Core Viewpoint - The ice and snow industry is experiencing significant growth, with increasing bookings and participation in winter sports, indicating a shift towards mainstream consumption and a new leisure trend in winter tourism [1][2] Group 1: Industry Growth - The ice and snow industry in China is projected to grow from 270 billion yuan in 2015 to 980 billion yuan by 2024, with an expected reach of over 1 trillion yuan by 2025 [1] - The participation in ice and snow sports and related consumption is anticipated to exceed 187.5 billion yuan during the 2024-2025 season, representing a year-on-year growth of over 25% [1] Group 2: Market Dynamics - The ice and snow industry encompasses a complete ecosystem, including upstream resource development, equipment production, midstream services and operations, and downstream consumption and derivative economies [2] - The ice and snow economy is expected to become a significant growth point for domestic consumption in China, presenting development opportunities across the entire industry chain [2]