滨州日报/滨州网讯 2025年，滨州民政坚持以习近平新时代中国特色社会主义思想为指导，坚持党建统 领，坚持"民政为民、民政爱民"理念，锚定"为全国全省民政事业高质量发展贡献更多滨州经验、为加 快品质滨州建设贡献更多民政力量"目标定位，着力推进实施积极应对人口老龄化国家战略，着力提升 社会救助、社会福利、社会事务、社会治理工作水平，以对标一批先进单位、推进一批试点任务、形成 一批改革成果、形成一批典型案例、培育一批示范站点、制定一批行业标准、撰写一批理论文章、承办 一批现场会议、推出一批宣传成果、办成一批民生实事"十个一批"为抓手，兜底线、保稳定、惠民生、 促发展，交出了一份有力度、有厚度、有温度的民政答卷。 山东养老服务消费提振年暨"鲁焕春欣"康养文旅消费季在滨州启动。 2025年4月2日，山东养老服务消费提振年暨"鲁焕春欣"康养文旅消费季在滨州启动。副省长王桂英宣布 活动启动，市委书记宋永祥致辞。启动仪式上，山东省民政厅等8个单位（企业）发布相关政策；活动 现场设置养老照护服务、文旅康养、适老化改造等9大展区121个展位，全省近100家企业参加布展，通 过政府搭台、企业参与、市场运作，全面推动养老消费扩容升 ...

Core Viewpoint - The article highlights the innovative and compassionate approach of the Yile Elderly Care Group in Hangzhou, showcasing how young caregivers are enhancing the quality of life for elderly residents through personalized care and engaging activities [2][3]. Group 1: Caregiver Initiatives - Young caregivers, such as Qian Yueping, are actively involved in the daily lives of elderly residents, providing not only physical assistance but also emotional support and companionship [2][3]. - The establishment of a mentorship program for young caregivers, led by Wang Li, emphasizes the importance of empathy and understanding in elderly care [2]. Group 2: Activity and Engagement - The care facility has implemented a comprehensive activity system that includes morning exercises, arts and crafts, and regular birthday celebrations to foster community and engagement among residents [2]. - A points reward system introduced in 2018 encourages elderly residents to participate in activities, effectively increasing their engagement and overall well-being [2]. Group 3: Community and Cultural Integration - The Yile Elderly Care Group integrates party-building work into its services, promoting a culture of care and community among both staff and residents [2]. - The establishment of a temporary party branch for retired party members within the facility allows for regular learning activities, enhancing the social and cultural life of the elderly [2].

Core Insights - By the end of 2024, the population aged 60 and above in China will exceed 300 million, accounting for over 22% of the total population, leading to the rapid formation of a trillion-level "silver economy" market [1][5][7] - The consumption demands of the elderly have shifted from basic survival needs to quality of life, with digitalization, health, socialization, and value realization becoming core features of new consumption patterns [1][4] - There is a significant supply gap in the market, particularly in key areas such as elderly care facilities, services, health, cultural tourism, products, finance, and smart elderly care, which restricts the development of the silver economy [1][4][36] Population Base - The aging population is a global trend and a core feature of China's social structure, providing a substantial user base for the silver economy [4][5] - In 2000, the population aged 60 and above reached 130 million, marking the beginning of China's aging society; by 2023, this number had grown to 297 million, indicating deep aging [5][7] - By 2035, the population aged 60 and above is projected to reach 440 million, accounting for 32.1% of the total population, indicating a transition to a super-aged society [7][9] Demand Upgrade - The new generation of elderly consumers, primarily from the "post-60s" cohort, is driving the silver economy with a strong consumption capability and a desire for a richer lifestyle [16][18] - The elderly are increasingly crossing the digital divide, with 60.7% of them spending over three hours online daily, engaging in activities such as online shopping and social media [18][20] - There is a growing focus on self-investment, health, and social relationships, with many elderly individuals actively seeking to enhance their personal value and quality of life [20][26] Supply Gap - The rapid aging of the population in China has outpaced the development of necessary infrastructure and services, leading to a significant supply gap in the silver economy [36][38] - As of 2024, there is a shortfall of approximately 1 million elderly care beds, highlighting the urgent need for improved elderly care facilities [39][41] - The elderly care service sector faces challenges such as limited coverage in rural areas and a lack of qualified caregivers, with a projected demand for around 20 million caregivers by 2030 [45][46] Payment Capability - The elderly population's payment capability is continuously increasing, supported by high savings rates, stable pension income, and family support [2][62] - The average total assets of households led by individuals aged 46-64 are approximately 3.5 million yuan, indicating a strong financial foundation for consumption [64][66] - The income of retirees is steadily rising, with a significant portion of the elderly population in urban areas receiving pensions that support their consumption needs [68][70] Policy Drive - The introduction of the "Silver Economy Document No. 1" in 2024 marks a systematic push at the national strategic level to transform demographic challenges into new economic growth drivers [3][71] - Over the years, numerous policies have been implemented to support the development of the silver economy, emphasizing the need for a coordinated approach between elderly care services and the market [72][75] - The government is increasingly focusing on developing the silver economy, recognizing its potential to address the needs of an aging population and stimulate economic growth [75][76]

Core Points - The draft regulation aims to clarify the responsibilities of government, market, society, and families in elderly care services, exploring market-oriented and social solutions to address the challenges of elderly care in a mega city [1][2] - The draft consists of nine chapters and 68 articles, covering various aspects such as planning, community-based services, institutional care, integrated medical and elderly care, industry promotion, and smart services [1] Group 1 - The regulation proposes a comprehensive elderly care service system that emphasizes family responsibility while enhancing the service framework through market participation and social engagement [1] - It aims to establish a three-tier elderly care service network at district, town (street), and village (community) levels [1] Group 2 - The draft emphasizes the need to strengthen the elderly care industry and technological empowerment by optimizing the business environment and stimulating market entities [2] - It also highlights the importance of policy, standards, projects, and talent coordination to support the development of the elderly care industry and promote service extension to surrounding areas [2]