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心无旁骛做实业(走企业,看高质量发展)
Ren Min Ri Bao· 2025-05-17 21:52
Core Viewpoint - Anta has established itself as a leading international sportswear group through innovation, high-tech product development, and a commitment to sustainability and brand expansion [1][5][7]. Group 1: Innovation and Technology - Anta has developed high-tech sports products, including the C10 Pro running shoes, which utilize advanced materials and design for superior performance [3][4]. - The company invests over 5% of its sales revenue in research and development, leading to breakthroughs in technologies like nitrogen technology for shoe midsoles, significantly reducing production costs while enhancing performance [4][6]. - Anta has created an open innovation ecosystem involving six global design and R&D centers, over 70 universities and research institutions, and more than 250 experts [4][8]. Group 2: Transformation and Development Strategies - Anta is focusing on high-end, intelligent, and green development, with initiatives like zero-carbon stores and the use of sustainable materials in products [5][6]. - The company has improved its production efficiency through digitalization and automation, reducing garment production time from over three days to just three hours [6]. - Anta aims for over 50% of its materials to be sustainable by 2030, incorporating recycled materials into its product lines [6]. Group 3: Brand Expansion and Internationalization - Anta recognizes the importance of brand development to avoid low-level competition and enhance quality and efficiency [7][8]. - The company has successfully acquired and developed international brands like FILA, creating a second growth curve through enhanced brand positioning and consumer appeal [7]. - Anta is actively expanding its international presence, with over 15 domestic and international brands and a significant number of stores in Southeast Asia and design centers in the US, Japan, and Korea [7][8].