这个春节假期，从非遗贺新春到国风国潮沉浸体验，各地年俗文化活动人气火爆。在湖南常德河街，游客品擂茶、听丝弦、做刺绣、参加 古代蹴鞠比赛，在各类非遗体验活动中感受浓浓年味。在山西平遥古城，社火巡游、舞龙舞狮每天都会上演，春节假期共吸引游客超60万人 次。 央视网消息：今年春节假期，全国文化和旅游市场平稳有序，国内出游5.96亿人次，总花费8034.83亿元，均创历史新高。 依托科技赋能，一批文旅融合新场景给游客带来欢度春节新体验。在浙江绍兴，沉浸式演出《寻迹陆游》串联游园、博物馆、水上舞台等 多重体验模式，打造出可感可知的互动文旅场景。山东曲阜尼山以无人机、烟火秀，将马年生肖文化与璀璨光影融合，给游客献上兼具科技感 与文化魅力的视觉盛宴。 今年春节，入境游持续火热，越来越多的外国游客来到中国过年，感受中华文化魅力。 作为海南自贸港封关运作后的首个春节假期，这个假期海南共接待游客1232.05万人次，游客总花费183.66亿元，与去年春节假期相比，分 别增长28.9%、30.7%。中国旅游研究院院长戴斌表示，史上最长的春节假期，广大游客既体验到了绵延不绝的文化遗产，更看到了科技支撑 的生生不息的未来，我们度过了一 ...

央视网消息（新闻联播）：《中国冰雪经济发展报告（2025）》日前发布。数据显示，近年来，我国冰雪经济实现跨越式发展，市场规模持续扩大。 我国冰雪旅游人次已连续三个冰雪季实现了超过3亿人次的市场规模。2023—2024冰雪季，中国冰雪休闲旅游人数达4.3亿人次，收入达5247亿元。 2016—2024年间，我国冰雪产业规模从3647亿元跃升至9800亿元，年均增幅达到21.09%，预计2025年将突破万亿元大关。2024—2025冰雪季，居民参 与冰雪运动项目及由此带动的消费规模超1875亿元，较上一冰雪季增长超25%。 ...

Core Viewpoint - The ice and snow industry is experiencing significant growth, with increasing bookings and participation in winter sports, indicating a shift towards mainstream consumption and a new leisure trend in winter tourism [1][2] Group 1: Industry Growth - The ice and snow industry in China is projected to grow from 270 billion yuan in 2015 to 980 billion yuan by 2024, with an expected reach of over 1 trillion yuan by 2025 [1] - The participation in ice and snow sports and related consumption is anticipated to exceed 187.5 billion yuan during the 2024-2025 season, representing a year-on-year growth of over 25% [1] Group 2: Market Dynamics - The ice and snow industry encompasses a complete ecosystem, including upstream resource development, equipment production, midstream services and operations, and downstream consumption and derivative economies [2] - The ice and snow economy is expected to become a significant growth point for domestic consumption in China, presenting development opportunities across the entire industry chain [2]