1 - 1 48 o u ARD C U 4 P 57 a 0 T ar B @ 8 100 Pr 2 t 影院人气鼎沸、景区游人如织、街巷年货飘香、春运客流涌动……丙午马年新春假期，从繁华都市到美丽乡村，从阖家团圆到四方畅游，神州大地处处洋溢 着蓬勃朝气与融融暖意，既勾勒出民生幸福的温暖底色，更彰显出中国经济稳中向好的深厚底气。 2026年春节9天悠长假期，人们得以更从容地奔赴团圆、畅享休闲，消费热情与节日氛围双向奔赴，让"年经济"引擎全速运转。春节档电影总票房达57.52亿 元，全国国内出游5.96亿人次，全国消费相关行业日均销售收入同比增长13.7%……节节攀升的数字背后，是红彤彤的节日市场，更是热腾腾的人间烟火。 文旅消费百花齐放，让这个新春年味更浓、体验更足。江西景德镇的非遗制瓷技艺传承千年，四川自贡的灯会流光溢彩，新疆博尔塔拉的赛里木湖冬雪盛景 与非遗民俗相映成趣……人们在行走间饱览山河壮阔，在驻足时品味文脉悠长。特色文旅体验"遍地开花"，既让传统文化"活在当下"，也为新春消费市场写 下生动注脚。 这个春节，"年"的味道在传承发扬中焕发新意。绿色有机食品、智能家电成为年货"新主角"，映照出人们健康 ...

店里的产品都是老田走遍新疆一样样亲自选来的。 "店里的新疆特产总共有8000多种，日常展示的有2000多种，要不断换新。"老田说，新疆好东西非常 多，希望能把全疆各地的好产品都宣传出去，让天南海北的客人们感受到新疆的魅力。 年节里干果需求量格外大，家家户户都要摆出果盘待客。为做好消费保障，早在两个月前，老田就开始 了春节备货。为了丰富可选商品，为客人提供采购便利，老田四处"淘货"。 "好吃好玩，体验感特别好。"正值春节假期，新疆昌吉的小吃街上又迎来了人潮。来新疆旅行的重庆姑 娘张钰告诉《金融时报》记者，她在小吃街上品尝了当地美食、看了表演、体验了非遗制作，还买了一 些特产带给家人。 昌吉这条街汇集了当地各类特色美食和民族小吃，大盘鸡、干炸冷水鱼、拌面、丸子汤、黄面烤肉、各 色回民糕点应有尽有，正是冬天最冷的时候，网红油炸糕的摊位门口依然排着长队。 老田的西域臻果坊开在小吃街最北边。走进店里，和田大枣、叶城纸皮核桃、莎车巴旦木、精河枸杞、 阿图什无花果、吐鲁番"蓝宝石"葡萄干满满当当，还有驼奶粉、驴奶皂、风干牛肉、手工拉面、麻布 茶、肉苁蓉、昆仑雪菊……来自全疆各地的特色产品琳琅满目。 "春节期间，我们安排了一 ...

这个春节假期，从非遗贺新春到国风国潮沉浸体验，各地年俗文化活动人气火爆。在湖南常德河街，游客品擂茶、听丝弦、做刺绣、参加 古代蹴鞠比赛，在各类非遗体验活动中感受浓浓年味。在山西平遥古城，社火巡游、舞龙舞狮每天都会上演，春节假期共吸引游客超60万人 次。 央视网消息：今年春节假期，全国文化和旅游市场平稳有序，国内出游5.96亿人次，总花费8034.83亿元，均创历史新高。 依托科技赋能，一批文旅融合新场景给游客带来欢度春节新体验。在浙江绍兴，沉浸式演出《寻迹陆游》串联游园、博物馆、水上舞台等 多重体验模式，打造出可感可知的互动文旅场景。山东曲阜尼山以无人机、烟火秀，将马年生肖文化与璀璨光影融合，给游客献上兼具科技感 与文化魅力的视觉盛宴。 今年春节，入境游持续火热，越来越多的外国游客来到中国过年，感受中华文化魅力。 作为海南自贸港封关运作后的首个春节假期，这个假期海南共接待游客1232.05万人次，游客总花费183.66亿元，与去年春节假期相比，分 别增长28.9%、30.7%。中国旅游研究院院长戴斌表示，史上最长的春节假期，广大游客既体验到了绵延不绝的文化遗产，更看到了科技支撑 的生生不息的未来，我们度过了一 ...

Group 1 - The core viewpoint of the articles highlights the vibrant consumer activity during the Spring Festival, reflecting strong economic growth and consumer confidence in China [1][2][3] - The Spring Festival holiday lasted from February 15 to February 23, totaling 9 days, allowing for more leisurely arrangements for family gatherings and travel [1] - Payment transactions processed by UnionPay and NetLink reached 4.931 billion on New Year's Eve, marking a 21.64% increase compared to the previous year, indicating a robust consumer market [1] Group 2 - There is a noticeable shift in consumer preferences towards green, smart, and health-oriented products during the Spring Festival, indicating a trend of consumption upgrading [2] - The average daily cross-regional movement of people during the holiday is expected to reach 299 million, potentially setting a new record for the Spring Festival [2] - Hotel accommodation revenue increased by 32.7%, and car rental orders surged by 54%, demonstrating an extended travel radius and a broader reach of the Spring Festival consumption boom [2] Group 3 - Government policies have played a crucial role in supporting the festive market, including measures to ensure the supply and price stability of essential goods [3] - The "New Spring Shopping" campaign, initiated by the Ministry of Commerce and nine other departments, included the distribution of consumer vouchers and subsidies, effectively stimulating market enthusiasm [3] - By February 19, the consumption upgrade program benefited 28.88 million people, generating sales of 198.02 billion, showcasing the successful conversion of consumer intent into actual purchasing power [3]

Core Viewpoint - The Spring Festival holiday in 2026, lasting from February 15 to 23, has seen a vibrant consumer atmosphere across China, reflecting strong economic growth and public satisfaction. The holiday is characterized by increased spending and a shift in consumer preferences towards quality and sustainable products [1]. Group 1: Consumer Behavior - During the Spring Festival, there was a notable increase in payment transactions, with UnionPay and Wanglian processing 4.931 billion transactions on New Year's Eve, marking a 21.64% increase from the previous year [1]. - The demand for green, smart, and health-oriented products surged, indicating a trend towards consumption upgrades and new growth opportunities in related industries [1]. - Gold consumption saw a rise, with preferences shifting towards lightweight and well-designed jewelry, reflecting a change in consumer attitudes from merely meeting needs to pursuing personal satisfaction [1]. Group 2: Travel and Logistics - The Ministry of Transport predicted that the average daily cross-regional movement of people during the 9-day holiday could reach 299 million, potentially setting a new record for the Spring Festival [1]. - There was a significant increase in travel-related spending, with ice and snow tourism consumption growing by 120% and winter escape tourism by 68% on the first day of the holiday [1]. - Hotel accommodation revenue increased by 32.7%, and car rental orders rose by 54%, indicating an extended travel radius and a broader reach of the Spring Festival consumption wave [1]. Group 3: Policy Support - The Central Committee and the State Council issued a notice to ensure the supply and stable prices of essential goods, aiming to stimulate holiday consumption potential through various measures [1]. - The Ministry of Commerce, in collaboration with nine departments, launched the "Happy Shopping Spring Festival" initiative, which included issuing consumption vouchers and subsidies to boost market enthusiasm [1]. - By February 19, the old-for-new consumption policy benefited 28.88 million people, generating sales of 198.02 billion yuan, demonstrating effective policy implementation that translated consumer intent into actual purchasing power [1].

Core Viewpoint - The article highlights the vibrant and festive atmosphere in Shijiazhuang during the Spring Festival, showcasing a blend of traditional customs and modern consumer experiences, driven by policy incentives and market vitality [4][8]. Group 1: Festival Activities - Shijiazhuang's Bayli Temple Walking Street hosted various activities during the Spring Festival, including intangible cultural heritage displays, Hanfu parades, and folk performances [3]. - The "Zhi Yin Qi Miao (Temple) Fair" at the Zhi Yin 1953 industrial park featured traditional drum performances and lion dances, attracting significant public interest and participation [5][6]. Group 2: Consumer Experience - The extended nine-day holiday for the Spring Festival has enhanced consumer experiences, merging traditional customs with modern trends in food, entertainment, and fashion [4]. - New stores and innovative experiences in the Bayli Temple Walking Street attracted many young consumers, reflecting a shift towards a more dynamic and engaging holiday shopping experience [7]. Group 3: Policy Incentives - Shijiazhuang launched a prize invoice program as part of a national initiative, with a total prize pool of 260 million yuan, encouraging consumers to request invoices and participate in the lottery [9][10]. - The "old for new" policy during the Spring Festival provided discounts on various consumer goods, including automobiles and electronics, enhancing consumer spending and satisfaction [10].

Core Viewpoint - The article highlights the robust consumer activity and effective supply management during the Spring Festival in Xinjiang, showcasing a vibrant economic atmosphere and the successful implementation of various promotional activities to stimulate consumption [2][10]. Group 1: Consumer Supply and Price Stability - During the Spring Festival, Xinjiang's various supermarkets and markets experienced a peak in consumer activity, focusing on ensuring sufficient supply and stable prices for essential goods [2][4]. - The Xinjiang Nine Ding Agricultural Products Wholesale Market initiated a holiday supply plan a month in advance, emphasizing supply stability, price control, and food safety [4][5]. Group 2: Promotional Activities and Consumer Engagement - The Twelve Division's "Welcome the New Year Consumption Season" encouraged merchants to participate in promotional activities, offering discounts through the "Cloud Flash Payment" app, enhancing consumer experience [3][10]. - Diverse promotional activities, including the introduction of "horse-themed" products, attracted significant consumer interest, reflecting cultural engagement and modern trends [6][7]. Group 3: Cultural and Recreational Events - The Spring Festival saw a shift towards experiential consumption, with various cultural and recreational activities being organized, such as traditional performances and ice sports, enhancing the festive atmosphere [8][9]. - Events like the "Sports Welcome the New Year" theme in Beitun City provided entertainment and engagement for both residents and tourists, contributing to the overall economic activity [9][10].

Core Viewpoint - The Weichuan Grand Market, with a history of several hundred years, has transformed into a vibrant hub for the New Year, showcasing a blend of traditional and modern consumer experiences, thus driving new economic vitality in the region [2][11]. Group 1: Market Dynamics - Weichuan Town, located at the intersection of Zhengzhou, Kaifeng, and Xuchang, has evolved from a traditional agricultural market focused on bulk purchases to an integrated "eat, drink, play, and shop" experience, reflecting consumer upgrades and demographic changes [2][11]. - The market features nearly 3,000 stalls and occupies over 100 acres, attracting an average daily foot traffic of 80,000 to 100,000 visitors during the New Year period [6]. Group 2: Consumer Engagement - The market is bustling with activity, with vendors reporting high sales volumes; for instance, a tofu vendor sells over 20,000 pounds daily, utilizing traditional techniques while also leveraging live streaming to reach a broader audience [6]. - Young people are increasingly drawn to the market, not only for its food offerings but also for the nostalgic atmosphere it provides, as they seek to reconnect with childhood experiences of the New Year celebrations [8][11]. Group 3: Cultural Significance - The Weichuan Grand Market serves as a "living museum" of folk customs, maintaining the tradition of opening on the third, sixth, and ninth days of the lunar calendar, thus preserving cultural heritage while adapting to modern consumer preferences [5][11]. - The market's vibrant atmosphere is enhanced by local delicacies, such as Weichuan sesame sauce noodles and tofu, which are popular among both locals and tourists, contributing to the festive spirit of the New Year [5][6].

Core Insights - The article highlights a shift in consumer behavior during the Spring Festival, with flowers becoming a new essential item, reflecting a transition from material abundance to emotional value in holiday celebrations [2][6] - There is a growing trend towards unique and personalized decorations, with creative zodiac-themed items gaining popularity, indicating a desire for individuality and cultural expression among consumers [3][6] - Travel during the Spring Festival is increasingly favored over traditional family reunions, with a significant rise in hotel bookings for family outings, showcasing a shift towards experiential celebrations [4][6] Group 1 - Fresh flowers are becoming a "hard currency" for the Spring Festival, with sales methods evolving to meet consumer demand for emotional and aesthetic value [2] - Creative zodiac decorations, particularly those with design elements and stories, are gaining traction, reflecting a shift towards unique and meaningful holiday items [3] - The trend of "reverse Spring Festival travel" is emerging, with families opting to explore new destinations rather than solely focusing on family gatherings, as evidenced by a 65% year-on-year increase in hotel bookings for extended stays [4] Group 2 - The overall consumption pattern during the Spring Festival is evolving from meeting basic needs to emphasizing quality, individuality, and experiences, driven by rising living standards [6] - The "year economy" is heating up, reflecting consumers' confidence in their choices and a richer understanding of holiday significance, leading to diverse lifestyles and unique celebrations [6]

Group 1: Local Festivals and Markets - The article highlights the vibrant atmosphere of local markets and festivals across various regions in China as the Lunar New Year approaches, showcasing cultural traditions and local specialties [1][10][16] - In Xinjiang's Lop County, a newly renovated commercial street hosts a bustling New Year market with nearly a hundred stalls, attracting a diverse crowd [3][9] - The Fujian Ningde Shouning New Year food fair features over 50 stalls offering local delicacies, along with performances of traditional opera, enhancing the festive spirit [10][12][14] Group 2: Local Products and Specialties - The Lop County market offers local products such as red dates, walnuts, and traditional snacks like fried dough twists and marzipan, emphasizing the region's culinary heritage [5][7] - In Shanxi's Jin Cheng, the production of traditional sugar gourds is highlighted, showcasing local craftsmanship and the importance of this treat during the New Year [19][21] - The article mentions the unique offerings in Guangdong's Foshan, where hand-written "Spring Festival couplets" are popular, reflecting local customs and creativity [24][28] Group 3: Economic Impact and Consumer Engagement - The markets and fairs not only serve as cultural hubs but also significantly boost local economies, with large crowds and high consumer engagement reported [19][31] - In Hebei's Shijiazhuang, flower markets are thriving as consumers can select and arrange their own pots of orchids, indicating a trend towards personalized shopping experiences [31][34] - The rose industry in Liaoning's Shenyang is highlighted for its modernized practices, with significant production capacity and economic contributions, particularly during the festive season [36][40]