主要原因是水温偏低。韩国西海岸的海蟹每年越冬后，待4月前后水温回升再洄游至沿岸海域进行觅食和繁殖。然而，受今年2月 和3月突如其来的寒潮影响，4月海水温度显著低于往年同期，这可能干扰了海蟹的正常洄游路径和时间。由于海蟹对于水流、水温、盐度等条件都 较为敏感，渔民们担心今年的捕捞量会大打折扣。 （央视财经《天下财经》）海蟹是韩国人餐桌上重要的食材之一。近期韩国正值海蟹捕捞季，但捕捞量却大幅下滑。 海蟹等水产品捕捞量骤减导致价格明显上涨，今年4月韩国水产品物价同比上涨6.4%，创下25个月以来的最高涨幅。为了稳定水产品物价，韩国本月 宣布今年将追加投入500亿韩元（约合人民币2.5亿元）的补贴；此外，除了市面上常见的来自中国、挪威的水产品外，韩国大型超市还正在增加从海 外采购的品种，比如泰国产八爪鱼等。不过分析认为，在异常气候持续、韩元贬值以及运输费用增加等因素的作用下，水产品价格上涨能否有效缓 解仍有待时间观察。 转载请注明央视财经 编辑：潘煦 财经频道特约记者 朱鸿钰：位于仁川市瓮津郡的延坪渔场是韩国西海岸最大的海蟹渔场，捕捞上来的海蟹质量在韩国全国排名前列。每年4月至6月 是当地海蟹的春季捕 ...

随着"五一"假期的到来，在连云港市赣榆区海头镇国家级中心渔港，离开码头的海鲜被马不停蹄地送往市场，随后通过线上线下（300959）渠道奔向全国 各地消费者的餐桌。 海鲜市场迎来交易高峰 昨天上午8时，在距渔港不远处的赣榆朱蓬口海鲜市场迎来交易高峰，市场内人声鼎沸，梭子蟹、皮皮虾、八爪鱼等时令海鲜批量上市，供应充足，价格 平稳，为节日消费市场注入"鲜"活力。 海鲜市场迎来交易高峰 在各个批发档口前，工人们忙碌这着将一筐筐活蹦乱跳的渔获卸下，分拣、过磅、装箱，动作娴熟。市场内，冷藏车、电商物流车往来不绝，商户们都为 消费者筹备假期海货铆足了劲儿，忙着打包发货，发往全国各地。 海鲜市场迎来交易高峰 为应对节日消费高峰，当地水产商户提前布局。"我们提前二十天就开始储备，目前养殖塘已经暂养了10万斤海洋捕捞的梭子蟹，个头都在4两左右，预计 一个月左右就可以全部卖完。"海产品销售商韩宝达说，在伏季休渔期到来之前，他们家还准备了100余个皮皮虾暂养池，每个暂养池可以暂养从大海捕捞 上来的皮皮虾500斤，以保证伏季休渔这三个月期间对市场的供应。 据了解，节前市场电商订单量也异常火爆，尤其是梭子蟹、皮皮虾、八爪鱼最抢手，深受消 ...