Core Insights - New Jin District is recognized as the "cradle of China's private economy" and is diversifying its industrial sectors, particularly excelling in the green food industry, which has ranked first in Chengdu for two consecutive years [2] Group 1: Green Food Industry Development - The green food industry is crucial for ecological protection, rural revitalization, agricultural quality improvement, and increasing farmers' income [2] - New Jin District has established a spatial development pattern of "one core and three zones" in its health food industrial park, focusing on innovation and project aggregation [2] - The number of health food enterprises in New Jin has surpassed 100, with an expected output value exceeding 20 billion yuan by the end of the year [2] Group 2: Supply Chain and Collaboration - Chengdu Hope Food Co., Ltd. has achieved a 90% localization rate for its products in New Jin, indicating a mature and efficient supply chain [2] - Sichuan Shen Shifu Food Co., Ltd. is collaborating with local companies to optimize the use of egg whites in their production processes, highlighting the importance of local partnerships [3][4] Group 3: Research and Innovation - New Jin's green food enterprises are focusing on extending their supply chains and enhancing research and innovation capabilities [4] - A new product, D-Allulose, developed by COFCO Group, has filled a gap in the domestic high-end functional sugar market and has been launched in New Jin [4] - The Sichuan Health Food Industrial Park officially opened on November 20, aiming to enhance both the quantity and quality of enterprises and industries [4] Group 4: Business Environment and Support - New Jin District prioritizes improving the business environment, having held 16 government-business forums since 2024, addressing over 190 enterprise requests, and distributing 160 million yuan in various subsidies benefiting over 300 companies [5]

Core Viewpoint - The New Jin District in Chengdu is emerging as a significant hub for the green food industry, with a focus on ecological protection, rural revitalization, and agricultural efficiency [2][5] Group 1: Industry Development - The green food industry in New Jin has ranked first in Chengdu for two consecutive years, with over 100 health food enterprises expected to generate an output value exceeding 20 billion yuan by the end of the year [2] - The district has established a spatial development pattern of "one core and three zones" for the green food industry, which includes an innovation core and three specialized areas for product innovation and project aggregation [2] - A complete industrial chain has been developed, with local sourcing rates for products like farmhouse crispy meat reaching 90% [3] Group 2: Collaboration and Innovation - Companies like Shen Shifu Food are collaborating with local agricultural firms to optimize production processes, significantly reducing logistics costs [4] - Shen Shifu Food is also working with Sichuan Agricultural University to enhance production techniques and set industry standards [6] - The establishment of the Sichuan Health Food Industrial Park aims to elevate the number and quality of enterprises, enhancing the overall scale and innovation capacity of the health food industry in the region [6] Group 3: Government Support - The New Jin District has prioritized improving the business environment, holding 16 government-business forums since 2024 to address over 190 enterprise requests and disbursing 160 million yuan in various subsidies [7]

Core Insights - The article highlights the transformation of the Sichuan meat and egg low-temperature product industry through the Douyin e-commerce platform, emphasizing the shift from traditional retail to online sales, particularly during the summer season [1][12][19] Group 1: Douyin E-commerce Strategy - Douyin has revamped its low-price flash sale channel to focus on high-quality local products, particularly from the Sichuan region, enhancing visibility and sales for these products [1][19] - The "Summer Delicious Food Festival" launched by Douyin promotes Sichuan meat and egg products, showcasing local brands and driving consumer interest [1][19] - The shift from traditional e-commerce to content-driven e-commerce on Douyin allows brands to engage consumers through video content, leading to impulsive buying behavior [12][19] Group 2: Company Performance - Liaoji Bangbang Chicken has over 900 stores across 26 provinces and has successfully transitioned to online sales, with significant growth in sales since self-operating its Douyin store [3][6] - The flagship store of Liaoji Bangbang Chicken has surpassed 1.02 million orders, with its best-selling product, marinated chicken feet, achieving over 330,000 orders [6] - Tan Baye, a snack brand, has also seen success on Douyin, with total sales exceeding 5.8 million orders, driven by popular products like cold-eaten beef and boneless chicken feet [8][12] Group 3: Supply Chain and Industry Impact - The success of these brands on Douyin has positively impacted their supply chains, leading to the development of new products and partnerships with suppliers [21][23] - The rise of Douyin e-commerce has not only benefited individual companies but has also stimulated the entire Sichuan meat and egg low-temperature product industry, encouraging innovation and collaboration among suppliers [25][26] - Companies like Meihao Foods are leveraging Douyin to enhance their product offerings and expand their market reach, indicating a broader trend of integrating online and offline sales strategies [26]