9月13日，香飘飘官方微博发布紧急公告："香飘飘暂停绕地球。" 香飘飘称，自香飘飘品牌创立以来，"杯子连起来可绕地球 N圈"的话题始终伴随我们成长，这不仅是大家对香飘飘产品的喜爱与认可，更成为我们与消费 者之间心照不宣的温暖默契。然而，截至今日2025年9月13日,"香飘飘绕地球"因突发不明原因暂停，目前正紧急排查具体情况。 针对此次异常情况，公司第一时间成立专项排查小组，将以最快速度定位问题核心，并及时向公众同步进展。 同时，香飘飘做出几点重要说明：产品生产、配送及售后均正常，不影响购买；排查进展将第一时间通过官方渠道公布，敬请关注后续公告。 香飘飘表示，"绕地球"是香飘飘与大家共同创造的品牌记忆，这份信任与陪伴，我们始终珍视。此次突发状况虽意外，但也让我们看到大家对香飘飘的关 注与支持，请大家稍安勿躁，更多真相，敬请关注香飘飘后续公告。 对此，网友表示看不懂："啥情况？"更多网友纷纷在评论区表示不解："这是在搞抽象吗？" 正当该消息在网上猛烈发酵时，13日晚间，香飘飘再次通过官方微博发文称，经过紧急排查，香飘飘暂停绕地球的真相终于浮出水面。 原来是……治愈星萌龙@奶龙Nailoong 来了！香飘飘要暂停绕 ...

Core Viewpoint - The article emphasizes the significant role of Zhejiang entrepreneurs in shaping China's beverage industry, highlighting their innovative spirit and market insight that have led to the emergence of numerous influential beverage brands in a trillion-yuan market [5][55]. Group 1: Key Companies and Founders - Wahaha, founded by Zong Qinghou, became a dominant player in the beverage market after its establishment in 1991, achieving rapid growth and significant market penetration [8][10]. - Nongfu Spring, led by Zhong Shanshan, has successfully positioned itself in the bottled water segment and achieved a revenue of 428.96 billion yuan in the previous year, despite facing challenges [20][19]. - Liziyuan, founded by Li Guoping, initially thrived with its sweet milk products but has faced declining sales, reaching 13.54 billion yuan in 2024, a 1.92% decrease year-on-year [28][30]. - Chengxiang Valley, established by Song Wei, has expanded its product line and production bases significantly, with sales reaching 6 billion yuan in 2023 [34][35]. - Xiangpiaopiao, founded by Jiang Jianqi, pioneered the instant milk tea category and has seen substantial sales growth, with a peak of 15 billion cups sold in a year [39][40]. - Guming, founded by Wang Yunan, has successfully entered the new tea drink market and recently went public, focusing on fresh and healthy beverage offerings [44][46]. - Fino, established by Zhang Kai, has gained recognition for its coconut-based products and aims to create unique value in the beverage market [53][54]. Group 2: Market Trends and Insights - The beverage industry in China is transitioning from scale expansion to quality upgrades, with Zhejiang entrepreneurs leading this change through innovative products and marketing strategies [55][56]. - The competition among beverage giants like Wahaha and Nongfu Spring reflects a broader trend of brand differentiation and consumer preference for unique flavors and health-oriented products [24][25]. - The article notes the importance of adapting to market changes, as seen in Liziyuan's shift to focus on lower-tier markets to regain competitiveness [27][30].