冰雪灯光秀
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新华视点丨冰雪“冷资源”带动全域“热经济”:从“文旅链”到“IP热”
Xin Hua Wang· 2026-02-25 07:43
■冰雪"散珠"如何串成一条文旅链? 这个雪季,地处吉林省东南部的万峰通化滑雪场迎来众多滑雪爱好者。穿上雪服、踏上雪板,人们从高山飞驰而下,尽享滑雪乐趣。 万峰通化滑雪场前身金厂滑雪场,是新中国第一座高山滑雪场。2021年12月,在其原址基础上升级扩建的万峰通化滑雪度假区正式开门迎客。然 而,此前几个雪季,由于高铁不经停通化,省外游客来此滑雪不得不长途驱车。随着2025年9月28日沈白高铁正式开通运营,游客到这里玩冰嬉雪有了 更多选择。 近两年,东北冰雪旅游火爆出圈,冰雪旅游资源丰富的沈阳、通化、长白山等地,深受游客青睐。但受时空、交通等因素制约,它们一度成为冰 雪"散珠",各自为战。沈白高铁的开通缩短了旅客到达时间,让沿线地区"抱团取暖",助推冰雪旅游持续升温。 长白山脚下,巨型雪雕"云顶天宫"焕新亮相,一场场冰雪灯光秀震撼上演;万峰通化滑雪度假区在升级雪道的基础上,推出萌宠乐园、娱雪乐 园,满足不同年龄游客需求。 在辽宁沈阳,温泉度假酒店推出多款"网红项目",将冰雪与温泉相融合,为游客带来"冷热碰撞"的别样体验。 与此同时,既有的长珲高铁也加密车次,进一步缩短长春至吉林市通行时间。民航方面,吉林省新增长春— ...
冰雪热力深观察丨冰雪“散珠”如何串成一条文旅链?
Xin Hua Wang· 2026-01-31 03:46
Core Viewpoint - The Northeast ice and snow tourism is experiencing significant growth, transforming cold resources into economic benefits through improved transportation and diverse tourism offerings [1]. Group 1: Transportation Network - The Northeast ice and snow tourism has gained popularity, with key locations like Shenyang, Tonghua, and Changbai Mountain attracting more visitors. Previously, these areas were isolated due to transportation limitations [2]. - The opening of the Shenyang-Baihe High-Speed Railway in September 2025 will enhance travel options for tourists seeking winter activities [2]. - Jilin Province has added multiple direct flight routes and increased flight frequencies from major source cities, creating an "ice and snow air corridor" to facilitate tourist travel [2]. Group 2: Diverse Consumption Scenarios - In Jilin, the giant snow sculpture "Cloud Top Palace" has been unveiled, and various ice and snow light shows are being held, enriching the visitor experience [3]. - The Wanfeng Tonghua Ski Resort has upgraded its ski trails and introduced pet parks and snow entertainment areas to cater to visitors of all ages [3]. - In Liaoning Shenyang, local hot spring resorts are combining ice and snow activities with hot spring experiences, offering a unique "hot and cold collision" experience for tourists [3]. Group 3: Vibrant Ice and Snow Tourism - The integration of the Shenyang-Baihe High-Speed Railway and the air corridor has revitalized the previously isolated ice and snow resources, showcasing a dynamic tourism landscape that attracts increasing numbers of visitors [4].