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董明珠:格力“不卷价格卷品质”实践获认可
Xin Hua Wang· 2025-09-19 09:50
Core Viewpoint - Gree Electric Appliances emphasizes quality over price, showcasing innovative products that reflect the company's commitment to quality and consumer needs, thereby driving market transformation and enhancing the global reputation of Chinese manufacturing [1][2][3]. Group 1: Quality Management - Gree has developed a comprehensive quality management system, ensuring that every air conditioner undergoes 862 quality inspection processes before reaching consumers [1]. - The company prioritizes "perfect quality" and aims for "zero after-sales" as a quality control goal, highlighting the importance of quality for both consumers and the enterprise [1]. - Gree's commitment to quality has led to a strategic shift from price competition to value competition, with products recognized for their high added value in over 160 countries [2][3]. Group 2: Innovation and Product Development - Gree's innovation is driven by a deep understanding of consumer needs, resulting in products like the mobile tent air conditioner, which operates for 8 hours on a charge and includes music playback [3][4]. - The introduction of the cold smoke machine addresses kitchen temperature and smoke issues, enhancing the cooking environment while maintaining health standards [3]. - The rose air conditioner features a unique petal airflow design and a "no direct blow" technology, addressing health concerns associated with traditional air conditioning [4]. Group 3: Brand Philosophy and Market Position - Gree has transitioned from producing "good air conditioners" to a broader range of "good appliances," reflecting its evolution into a comprehensive home appliance brand [5]. - The company aims to create a smart home ecosystem centered around health, with products like the flower refrigerator and heat pump laundry machine, which enhance food preservation and provide healthy washing solutions [5]. - Gree's brand philosophy is encapsulated in the idea of making the world love Chinese manufacturing, driven by technological innovation and a commitment to quality [5].
家电企业加速发力全屋智能 格力电器产品矩阵全面升级
Zheng Quan Ri Bao· 2025-08-05 04:38
Core Viewpoint - Gree Electric Appliances has launched nine innovative products in the whole-house smart appliance sector, showcasing its latest R&D achievements and marking a comprehensive upgrade of its "Good Appliances Made by Gree" product matrix [2][3]. Group 1: Product Launch and Innovation - Gree Electric Appliances announced the launch of nine new products covering air health, water health, laundry health, and dietary health, indicating a strong push into the whole-house smart appliance market [2]. - The new products include a heat pump washing and drying machine featuring Gree's self-developed three-drive variable frequency system, which integrates variable frequency motors, fans, and compressors for precise control [3]. - A highlight of the new offerings is the photovoltaic home air conditioner, which incorporates AI technology and Gree's self-developed AI energy-saving chip, enhancing its cooling performance [3]. Group 2: Market Trends and Strategic Positioning - The home appliance industry is undergoing a transformation driven by dual factors: the "dual carbon" strategy and consumer upgrades, moving from single smart products to comprehensive health solutions [4]. - Gree Electric Appliances aims to capture the high ground in scenario-based competition by constructing a "data-device-service" triangle model, positioning itself well in the health appliance market [4]. - According to the "2025 China Home Appliance Health Trend White Paper," 83% of consumers are willing to pay a premium for effective health technologies by 2025, indicating a growing market potential [4].