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新华视点丨冰雪“冷资源”带动全域“热经济”:从“文旅链”到“IP热”
Xin Hua Wang· 2026-02-25 07:43
Group 1: Ice and Snow Tourism Development - The Wan Feng Tonghua Ski Resort in Jilin Province has seen an influx of ski enthusiasts this season, benefiting from the opening of the Shenyang-Baihe high-speed railway in 2025, which will enhance accessibility for tourists [1][6] - The Northeast region's ice and snow tourism has gained popularity, with cities like Shenyang, Tonghua, and Changbai Mountain attracting visitors, previously limited by transportation constraints [1][6] - The opening of new direct flights and increased train services has created an "ice and snow air corridor," facilitating travel and boosting tourism in the region [6][8] Group 2: Infrastructure and Service Enhancements - The Wan Feng Tonghua Ski Resort has upgraded its facilities, including new snow trails and entertainment options, catering to a diverse range of visitors [3] - In Liaoning, hot spring resorts are integrating ice and snow experiences with wellness offerings, enhancing the overall tourist experience [4] - The Longquan-Hunchun high-speed railway has increased train frequency, further reducing travel time between major cities and ski resorts [6][8] Group 3: Economic Impact and Visitor Statistics - During the New Year holiday, Jilin Province welcomed 8.11 million domestic tourists, generating a total expenditure of 9.1 billion yuan, while Liaoning Province reported a 19.72% increase in visitor numbers and a 20.64% rise in tourism revenue [8] - The introduction of new train schedules aims to expand direct access from Northeast scenic spots to major cities, enhancing the region's tourism capacity [8] Group 4: Xinjiang's Ice and Snow Economy - Xinjiang has implemented various policies to support the high-quality development of its ice and snow economy, focusing on land supply, financial support, and talent cultivation [12] - Ski resorts in Xinjiang are evolving into comprehensive vacation destinations, combining sports, sightseeing, culture, and leisure activities [12][14] - The region's ice and snow economy is characterized by differentiated development, with Northern Xinjiang focusing on high-quality sports and international events, while Southern Xinjiang emphasizes cultural integration and unique leisure products [18]
冰雪热力深观察丨冰雪“散珠”如何串成一条文旅链?
Xin Hua Wang· 2026-01-31 03:46
Core Viewpoint - The Northeast ice and snow tourism is experiencing significant growth, transforming cold resources into economic benefits through improved transportation and diverse tourism offerings [1]. Group 1: Transportation Network - The Northeast ice and snow tourism has gained popularity, with key locations like Shenyang, Tonghua, and Changbai Mountain attracting more visitors. Previously, these areas were isolated due to transportation limitations [2]. - The opening of the Shenyang-Baihe High-Speed Railway in September 2025 will enhance travel options for tourists seeking winter activities [2]. - Jilin Province has added multiple direct flight routes and increased flight frequencies from major source cities, creating an "ice and snow air corridor" to facilitate tourist travel [2]. Group 2: Diverse Consumption Scenarios - In Jilin, the giant snow sculpture "Cloud Top Palace" has been unveiled, and various ice and snow light shows are being held, enriching the visitor experience [3]. - The Wanfeng Tonghua Ski Resort has upgraded its ski trails and introduced pet parks and snow entertainment areas to cater to visitors of all ages [3]. - In Liaoning Shenyang, local hot spring resorts are combining ice and snow activities with hot spring experiences, offering a unique "hot and cold collision" experience for tourists [3]. Group 3: Vibrant Ice and Snow Tourism - The integration of the Shenyang-Baihe High-Speed Railway and the air corridor has revitalized the previously isolated ice and snow resources, showcasing a dynamic tourism landscape that attracts increasing numbers of visitors [4].